FOR IMMEDIATE RELEASE

Media Contacts
Macy Pugh
Raeghan Miller
Dash Glasberg

CUPERTINO, California (Sept. 9, 2014) — Apple CEO, Tim Cook, reveals Apple’s latest product that is going to redefine the watch industry; the Apple Watch. This groundbreaking technology was announced at a convention in September 2014.

“We have one more thing,” Tim Cook said, before introducing the Apple Watch. He debuted Apple’s entry into the world of wearable technology. Apple’s first smartwatch blends the innovative technology that Apple is known for, with more customizability than any other watch on the market. 

Apple is known for creating revolutionary products, including the iPod, Macintosh, and iPhone, and they have continued this tradition by introducing their new line of smartwatches. The Apple Watch has a combination of features that no other smartwatch can offer. The product is meant to embrace individuality, as “it’s as much about personal technology as it is style and taste,” Cook said. It has a level of customizability that outshines all its competitors, by offering three different models, multiple watch straps, and a sapphire crystal screen. With personability being an important characteristic, Apple offers distinct models of the Watch. Each is designed with unique features and materials that cater to the different preferences of Apple’s users. Whether you choose the stainless steel case of the Apple Watch, the lightweight aluminum of the Apple Watch Sport, or the luxurious 18-karat gold Apple Watch Edition, they are all designed to fit seamlessly into users’ lives. In addition to the customizability that’s already offered, you can choose from a variety of watch faces and small widgets to further personalize your watch. The widgets are meant to display information that is important to the user, so you can choose from things like weather, the calendar, activity, and more.

The personability of the Apple Watch isn’t the only thing that sets it apart from its competitors. The product is designed with an emphasis on health. The Apple Watch “has four sapphire lenses that contain infrared invisible LED lights along with photo sensors that detect your pulse rate,” said John Ive, senior VP of design, “using its gyroscope and accelerometer, and its GPS and wifi from your iPhone, the watch provides a comprehensive picture of your daily activity. This allows the watch to establish and suggest goals.” The design keeps users motivated and on track with their fitness goals. Never before has fitness been this easy to track.

Another aspect that makes the Apple Watch unique is the included features that users are already comfortable with and use every day. The product can receive calls, text messages, and notifications. It also offers the ultimate convenience for users who don’t always have the time to use their phones, as all the information they need is just a glance away on their wrist. A key feature that offers convenience is the watch’s ability to connect with Apple Pay, which allows users to make a payment directly from their wrist. 

Overall, this new smartwatch presented by Apple is a bold and innovative product that will enrich users’ lives and infatuate the market. Users will love how personable and tailored the product is to their lifestyle. Daily tasks and fitness are made easier by tracking users’ activities straight from their wrists. This watch has successfully redefined the world of wearable technology. The Apple Watch will be available in stores worldwide on April 24th, 2015. It will come in two different sizes, 38 mm and 42 mm. Customers can expect to pay $349 for the 38 mm size and $399 for the 42 mm. However this will not mark the end of Apple’s innovative history, as it’s “the next chapter in Apple’s story,” Cook said. 

Apple CEO, Tim Cook, shows various wearable styles of the new Apple Watch. He also displays a video with some of its unique touch features.

###