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Sayje Jaffe
Riley Benak
Mary Majeski

CUPERTINO, California (Sept. 9, 2014) – The Apple Watch is the most personable device Apple has created yet. It is a computer on your wrist. The Apple watch will allow you to zoom, scroll, send messages, check your calendar, see your heart rate, all while on the go. The new device keeps true to the original idea of a watch, while at the same time expanding upon it in order to create a digital helper.

The Apple Watch is  a precise device that includes a customizable time-piece, Tim Cook continues “It is synchronized with the universal time standard, and is accurate within plus or minus 50 milliseconds.” The watch is personalizable, in which you can change the colors and apps organization to make it tailored to your taste. Apple CEO, Tim Cook states “We created new intimate ways to connect and communicate, directly from your wrist.”

The Apple Watch can also work in tandem with the iphone. Connecting everything from your handheld iphone to your wrist. The watch also is a fitness device that allows the user to set health and fitness goals such as amount of steps per day, cycling, higher heart rate on runs. The watch is equipped with a GPS that can track how far you have moved allowing the user to gain a complete picture of their all day activity, not just highlighting the quantity of movement but the quality as well. Apple did not want to take the iphone and shrink the interface, but instead, decided to create a digital crown on the side of the apple watch in order to make it easy for users to scroll. Tim Cook explains the digital crown “includes infrared LEDs and photodiodes that translate rotary movement into digital data.” The digital crown controls the Apple Watch. It is how users scroll, zoom and read.

“We have conceived, designed and developed the Apple Watch as a completely singular product… You can’t determine a boundary between the physical object and the

software. We’re introducing an unparalleled level of technical innovation, combined with a design that connects with the wearer at an intimate level, to both embrace individuality and inspire desire.” says Senior Vice President of Design, Jony Ive.

The watch activates its display when it senses that the user is about to use it. Navigation is fluid with the digital crown. The digital crown is the home button, the zoom in – zoom out, and the adjustment button. Each app is expected to be used for low, lightweight interaction. The watch also allows for dictation making it easy to respond to messages throughout the day. The display screen senses force. Jony Ive says that “tiny electrodes around the display, recognize a difference between a tap and a press” giving users instant access to a range of contextually specific controls. Apple has developed a linear engine in the Apple Watch that provides taptic feedback and a water resistant speaker, leading to a distinct gradation experience. The heart of the watch consists of a chip of multi systems that is programmed to protect the electronics. The range of watch faces included on the display provides functionality and customization.

The customization dives beyond the interface. Apple has designed 6 different straps and a mechanism which makes straps easily interchangeable. The sport band  is a sweat and chemical resistant high performance elastomer. The leather loop is soft and quilted, concealing magnets for fast adjustment. The solid leather closes with a metal clasp, wrapping symmetrically around the wrist. The simple leather classic buckle is modeled after a traditional watch. The stainless steel link bracelet is slim, containing a 2.6 millimeter band. The Milanese loop is made out of a flexible stainless steel mesh, completed with a magnetic closure.

Tim Cook  introduces Apples newest product the Apple Watch and shows off some of the amazing features offered. 

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