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Apple CEO Tim Cook revealed Apple’s newest innovation, The Apple Watch, on September 9th, in Cupertino, California at the Flint Center at De Anza College.

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Emma Silverman
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Today, Apple introduced the Apple Watch; the company’s first form of wearable technology. This technological invention pairs cutting-edge technology with a versatile design. Coming in two different sizes; 38mm and 42mm, buyers have different options regarding their preferred watch size. The watches are split into three different collections: the Apple Watch, Apple Watch Sport, and Apple Watch Edition, providing a plethora of options to choose from. Aside from the aesthetic of this watch, the Apple Watch promotes physical health and mental well-being, as it has a built-in heart monitor, an app to track your steps, and sends notifications to users, urging them to move their bodies and make healthier choices. The touch-screen feature paired with a digital crown that can be found on the side of this device makes it functional and easy to use at any time. The modern aesthetic of this watch offers a balance of functionality as well as style to users. 

The Apple Watch is available in two different sizes, 38mm and 42mm, allowing buyers to select their preferred watch size based on personal preference as well as comfort. This customization ensures that the device caters to a wide range of users, accommodating different needs and style preferences. “It’s so simple and elegant, it’s something only Apple can do,” said Tim Cook. Apple has launched three different collections: the Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each collection offers unique features, giving consumers a plethora of options to suit their needs. 

Beyond aesthetics, the Apple Watch promotes both physical health and mental well-being. With a built-in heart monitor, users are able to track their heart rate in real time, helping them stay on top of their health. Additionally, a fitness app tracks daily activity, including steps taken and calories burned. In an effort to encourage healthier habits, the watch sends notifications periodically, reminding users to take a deep breath, move their bodies, and take time to practice mindfulness. These features make the Apple Watch extremely helpful for those dedicated to maintaining a balanced lifestyle.

The Apple Watch has a touch-screen display, ensuring that it is easy to use. It also features a digital crown on the side, which allows for easy scrolling and navigation without messing up the screen. The prioritization of physical controls makes the Apple Watch easy to use. Additionally, the device allows users to send messages, receive notifications, and make phone calls from their wrists. The Apple watch has a similar purpose to the iPhone; however, the design of the watch makes performing these tasks easier and more convenient for individuals.

Aesthetically speaking, the Apple Watch offers much room for customization and personalization. Users are able to switch out their watch bands, personalize their home screen, and choose from a variety of different watch colors. Because of the large amount of variety, the Apple Watch is extremely versatile, as you can customize it however you want for any occasion. 

Aside from releasing the Apple Watch, Kevin Lynch, vice president of technology at Apple, Inc. discussed additional innovations such as working with third-party developers to extend their apps to the Apple Watch. By doing this, individuals will get the best of both worlds, as they will be able to access apps from their phones on their Apple Watches. Aside from this, Lynch discussed WatchKit, which is a framework provided by Apple that assists in developing applications for the Apple Watch. 

The Apple Watch encourages wellness, helps individuals be more productive, and makes everyday activities more convenient. Pairing technology with functionality, the Apple Watch has started a technological revolution of wearable devices. Apple CEO Tim Cook highlighted the significance of this launch, stating, “it empowers people and enriches their lives, Apple Watch is the most personal device that Apple has ever created.”  Cook’s sentimental words portray Apple’s dedication to delivering innovative products that seamlessly integrate into users’ lives.

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In this clip, Cook places an emphasis on the importance of personalization regarding the Apple Watch. Additionally, Cook discusses Apple’s commitment to creating sophisticated pieces. 

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In this clip, Cook shares the three different types of Apple Watches, which include the Apple Watch, Apple Watch Sport, and Apple Watch Edition.  Additionally, he discusses how the Apple Watch pairs with the iPhone.

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Wesley Sewell
Declan McMahon

CUPERTINO, California (Sept. 9, 2014) – Groundbreaking “Apple Watch” launched Tuesday at the annual conference by Apple’s CEO, Tim Cook, in Cupertino, CA, providing Apple users with a never-before level of technological personalization.

Apple’s annual conference, its “Special Event”, was held at the Flint Center for Performing Arts in Cupertino, California, hosting around two thousand Apple enthusiasts brimming with excitement over the unexpected announcement of the Apple Watch. In the last segment of the conference, Tim Cook, CEO, dressed casually in a button down and jeans, announced that there was “one more thing.” The Apple Watch was then launched with a seamless, professional video highlighting both the beauty, form, and capabilities of the product itself.

“Apple Watch is the most personal device we have ever created,” Cook said. “We sought out to make the best watch in the world.” The watch works seamlessly with the iPhone, and also acts as a fitness device, with a fully customizable user interface and endless capabilities. The Apple Watch, like both the iPod and iPhone before it, utilizes its own navigational technology, this time, the digital crown of the watch.

Made to be worn, the watch is “just as much about technology as it is style and taste,” Cook said. He then introduced a video about the design of the watch, narrated by Jony Ive, Senior VP of Design for Apple, which went into more detail of the capabilities the watch possessed. The watch senses when it is being raised, and lights the screen up, as well as providing smart responses, efficient display of information, and a button to immediately show favorite contacts.

The watch boasts an impressive retina display, laminated and hardened with sapphire, the hardest material after diamond. As well as sensing touch, the interface senses force, adding an additional dimension to the user experience – providing access to an entirely different range of controls. The audio is provided by a Taptic device inside of the watch itself, gently physically alerting the user to notifications, along with a water-resistant speaker for alerts. The heart of the watch is the S1 chip – an entire computer system on the inside of a watch.

The Apple Watch detects heart rate, steps, and activity, which allows the product to suggest goals based on daily activity levels. Upon completion, the user is awarded with badges. The watch itself is incredibly accurate, using multiple technologies, keeping accuracy to plus or minus 50 milliseconds.

There is a range of watch faces available, as well as customizable interfaces and the physical straps of the watch itself. There is a sports band, a leather band with concealed magnets for ease of adjustment, a classic leather buckled watch, a stainless steel bracelet, and a Milanese loop with a magnetic closure. Jony Ive acknowledged that “one size wouldn’t fit everyone,” and explained the availability of two watch sizes, and three watch versions. The original Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. The sport Collection has a case that is 60% stronger than that of typical steel, and the Edition Collection boasts 18k gold.

Kevin Lynch then took the stage to deliver the very first live demo of the Apple Watch. He succinctly and confidently demonstrated the navigation of the watch using the digital crown, the touchscreen, and the haptics. The watch boasts an analog watch face, a watch face featuring the Earth and solar system, and many more. Personal control of music and calendar are also available. He then demonstrated how to haptically draw to send and receive text messages, send and receive heart rate, and communicate with notification prompts.

The Apple Watch and iPhone have been designed to seamlessly work together, updating each other on activity, sending emails, texts, and everything in between.

The Apple Watch will be available for purchase starting in early 2015 starting at $349 (US). It is compatible with iPhone 5, 5c, 6, 6s, and 6s Plus, or any phone running the latest version of iOS8. The Apple Watch is beautiful, functional, and something to enrich people’s lives. It is the most personal device Apple has ever created.

Apple unveils a video package showing off the diversity of their new watches. Apple is launching into a new world of technology with one eye focused on the present and one looking out at the future. 

Apple CEO Tim Cook talks about the innovation of Apple’s Newest product and how it will revolutionize health and fitness for its users. With great excitement Cook talks about the various ways the watch can be used as well as briefly talking about what the future holds. 

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Apple introduces new and innovative technology

CUPERTINO, California (Sept. 9, 2014) – Tim Cook announced the release of the Apple Watch today at a press event. They were giving a speech about Apple and their products when all of a sudden on the big screen there were the words “one more thing…” displayed for the crowd.

This Apple Watch is a new, everyday, useful product. Not only is the Apple Watch new but it is also incredibly innovative. The Apple Watch allows you to communicate with whoever you may need quite literally right from your wrist.

Now, this Apple Watch is not like any other digital watches we have ever seen before. The Apple Watch is supposed to be the next best watch in the world. It is a great new technology tool that you can wear all day long and for any occasion that you might need. 

The Apple Watch is a touch screen watch that has any and all of the same features that are on the iPhone. You can call, text, or email someone. If you need to send a text to someone, it delivers it in 50 milliseconds. You also have a calculator app on the Watch, that is so convenient. There is no need to whip out your iPhone when you need to set an alarm or even set a timer because you can do that from your apps on your new Apple Watch. 

Also, on top of this Apple Watch being your new personal communication device and fashion accessory, it can be used for fitness as well. The Apple Watch has a comprehensive health and fitness design so that you can track your daily habits. Some of those health habits are the three circles you are encouraged to close by the end of your day. Those circles are your standing goal, your exercise goal and your move goal. 

This Apple Watch is not like any watches we have seen before. It is easy to use because Apple created a crown on the side of the Watch that allows you to navigate all over the screen without blocking your view. That crown button on the side is also able to be used to get back to your homescreen on the watch. Another part of the Apple Watch that makes it uncomplicated to use is the charger. “The back crystal also houses a unique charging solution that combines our MagSafe technology with inductive charging,” according to the Apple Watch Introduction video. In other words, the charger for the Apple Watch uses a normal block to be put into an outlet but then on the end of the cord, there is a magnetic circle that allows you to place the back of your watch on. When the back of the Apple Watch is close to the front of the charger it automatically connects and forms a tight seal.  

The Apple Watch is such an innovative addition to Apple products. It is so original and well created that the watch literally “senses that you’re raising your wrist and then activates the display,” said Tim Cook. The Watch is so high-tech and is so easy to use. Apple made sure that the “navigation is fluid and vital,” said Cook. 

It is a fully customizable watch and “is the most personal device we’ve ever created,” said Cook. This new watch is supposed to be the most incredible and innovative watch in the entire world. This Apple Watch is so unique due to its functionality being so incredible. You can quite literally change the watch bands for any occasion that you might need. It is very accessible for any and all generations to use. 

This groundbreaking product should definitely be one of your next purchases. You will end up loving the Apple Watch and using it everyday. You may never look back once you do.

Tim Cook, Apple CEO, discussing how versatile the Apple Watch is. And Kevin Lynch, Apple’s Software Developer, shows a live demonstration of the Apple Watch being used.

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Nicole Hunt
Jordan Porter
Drew Foertsch

CUPERTINO, California (Sept. 9, 2014) – The CEO of Apple Tim Cook excitedly announced the roll out of its newest product, the Apple Watch, during a special event last Tuesday at Apple’s headquarters in Cupertino. The day of the future is upon us, and Apple has just brought us one step closer. This unexpected announcement, a delightful surprise for many, offers many features that no one has ever seen. The different features that the Apple Watch include are fitness tracking, communication, and personal customization. This new technology will revolutionize the way watches are designed and created, sparking a wave of anticipation and excitement.  

The Apple Watch is not just a piece of technology. It’s the new technology to get people started on their fitness journey. Its advanced features are set to revolutionize the fitness industry and improve people’s health. Whether you’re tracking fitness goals, monitoring heart rate and calories, or customizing workout plans, the Apple Watch can help you. It’s not just for runners or weightlifters; it’s for anyone looking to take control of their health. Monitoring the heart rate allows athletes to know when to push through a workout to better themselves or when to leave off. The calorie counter can be catered towards specific people and their needs. For example, people trying to lose weight for their fitness journey can easily see how many calories they’re consuming in a day, or people with diabetes being able to see specific levels of concerning their health. Both can use this watch to benefit them. The watches fitness innovations allow for better experiences within the fitness community.

Communication has come a long way in the last decade. Since the invention of the iPhone, users have been able to make long-distance phone calls and texts wherever they may be. Now, with the Apple Watch, communication is even more convenient. There’s no more fumbling for your phone, a quick glance at your wrist and you’re connected. The Apple Watch’s seamless integration with calls, texts, emails, and other apps empowers users to stay connected and productive, whether on a fitness journey or a career path. Having the watch will be a good situation for a child and parent because it will allow the child to be first introduced to technology without having an iPhone. The Apple Watch takes communication to a new level.

Customization allows users to create a watch that is unique to them. Customers can personalize their watch by choosing which band and watch face fits them best. These brands will help consumers not lose their watch or mistake it for someone else because of the uniqueness that it has to them. There will be different kinds of material bands that you can pick out when available. The bands are designed to be interchangeable, allowing users to switch up the color for special occasions or to be unique. The innovation of the Apple Watch will put the customers first.

Apple’s creation of a new product is nothing short of amazing and innovative. The iPad, iPhone, iPod, and Mac are the different inventions they have created. Each revolutionized their respective fields. Now, Apple Watch has the chance to do the same thing as its predecessor.

The Apple Watch represents the future of Apple’s innovation with future technology. Being able to blend customization, fitness, and communication are the most important traits that have been presented in the Apple Watch. With Apple pushing the boundaries of what is possible, this new project stands as an example of how Apple has revolutionized the world of technology. It has the ability to impact every category in the world and help people in the process. Apple’s commitment to excellence and its vision for the future will continue to carry them for generations to come.

CEO of Apple Tim Cook discusses some of the most key features of their newest product the Apple Watch, during its special unveiling event.  Cook discusses the precision and personal customization being the forefront of these features, with seamless and intimate communication and connection. 

CEO of Apple Tim Cook discusses how the fitness feature that comes with the Apple Watch not only motives people to be more actively but healthy too. Cook emphasizes regardless of if you are someone who wants to be a bit more active or an extreme athlete needing to track their health the Apple Watch is catered to help you.

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Edward Lewis
Chloe LaVelle
Olivia Weiss

CUPERTINO, California (September 9, 2014)—Apple CEO Tim Cook announced the creation of the Apple Watch on Tuesday, September 9th, in Cupertino, California, where its digital crown’s abilities take the main stage.

Tim Cook’s confidence on stage is perceived positively by the audience as he receives applause through the announcement of the Apple Watch. Cook targets not only the functionality of the watch, but the sleek look it provides on a person’s wrist. Prior to Kevin Lynch’s introduction, Cook finished off by explaining how no detail was missed with this watch, there is fluid movement and access throughout the use of the watch. Vice President, Kevin Lynch, who is also wearing an Apple Watch like Tim Cook, is able to provide a detailed run-through of how the watch works. This announcement of the Apple Watch provides abundant information about its abilities and what makes this form of technology incredible.

The digital crown takes the prize for being the best functionality of the Apple watch. The crown is essential to the usage of the watch and movement. The digital crown includes infrared LEDs and photo dials. When you turn the dial of the digital crown, it zooms in and out of the screen, this way the screen is not blocked by the user’s fingers. The crown allows fluidity of getting in and out of apples, it enables precise adjustment, and pressing down on the crown returns you to the home screen.

The Apple Watch is said to be incredibly customizable, with it having the ability to reflect the user’s personal style. It has the ability to not only connect directly with the wearer but to other Apple Watch users as well. This happens from the communication aspect of the watch, with the digital touch aspect that provides an entirely new way to connect intimately with others. Kevin Lynch, the design chief, discusses different ways to interact. Examples of this can be, sending a quick sketch or sharing your own heartbeat. You can also get someone’s attention with a gentle tap, where he shows sending three taps to his friend, to go to lunch together.

The watch holds very personal technology, allowing users to add their style and taste to their watch. The watch faces can be customized just how the user would like. The appearance of the faces can be changed through different colors and functionality. One example of functionality, which Kevin Lynch explained to be his favorite, was the astronomy watch face. The astronomy watch face allows the user to look at the Earth, the phases of the moon, and even the entire solar system.

The display also has the ability to sense touch and force. Its navigation is fluid and allows very lightweight interaction from the user. There is access to a wide range of specific controls, one being built in Siri. The access to Siri allows access to whatever question you need answered with the simple touch of a button, like asking, what movies are playing near me? The user also has simple access to notifications, with a subtle buzz on the wrist and a simple raise of the wrist, the notification will come in. The notifications then come with quick replies, which are picked out for the best response, easy to tap on and send back. The display also provides the ability to see any collection of photos the user wants, like the favorites collection. Lastly, the display provides a fascinating interaction with directions. The watch provides feelings on the wrist that can tell the user which direction they need to go without having to look at the map.

Kevin Lynch finished his description of the watch, “We have been working with third-party developers to extend their apps onto the Apple Watch” he stated. He explains how connecting to other applications is what will take this app to the next level. The watch holds the app titled, “the watch kit,” which enables developers to create actionable notifications with those buttons.

Lynch provides many examples of this; American Airlines allows you can check into you’re flight with the touch of a button and Starwood Hotels lets you check into your hotel and unlock your hotel room with one wave from your watch.

Tim Cook finished off the announcement of the Apple Watch with his favorite feature, “Apple builds great products that enrich people’s lives, and arguably we can take that to a whole new level with the Apple Watch” he states. This leads to the health and fitness feature of the watch, which gives the user the ability to motivate people to be more active and healthy. There are two new applications to this, the fitness app, which monitors all fitness and activity, and the workout app, which allows you to set specific goals for specific workouts. The custom sensor can sense the user’s heart rate, and the tracker allows the user to see how far they have moved. These three aspects of movement are provided to push users to sit less and move more, along with delivering intelligent reminders to keep the user on track.

Apple is prepared to release the Apple Watch by early next year, 2015. The starting price of the watch is going to be $349. Apple is very confident in this product and believes that society is going to be very satisfied with it, “Apple watch is the most personal device Apple has ever created” Cook says. Apple believes that this watch is incredibly functional and also beautifully aesthetic, with the ability to empower its users.

Tim Cook introduces the Apple Watch by going through the top features. Cook explained the new digital crown and all of its capabilities.

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CUPERTINO, California (Sept. 9, 2014) –

Apple unveils revolutionary Apple Watch, redefining wearable technology, in Cupertino, California. On September 9, 2014, Apple Inc. introduced the world to its first smartwatch, the Apple Watch, marking a bold triumphant step into the new wearable technology market for customers. Designed to integrate seamlessly with current and future iPhones, The Apple Watch delivers its wearer a combination of cutting-edge functionality with a sleek, customizable design, offering an entirely new way to connect, communicate, and stay healthy.

“The Apple Watch is the most personal device we’ve ever created,” said Tim Cook, Apple’s CEO, during the product’s unveiling at the Flint Center for the Performing Arts in Cupertino. “It’s not just with you; it’s on you. It empowers users with new ways to communicate and enhances their lives with fitness and health monitoring.”

Tim Cook stresses the personalization as well as The Apple Watches functionality for users, “It’s as much about personal technology as it is about style and taste.” The Apple Watch teeters the edge of being a fashion statement as well as an everyday tool for its wearers. The new Apple product is available in three distinct collections: The standard Apple Watch, Apple Watch Sport, and Apple Watch Edition. The device offers a variety of materials and bands to suit individual styles. Featuring a new retina display with ‘force touch’ technology, a digital crown for intuitive navigation, and haptic feedback for discreet notifications, Apple’s first smartwatch reimagines personal interaction for its users with state of the art technology.

A major innovation of the Apple Watch is its ability to track its users physical activity and health in real time with remarkable precision. The built-in heart rate sensor and accelerometer work together to encourage the wearer to be more active, while the Workout and Activity apps provide the wearer real-time insights and progress tracking. The Watch also integrates with Apple’s brand new health app on iOS 8, reinforcing Apple’s unwavering commitment to customer’s health and wellness.

Beyond fitness, the Apple Watch introduces a new form of communication through “Digital Touch”. Apple Watch users can send: sketches, taps, and even their heartbeat to other users in i-messages. The “Taptic Engine” delivers a gentle vibration for incoming i-messages, calls, and all other notifications ensuring users always stay well informed.

In keeping with Apple’s history of innovation including: The iPhone, The iPad, and The Mac, The Apple Watch brings an entirely new level of convenience to its users with integration of Apple’s newest services. “Apple Pay” was introduced alongside the Watch at the Cupertino event. “Apple Pay” allows Apple users to make secure payments with the tap of their wrist, eliminating the need for personal credit and debit cards. Siri integration and customizable watch faces further personalize the experience for users, making the new Apple Watch an exciting and groundbreaking extension of Apple’s tech products.

Set to publicly launch in early 2015, the Apple Watch starts at $349 and requires an iPhone 5 or later to operate. As Apple continues to push technological limits for its customers, the Apple Watch marks the beginning of a new era not just for the company but for the world, one where the future is worn, not just held.

Steve Job discusses how the Apple Watch has a combination of features, from fitness to style. 

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Release Date:

September 9, 2014

[CUPERTINO, CALIFORNIA] – Apple CEO, Tim Cook, announced the company’s new products, Apple Watch, iPhone 6 and iPhone 6 Plus at Apple’s Spring Forward event on Tuesday. 

Apple Watch is a digital age watch that comes equipped with multiple features made to make its users lives easier. Packed with new cutting-edge technology, Apple Watch comes in three distinct collections–Apple Watch, Apple Watch Sport and Apple Watch Edition. Provided with the watch will be a band that is available in two different wrist sizes–38 mm and 42 mm. Each collection is designed to be water resistant and can last up to eighteen hours of battery life. 

When purchasing this item included in the box will be a magnetic charging cable, USB power adaptors and quick start guide. Features on the product include a heart rate sensor, accelerometer, and gyroscope all along with one of the watches most notable features, its language support and diction variety that spans languages spoken across five continents. This makes Apple Watch one of the company’s most innovative advancements in Apple history. 

“Apple introduced the world to several technically-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.” 

Apple Watch is extremely customizable allowing its users to express a piece of their personality on their wrist. Apple Watch comes with 11 watch faces ranging from the traditional analog faces to the new faces like the dynamic Timelapse face; the Asonomy face with its realistic and real-time 3D model of the earth, sun, moon, and planets along with different colors and characters from iconic Disney movies across the ages such as original 1930’s Mickey Mouse. Once you slip past the face page, Apple Watch takes you to its own version of the iPhone home page that displays mini icons of all the applications included allowing quick and easy access to all its uses. Apple Watch can be personalized in appearance with the ability to add upcoming events, moon phases and even a health monitor when working out. 

Apple Watch takes advantage of its location on your wrist and allows you to not have to take your phone out of your bag. Smart Replies allows you to quickly start messages and continue where you left off on your iPhone, control your music or your Apple TV and get directions which along with Digital Touch allows for endless possibilities of interaction and engagement like; sending a sketch, an audio message through Walkie Talkie and even your own heart beat. These groundbreaking innovations are designed to help you build a more efficient life. 

Apple Watch will be available in three different collections; Apple Watch, Apple Watch Sport and Apple Watch Edition. Apple Watch and Apple Watch Sport both have a starting price of $349 with the Apple Watch Sport ranging up to $399. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space gray or silver anodized aluminum case and Sport band. Apple Watch Edition, made with an 18-karat rose or yellow gold and a choice of straps exclusive to this collection, has a starting price of $10,000 and goes up to $17,000. Apple Watch straps include the Sport Band in black, blue, green, pink, and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. 

Apple CEO Tim Cook also announced the company’s new iPhone, the iPhone 6 and iPhone 6 Plus which can be paired with the new breakthrough Apple Watch. The two devices will be running on the latest version of the IOS 8 along with the iPhone 5, iPhone 5c and iPhone 5s; all phones that are also compatible with Apple Watch.