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CUPERTINO, CALIFORNIA (Sept 9, 2014)— Apple’s CEO Tim Cook announced the highly anticipated Apple Watch. A groundbreaking new product that reimagines how individuals engage with technology on a personal level has emerged. With a beautiful new design, Apple Watch integrates with the iPhone, providing one of the most personal devices Apple has created. “Apple Watch is the most personal device we’ve ever created,” said Tim Cook, Apple’s CEO.

Apple Watch comes with multiple features and is available in three distinct collections—Apple Watch, Apple Watch Sport, and Apple Watch Edition, each of which is crafted with premium materials. As well as will also be available in two different band sizes, 38mm and 42mm. All three of the collections can last up to eighteen hours of battery life. The Apple Watch offers a range of six interchangeable bands. Its collection of bands ensures that every individual can customize their watch to how they feel that day and their lifestyle. These bands are made to offer comfort, durability, and fashion for any occasion.

Apple Watch’s design includes the Digital Crown, an innovative mechanism that allows individuals to navigate the watch. “We placed extra functionality in a mechanism that has been on the watch for decades. It’s this dial. It’s called a crown. And on the Apple Watch, it’s called the digital crown. The digital crown includes infrared LEDs and photodiodes that translate rotary movement into digital data,” said Tim Cook. The crown is very lightweight and allows users to zoom and scroll without interfering with the screen. Other than navigation, the Digital Crown can take users back to the home screen, enables users to adjust volume and scroll through messages, and if you press and hold the Digital Crown, Siri is activated. The watch also gives minuscule buzzes when notifications pop up, and when individuals lift up their wrist, they can view that notification.

It is more than just a smartwatch; it is meticulously crafted as a masterpiece. Each collection offers a unique perspective, with attention to detail. “We thought not only of the function, but also of the way it looked,” said Tim Cook. The Apple Watch features a stainless-steel case, which enhances its durability. The Apple Watch Sport is made up of 7000 series aluminum, which ensures the watch has strength without all of the extra weight. The Apple Watch Edition is designed with 18-karat gold, which ensures it is long-lasting. Each watch is crafted precisely, ensuring a comfortable fit on every individual’s wrist. “We believe that this product will redefine what people expect from its category”. said Tim Cook, Apple’s CEO.

This device is a revolutionary product that is built to be a health and fitness companion. Included is an activity app, which encourages individuals to close three rings daily. The rings include Move, Exercise, and Stand. It redefines how users think about their movement and encourages them to get active right from their wrist.

The release of the Apple Watch isn’t just about launching a new product, it is about redefining the future of personal technology. More than just a timepiece, it makes health more trackable and lifestyle and connectivity more seamless. This device signals a shift towards a more smarter, more personalized, and deeper experience.

The Apple Watch will be available starting in early 2015, starting at $349. Over 200 million individuals will be able to access it, and it will be compatible with the iPhone 5 or later.

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Tim Cook reveals an exiting surprise during the Apple event, showing the intricate details of the new Apple Watch.

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CUPERTINO, California (Sept. 9, 2014) — Apple CEO Tim Cook announced the launch of its new product, the Apple Watch, which includes ground-breaking technology that combines personalization and efficiency for users.

Cook teased those who attended the press event on Tuesday by explaining there is “one more thing” after giving a presentation on the new iPhone 6 and 6 Plus. The immediate arouse of the crowd ignited a smile on Cook’s face, and that enthusiasm and excitement within the audience and Cook stayed through the presentation of the Apple Watch.

As the “most personal device we’ve ever created”, Cook said, the Apple Watch is sure to be the next major step in the evolution of Apple. The watch’s main features include telling accurate time, connecting people, and tracking fitness with its pitch of being a wearable iPhone. The Apple Watch will be able to pair with the iPhone 5, 5s, 5c, and the upcoming iPhone 6 and 6 Plus.

Kevin Lynch, a software developer for Apple, also showed the audience the real-time use of the watch by connecting its contents to the large screen. With just a raise of the wrist, the watch turns on with a display of all the apps: clock, mail, phone, messages, fitness, maps, and more. The user interface of the Apple Watch is flawless and efficient with a digital crown, similar to a crown on a regular watch, that allows for scrolling through lists and zooming in and out without having to touch the watch. When notifications are sent to a user’s phone, the notification also pops up on the watch. Users are then able to take different steps depending on what kind of notification it is. For messages, simply use the smart reply or dictation tools for a quick response. With the ability to customize watch faces, control music, use glances to swipe through critical information, and even the implementation of Siri, the Apple Watch is sure to be a revolutionary product.

Fitness is also an important factor with this watch that can be used for any person whether just wanting to track their movement throughout the day or wanting to train for the Olympics. The Activity app encourages 3 types of movement with rings that signify whether the user has hit the goal: stand, move, and exercise. The Fitness app tracks specific kinds of exercises, like running and biking, while encouraging users to meet their goals during the workout. “Apple Watch is going to greatly improve the way we keep track of our activity and change the way we look at fitness,” Jay Blahnik, the Director of Fitness at Apple said.

While Jony Ive, senior VP of design at Apple, also touched on the watch’s features in a narrated video, he gave details about the physical makeup of the watch and the different types of editions and bands users can choose from. The watch is made of single crystal sapphire, the second hardest material in the world, and it has a Zirconia back with 4 sapphire lenses with LEDs and photo sensors to accurately detect pulse rate. Charging the watch couldn’t be easier with Apple’s MagSafe® technology and effective charging to create a magnetic placement that perfectly fits the watch. “It is so simple and elegant, it is something only Apple could do,” Cook said.

“We have designed 6 different straps and a mechanism that makes the straps easily interchangeable with a refinement and precision that’s born of functionality,” Ive said. These straps include a Sport Band made of tough, sweat-resistant elastomer offered in bold colors; the Leather Loop made of soft, quilted leather that includes magnets for adjustment and optimal comfort; the Milanese Loop made of stainless steel mesh with a magnet closure; the hand-crafted leather Modern Buckle that includes a metal clasp and wraps symmetrically around the wrist; the leather Classic Buckle to resemble regular watches; and the stainless steel Link Bracelet with a slim clasp. To include wrists of all sizes, the Apple Watch offers a smaller watch with smaller straps. “We knew one size wouldn’t fit everyone,” Ive said.

Three collections will be available at the beginning of 2015: the Apple Watch, made of stainless steel, the Apple Watch Sport, with a glass cover and aluminum case, and Apple Watch Edition, made of 18-karat gold. The retail price will start at $349 (USD). “We think people are going to love to use Apple Watch; they are going to love to wear it,” Cook said. “It’s something functional, yet incredibly beautiful. It empowers people and enriches their lives.”

Tim Cook announces the new Apple Watch and its features. This product is anticipated to be the technology of the year.

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CUPERETINO, California (Sept, 9, 2014) — Today, Apple CEO Tim Cook unveiled the highly anticipated Apple Watch, marking the company’s entry into wearable technology. At a special event at the Flint Center in Cupertino, Cook introduced Apple Watch as a breakthrough in personal technology. Starting at $349, the device offers users the ability to stay connected, track fitness, and personalize their device, all from their wrist.

“The Apple Watch is the most personal device we’ve ever created. It’s a precise timepiece, an innovative health and fitness companion, and a whole new way to communicate,” said Cook. Available in two sizes — 38mm and 42mm — and three collections, the Apple Watch blends high-tech functionality with a sleek, customizable design.

The Apple Watch offers a range of features that set it apart in the wearable tech space. Powered by the S1 chip, Apple Watch integrates key functionalities into a single compact system, allowing for precision, power, and speed in every use. The Digital Crown offers a new way to navigate: zooming, scrolling, and selecting without blocking the display.

The watch features a Retina display shielded by sapphire crystal, making it durable enough for daily use. Users can choose from a wide array of bands to match their style, from the Sport Band to the premium leather and metal options in the Apple Watch Edition collection.

Apple Watch sets a new standard in fitness tracking with the Activity app, which tracks three key metrics: Move, Exercise, and Stand. Users can monitor daily activity, track workouts, and receive reminders to stand up and move during the day. The watch’s built-in heart rate sensor and accelerometer work alongside the iPhone’s GPS to offer precise tracking of workouts and overall health.

Jay Blahnik, Apple’s director of fitness and health technologies, emphasized the importance of the Activity app. “Apple Watch helps you track your progress, set goals, and stay motivated with personalized reminders. It’s like having a personal trainer on your wrist.”

The Apple Watch extends the capabilities of the iPhone, allowing users to receive calls, messages, and notifications directly on their wrist. With features like Glances and WatchKit, users can interact with their favorite apps, control music, and receive real-time notifications without needing to pull out their phones. The Digital Crown and Force Touch allow for intuitive interaction with the device, while the haptic feedback system adds a new dimension to notifications.

Apple’s Vice President Kevin Lynch demonstrated the watch’s ability to guide users with turn-by-turn directions using subtle vibrations, making it easy to navigate without looking at the screen.

Apple Watch offers unparalleled personalization options. With two different sizes, three collections (Apple Watch, Apple Watch Sport, and Apple Watch Edition), and various watch faces and bands, users can tailor the device to match their style. The device’s precision and attention to detail extend beyond its appearance. From customizable watch faces to complications that display calendar events, weather updates, and more, Apple Watch is designed to be as unique as its user.

Starting at $349, Apple Watch will be available in early 2015. Each watch comes with a magnetic charging cable, USB power adapter, and a sports band. The device is compatible with iPhone 5 and later, giving millions of users the chance to experience Apple’s latest innovation. The Apple Watch collections offer choices for every style, from the durable aluminum Apple Watch Sport to the luxury gold Apple Watch Edition.

Tim Cook introduces the Apple Watch at its launch event, showcasing its innovative design and features. This groundbreaking device promises to redefine how we stay connected and enhance our daily lives.

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CUPERTINO, California (Sept. 9, 2014) — Apple CEO, Tim Cook, unveiled their newest product, the Apple Watch— a revolutionary device with a beautiful design, completely customizable and tailored to fit each individual’s wants and needs. The Apple Watch, a smartwatch, was engineered for the most efficient maneuvering, with every feature accessible with the tap of a finger or the flick of your wrist. It is a wearable, and powerful tool that changes the way we interact with the world for the better. With its cutting edge features, Apple has created a watch that isn’t just a watch, but a powerful addition to our everyday experiences with technology.

“We set out to make the best watch in the world, one that is precise,” said Cook. “It’s incredibly customizable, so you can find one that reflects your personal style and taste. Because you wear it, we invented new intimate ways to connect and communicate directly from your wrist.”

The Apple watch was designed to redefine the world’s perception of wearable technology. The design of this product, both internally, as well as externally, was created specifically for user convenience. With the most simple of movements, the individual sporting their new Apple Watch has access to an incredible range of action. Combining the traditional, classic aspects of a typical watch, as well as almost all fitness tracker features, and those of the average smartphone, the Apple Watch truly does it all. This watch features a digital crown, a touch screen, a heart rate monitor, and a fitness tracker, not to mention access to the internet, and the ability to call and message.

With the Apple Watch’s first launch, Apple offers several sizes, styles, and finishes. It is available in two sizes, 38mm and 42mm, as well as in three collections— Apple Watch, Apple Watch Sport, and Apple Watch Edition. The Apple Watch, the basic collection, is made with stainless steel, and is just as durable as it is appealing to the eye. The Apple Watch Sport is tailored to individuals with a more active lifestyle, featuring lightweight aluminum, and access to more durable band styles. From running to rock climbing, this collection was made for action. Finally, the Apple Watch Edition is the most luxurious of the three, featuring the elegant 14k gold finish. Being so customizable, Apple ensures that there is a watch for everyone. Like the watch itself, Apple also offers several styles of bands, including athletic bands, leather bands, and stainless steel bands with a wide variety of finishes. Your opportunity for self expression doesn’t stop here, as there are several opportunities to personalize internal features as well, such as your watch face’s theme, color scheme, and font.

This groundbreaking technology is not only for aesthetics though, as it allows for a new, more convenient form of communication, acting as the perfect partner of the iPhone, but not just an extension of it. With its newly developed software, through the Apple Watch, the user can stay connected in several ways, including call, text, and interaction with Siri, Apple’s AI assistant. By using only your voice, or a simple gesture, users can reply to messages, check the weather, or set an alarm. Real-time notifications are also easily accessible, as well as several other apps.

Apple’s vision for their Apple Watch was to create a personal, convenient, and functional device for their users, and they did just that. To own an Apple Watch is to be healthy, connected, and entertained. With this device’s wide array of features, I have confidence that it will, and has, paved the way for many more wearable technology developments. The Apple Watch is revolutionary, reliable and truly a lifestyle.

Cook presents the brand new Apple Watch. This keynote speech took place in Cupertino, on September 9th, 2014.

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Apple Reveals the Apple Watch- A Huge Leap in Wearable Technology 

Cupertino, CA-  Today, in front of a massive crowd Apple’s CEO Tim Cook revealed the “next chapter in Apple’s story” the Apple Watch. With this enormous unraveling, Apple instantly set a new standard for wearable technology. During the big reveal, Tim Cook demonstrated how the Apple Watch is designed to seamlessly integrate with everyday life. It provides a powerful, intuitive, and stylish device that enhances how users communicate, track their health, and interact with the world. “Apple Watch is the most personal device we’ve ever created,” said Cook. “It reimagines what a watch can do, connecting technology with people in a way that feels natural and essential.” According to Tim Cook, this new innovative device is intended for everyday use with features that assist in communication, and health tracking as well as a plethora of other day-to-day uses. In addition, Apple’s new device has applications that assist with navigation and give users discreet messages when they receive messages. The Apple Watch has a range of adjustable bands and materials, such as 18-karat gold, stainless steel, and aluminum. The device also offers the option of interchangeable bands that allow for personalization, offering a variety of styles, including the Milanese Loop, Leather Loop, and Sport Band. This attention to detail demonstrates Apple’s keen marketing tactics and Apple to keep users fascinated.

The Apple Watch isn’t just a timepiece but a comprehensive health and fitness tool that can help you track and control your health while attaining your fitness goals. “Apple Watch motivates people to live a healthier life,” said Jeff Williams, Apple’s Senior Vice President of Operations. “It provides the kind of insights and encouragement that were previously only available through dedicated fitness devices. By flicking your wrist, one can send and receive messages, make calls, and receive notifications thanks to the device’s seamless integration with the iPhone. Also, Siri is implemented within the watch, providing voice-activated support for tasks like using Apple Maps for navigation, creating reminders, and checking the weather. Many Apple devices such as iPhones and Macs easily pair with the Apple Watch, forming a connection that improves convenience, and productivity. Early in 2015, the Apple Watch will be on sale for $349. To accommodate varying tastes and lifestyles, it will be available in three collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Security and safety are a major priority with Apple’s new innovative device. The device’s “Tap to pay” or Apple Pay capabilities allow secure, contactless payments directly from the wrist while requiring biometric authentication for enhanced protection as well as other security methods. The Apple Watches contactless payment capabilities are a major step in the future of digital transactions as well as the future of secure payments. 

The Apple Watch has many partners such as Nike, Twitter, and American Airlines, showcasing the diversity of Apple Watch in various industries. Many institutes can utilize the Apple watch to make a plethora of tasks more affordable and effortless.  From fitness tracking to travel and social networking, the Apple Watch can use its many applications to assist working people in accomplishing their career goals and aspirations.  The new Apple Watch is a bold step forward in technology for a variety of reasons such as advancements in navigation, healthcare, fitness, and communication. The introduction of the Apple Watch demonstrates Apple’s dedication to innovation and pushing the limits of what technology can accomplish to improve daily living.  The Apple watch will surely revolutionize the industry and possibly the way humans interact with each other in the future. Apple’s position as one of the most significant tech corporations globally has been cemented by its unrelenting pursuit of innovation, and the reveal of the innovative Apple Watch proves this even further.

Tim Cook unveils exciting surprise during the Apple event in Cupertino California. What was originally supposed to be an event about the new iPhone, turned into a thrilling reveal of Apple’s latest product, the Apple Watch. 

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Apple Unveils the Future of Wearable Technology with the All-New Apple Watch

 

CUPERTINO, California (Sep 9, 2014)- Apple Inc. announced its first-ever smartwatch, the Apple Watch, at a September 9, 2014, event at the Flint Center at De Anza College in Cupertino, California. The Apple Watch is designed to revolutionize how people track their health, stay connected, and interact with the digital world beyond their phones. This watch, available in multiple styles featuring a sleek design, health-tracking capabilities, and integration with the iPhone, the Apple Watch is Apple’s first step into wearable technology. The Apple Watch is Apple’s most personal device yet created. The technology is a new way to connect to the world, a tool to maintain an active lifestyle and access information from your handheld device. Every detail provides a truly personal experience for all users. 

“You know what has driven Apple from the beginning; this compulsion to take incredibly powerful technology and make it accessible, relevant, and ultimately personal,” said Jony Ive, Apple’s senior vice president of Design. “We’ve designed a range of products so personal, you won’t put them on your desk or in your pocket, you wear them on your wrist. We conceived, designed, and developed Apple watch as a completely singular product.” 

 

 

 

 

 

 

 

 

 

 

The device features a customizable watch face with interchangeable bands, allowing users to navigate effortlessly with a small screen on the wrist. These customization options ensure that the Apple Watch is not only simple technology but also a fashion statement that fits into users’ daily lives. The watch is available in three collections: Apple Watch, Apple Watch Sport, and Apple Watch, each crafted uniquely with aluminum, stainless steel, and 18-karat yellow or rose gold casing. These editions have a retina display, heart rate sensor, accelerometer, and gyroscope equipped with a speaker, Bluetooth, and up to 18 hours of battery life. The customizable watch face with the option of interchangeable bands makes it a day-to-day technology and a stylish accessory for the wrist. The Apple MagSafe technology makes the Apple Watch available in 38 mm and 42mm sizes, with quality performing bands for different users. 

“When you are notified of things on Apple Watch, we’re using the tactic engine to give you feedback on your wrist,” said Kevin Lynch, Apple’s Vice President. “It’s just like somebody tapping you on the wrist very gently, and even if you are sitting right next to someone, they won’t be able to tell you’re getting notified; it’s very subtle. But you’ll feel it on your own wrist. You can choose what information, of course, will come and notify you on your watch.”

The Apple Watch appeals to a broad range of consumers. From athletes to business professionals, this device offers versatility in both aesthetics and functionality. Each collection is carefully crafted to reflect Apple’s commitment to high-end materials and craftsmanship. Whether worn by a doctor, business professional, or athlete, the device offers a combination of features that meet the needs of all. 

 

 

 

 

 

 

 

 

 

 

As the ultimate device for a healthy life, the Apple Watch can do what other devices aren’t able to because of the automatic health insights that connect to the most advanced features to improve health. The watch tracks when you sleep and helps you create a healthier bedtime schedule and routine. The watch marks your REM sleep, Core sleep, and Deep sleep with vitals like heart rate, sleep duration, and respiratory rate. It marks when a users heart has irregular or unusually high rates, which could be signs of severe conditions. The quick alerts notify the user of all irregularities. The Apple Watch offers features to stay in touch just through your wrist to simply text, call, and listen to music.  The Digital Touch features allow you to draft a text using your fingers and send it with a swift touch. Apps include calendars, music, maps, and weather, similar to the apps available on the iPhone. Siri communication allows users to dictate messages without typing them out. The ease of zooming and scrolling and navigating features provide a quick way to find numerous apps, seamlessly connected with the iPhone. Compatible with the iPhone 5 and later models, the Apple Watch connects with user information to answer calls, send texts, and control music directly from the wrist. 

The Apple Watch will be available for purchase starting at $349 and available to run with the latest IOS. This new device represents a new start to wearable technology that is practical for all everyday users of the iPhone. It perfectly blends into the existing Apple products to redefine how users interact with new technologies Apple creates. 

Apple Ceo Tim Cook shows off the Apple Watch’s revolutionary new features. The “Digital Crown” allows the user to navigate the Apple Watch without obstructing the screen while the Fitness and Workout out aid users in their pursuit of being physically fit.

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CUPERTINO, California [Sept. 09, 2014] – Apple redefined the smartwatch when CEO Tim Cook unveiled the company’s new product, the Apple Watch, this Tuesday at the “Wish We Could Say More” Event in Cupertino, California.

Held at the Flint Center for the Performing Arts, Apple debuted its new product alongside the iPhone 6 line of smartphones. Cook showcased the product with Apple Vice President Kevin Lynch. As well as, British-American designer Johnny Ive and Apple’s Vice-President of Fitness Technologies Jay Blahnik. 

The Apple Watch features a multitude of capabilities all designed to create a personal experience for the user. From a customizable timepiece to a brand new way for Apple users to communicate to an all-encompassing fitness tracker, the Apple Watch is tailor-made for whoever uses it. “We designed the Apple Watch as a whole range of products, enabling millions of unique designs and parallel personalization both in appearance and capability,” Ive said. 

The design choices in particular that make the Apple Watch unique for the wearer include interchangeable watch bands and multiple case options which go with three different models of the device available: the Apple Watch, Apple Watch Sport and Apple Watch Edition.

One of the new design choices that Apple made with the Apple Watch is the introduction of the Digital Crown which allows users to easily scroll through their Apple Watch device without anything obstructing their view. Should the user need to interact with the screen directly, the Apple Watch is able to detect both touch and force. This allows the watch to tell the difference between a tap meant to pause your music and a press meant to access contextually specific controls, that differ between app to app.

The apps available on the Apple Watch range from Apple designed apps to third party apps like Twitter or Pinterest. Third party app developers are able to use Apple’s WatchKit which will help them seamlessly integrate their own software onto the Apple Watch device. Any app on the apple watch will be able to provide automated functions for its users to quickly access.

The Apple Watch also comes with Digital Touch, the latest innovation by Apple. With Digital Touch wearers will be able to communicate with other Apple Watch wearers in new and unique ways. By tapping their screen in this function they can send physical vibrations to their friend’s device, users can draw pictures that will be sent and there is even the option to send your own heartbeat. This heartbeat function is just one of the many ways that Apple has made the Apple Watch more personal and intimate for their users. “That’s never been done before,” Lynch said. “It’s a really great aspect of this new form of communication with Digital Touch.”

What truly separates the Apple Watch from all other watches though is its fitness capabilities. It combines the information gathering technology of your typical fitness tracker with the easy to use and personal technology of an Apple device. Divided between two apps, the Fitness App and The Workout App, the Apple Watch is designed to give you a complete profile of your health.

The Fitness App is there to monitor all your activity and movement throughout the day as you wear the watch. It is then stored on your phone so you can track your day to day progress through something that is unique to you. In the Workout App the user is able to set personal goals based on how long they want to work out, the amount of calories they want to burn or even the distance you want to travel. You can also change your workout to fit whatever activity you are doing whether that is biking, running or lifting weights. 

Over time the Apple Watch will become tailored to you and is designed to provide helpful and healthy reminders to keep you active throughout your day. These goals will be both personal and realistic to you and your everyday life so you’re not getting any unneeded stress when it comes to working out. “Apple Watch is going to greatly improve the way we keep track of our activity and change the way we look at fitness,” Blahnik said. “We think it’s going to help a lot of people live a better day and a healthier life.”

Users of both the iPhone 6 and iPhone 5 lines of smartphones will be able to connect their phone to the watch and can access all the Apple Watch functions seamlessly. Starting at $349, all three models of the Apple Watch will be available for purchase in early 2015. “We think people are going to love to use Apple Watch,” Cook said.”It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created.”

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FIRST CLIP – Apple CEO Tim Cook discusses the key points of the Apple Watch at the “Wish We Could Say More” Event in Cupertino, California, on Sep. 9, 2014. According to Cook, the Apple Watch featured multiple unique functions including a customizable time piece, new ways for Apple users to communicate and brand new fitness capabilities.
SECOND CLIP – The Vice President of Apple, Kevin Lynch, demonstrates the communication capabilities of the Apple Watch to a large audience at Apple’s “Wish We Could Say More” Event in Cupertino, California, on Sep. 9, 2014. The heartbeat function on the Apple Watch allowed users to send a real-time and accurate replication of their heartbeat to a friend’s device creating a more intimate feel for both wearers.

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CUPERTINO, California (Sept. 9, 2014) — Apple CEO, Tim Cook, reveals Apple’s latest product that is going to redefine the watch industry; the Apple Watch. This groundbreaking technology was announced at a convention in September 2014.

“We have one more thing,” Tim Cook said, before introducing the Apple Watch. He debuted Apple’s entry into the world of wearable technology. Apple’s first smartwatch blends the innovative technology that Apple is known for, with more customizability than any other watch on the market. 

Apple is known for creating revolutionary products, including the iPod, Macintosh, and iPhone, and they have continued this tradition by introducing their new line of smartwatches. The Apple Watch has a combination of features that no other smartwatch can offer. The product is meant to embrace individuality, as “it’s as much about personal technology as it is style and taste,” Cook said. It has a level of customizability that outshines all its competitors, by offering three different models, multiple watch straps, and a sapphire crystal screen. With personability being an important characteristic, Apple offers distinct models of the Watch. Each is designed with unique features and materials that cater to the different preferences of Apple’s users. Whether you choose the stainless steel case of the Apple Watch, the lightweight aluminum of the Apple Watch Sport, or the luxurious 18-karat gold Apple Watch Edition, they are all designed to fit seamlessly into users’ lives. In addition to the customizability that’s already offered, you can choose from a variety of watch faces and small widgets to further personalize your watch. The widgets are meant to display information that is important to the user, so you can choose from things like weather, the calendar, activity, and more.

 

The personability of the Apple Watch isn’t the only thing that sets it apart from its competitors. The product is designed with an emphasis on health. The Apple Watch “has four sapphire lenses that contain infrared invisible LED lights along with photo sensors that detect your pulse rate,” said John Ive, senior VP of design, “using its gyroscope and accelerometer, and its GPS and wifi from your iPhone, the watch provides a comprehensive picture of your daily activity. This allows the watch to establish and suggest goals.” The design keeps users motivated and on track with their fitness goals. Never before has fitness been this easy to track.

Another aspect that makes the Apple Watch unique is the included features that users are already comfortable with and use every day. The product can receive calls, text messages, and notifications. It also offers the ultimate convenience for users who don’t always have the time to use their phones, as all the information they need is just a glance away on their wrist. A key feature that offers convenience is the watch’s ability to connect with Apple Pay, which allows users to make a payment directly from their wrist. 

Overall, this new smartwatch presented by Apple is a bold and innovative product that will enrich users’ lives and infatuate the market. Users will love how personable and tailored the product is to their lifestyle. Daily tasks and fitness are made easier by tracking users’ activities straight from their wrists. This watch has successfully redefined the world of wearable technology. The Apple Watch will be available in stores worldwide on April 24th, 2015. It will come in two different sizes, 38 mm and 42 mm. Customers can expect to pay $349 for the 38 mm size and $399 for the 42 mm. However this will not mark the end of Apple’s innovative history, as it’s “the next chapter in Apple’s story,” Cook said. 

Apple CEO, Tim Cook, shows various wearable styles of the new Apple Watch. He also displays a video with some of its unique touch features.

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