WIll Morris



Projects by WIll Morris

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Apple Watch Release

FOR IMMEDIATE RELEASE

Media Contacts
Will Morris
Ava Eppley
Jennie Scala

CUPERTINO, California (Sep. 9, 2014) – Apple today has just introduced its newest product on the market, the Apple Watch. Tim Cooks, the CEO of Apple, took the stage to have his viewers gain more knowledge on the newest product. The watch itself has so many different, amazing features that are all user friendly. The watch has a small, rounded square, touch screen that allows the user to be able to guide their way to the different apps allowed on the watch. Like any watch, It allows for a digital clock to appear right on the front home screen but that’s not all. You are also able to have a stopwatch so you can accurately time things, or you can set timers on the device and once the timer goes off your watch white vibrate right there on your wrist to notify you. The watch itself is super customizable and allows users to make their watch have their own style. As stated before, the app has so many different features and apps like a health and fitness app that allows for the user to check and keep track of their heart rate, their steps and many more. 

Apple introduced their new product, the Apple Watch, with new innovative technology similar to the iphone. A student at Indiana University checked his calendar on his new Apple Watch and ensured he made it to class on time.

The Apple Watch has more than just a touch screen as well. On the side of the watch there is a small circular dial that is a major tool the user is allowed to use to have more convenience. The dial or as Tim called it “The Digital Crown” works as a function for people that need to use the touch screen but don’t want to cover the screen with their fingers while they are trying to zoom in or scroll. This amazing and helpful feature allows the user to scroll up and down on the screen or if they are on an app that allows it, it can be used to zoom in, like on the maps app for example. The feature is very important to have on the watch but it also does more. If the user would like to navigate to the home screen to view all of their apps, they just need to push the dial and it will take them back to the home screen. This feature is amazing and super helpful. 

As mentioned earlier, the watch has many different apps that it allows. One of the super helpful apps that is on the watch is Messages. This sounds exactly how it is, it’s the same app on your iphone and allows you to message your contacts that you have synced on your iphone. This is super helpful in times where maybe your phone is dead and your watch is the way you are able to contact someone. Simpler to the messaging app, it also allows calls. Yes you are able to call someone right there from your wrist. Another app is the photos app. This is an app where you are able to look upon some of your favorite memories that you captured on your phone. You are able to select photos you would like to keep, or would like to delete and complete this task right there in the app. 

The watch allows for the user to have their own style, taste, and diversity with the different customizations. The Apple Watch body comes in many different colors which you are allowed to choose which one you want. There are different straps that the user can purchase to have it be 

Seated at a table at Raising Canes, a man enjoyed his meal and glanced at his Apple Watch to check his notifications. The new Apple Watch made it easy to stay connected without interrupting his dining experience more comfortable or to change up their style. You’re also able to change the way your screen will display like the clock on the front and a wallpaper to go with it that can be set to whatever you please with your own photos you have saved. As Tim Cooks said during this announcement “the watch is made to be as personal as you want it”. 

This new amazing product by Apple is life changing  for the users that buy and create a whole new way of communication and lifestyle. It brings convenience to the user for day to day tasks. The watch working as a normal watch but also as a smaller, personal, version of an iphone is a new life changing piece of revolutionary advanced technology that is bound to be a must have for the apple community.

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Segment 1: Apple plays video to announce their newest product on September 9th, 2014 held at the Flint Center at De Anza College in Cupertino, California. Their brand-new product that was announced on this day was called the Apple Watch.

Segment 2: Tim Cook, Apple CEO, introduces Kevin Lynch, Apple Vice Presidnet to the stage to give the first ever live demo of the product. Both Cook and Lynch were ecstatic about Apple Watch’s release and were very proud of the detailed product Apple created.

Segment 3: Tim Cook, Apple CEO, announces the Apple Watch’s starting price and release date. Apple Watch started at $349 and was to be released in early 2015.

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