Public Relations Story

Apple Introduces New and Innovative Technology

FOR IMMEDIATE RELEASE

Media Contacts
Mackenzie Ball (macball@iu.edu)
Lucas Hernandez (lucherna@iu.edu)
Melanie Lesniakowski (mlesnia@iu.edu)

Apple introduces new and innovative technology

CUPERTINO, California (Sept. 9, 2014) – Tim Cook announced the release of the Apple Watch today at a press event. They were giving a speech about Apple and their products when all of a sudden on the big screen there were the words “one more thing…” displayed for the crowd.

This Apple Watch is a new, everyday, useful product. Not only is the Apple Watch new but it is also incredibly innovative. The Apple Watch allows you to communicate with whoever you may need quite literally right from your wrist.

Mike, IU Faculty member, checks his wrist as he receives a notification bell. Apple watch allows users to check and respond to text messages at ease.

Now, this Apple Watch is not like any other digital watches we have ever seen before. The Apple Watch is supposed to be the next best watch in the world. It is a great new technology tool that you can wear all day long and for any occasion that you might need. 

The Apple Watch is a touch screen watch that has any and all of the same features that are on the iPhone. You can call, text, or email someone. If you need to send a text to someone, it delivers it in 50 milliseconds. You also have a calculator app on the Watch, that is so convenient. There is no need to whip out your iPhone when you need to set an alarm or even set a timer because you can do that from your apps on your new Apple Watch. 

Also, on top of this Apple Watch being your new personal communication device and fashion accessory, it can be used for fitness as well. The Apple Watch has a comprehensive health and fitness design so that you can track your daily habits. Some of those health habits are the three circles you are encouraged to close by the end of your day. Those circles are your standing goal, your exercise goal and your move goal. 

This Apple Watch is not like any watches we have seen before. It is easy to use because Apple created a crown on the side of the Watch that allows you to navigate all over the screen without blocking your view. That crown button on the side is also able to be used to get back to your homescreen on the watch. Another part of the Apple Watch that makes it uncomplicated to use is the charger. “The back crystal also houses a unique charging solution that combines our MagSafe technology with inductive charging,” according to the Apple Watch Introduction video. In other words, the charger for the Apple Watch uses a normal block to be put into an outlet but then on the end of the cord, there is a magnetic circle that allows you to place the back of your watch on. When the back of the Apple Watch is close to the front of the charger it automatically connects and forms a tight seal.  

Lia, IU Student, customizes her newly purchased Apple Watch. The innovative watch allows you to personalize the interface to your liking.

 

 

 

 

 

 

 

The Apple Watch is such an innovative addition to Apple products. It is so original and well created that the watch literally “senses that you’re raising your wrist and then activates the display,” said Tim Cook. The Watch is so high-tech and is so easy to use. Apple made sure that the “navigation is fluid and vital,” said Cook. 

It is a fully customizable watch and “is the most personal device we’ve ever created,” said Cook. This new watch is supposed to be the most incredible and innovative watch in the entire world. This Apple Watch is so unique due to its functionality being so incredible. You can quite literally change the watch bands for any occasion that you might need. It is very accessible for any and all generations to use. 

This groundbreaking product should definitely be one of your next purchases. You will end up loving the Apple Watch and using it everyday. You may never look back once you do.

Tim Cook, Apple CEO, discussing how versatile the Apple Watch is. And Kevin Lynch, Apple’s Software Developer, shows a live demonstration of the Apple Watch being used.

###

 

‘Watch Out’ – Apple’s Newest Release

FOR IMMEDIATE RELEASE

Media Contacts
Joanna Clohessy
Wesley Sewell
Declan McMahon

CUPERTINO, California (Sept. 9, 2014) – Groundbreaking “Apple Watch” launched Tuesday at the annual conference by Apple’s CEO, Tim Cook, in Cupertino, CA, providing Apple users with a never-before level of technological personalization.

Apple’s annual conference, its “Special Event”, was held at the Flint Center for Performing Arts in Cupertino, California, hosting around two thousand Apple enthusiasts brimming with excitement over the unexpected announcement of the Apple Watch. In the last segment of the conference, Tim Cook, CEO, dressed casually in a button down and jeans, announced that there was “one more thing.” The Apple Watch was then launched with a seamless, professional video highlighting both the beauty, form, and capabilities of the product itself.

“Apple Watch is the most personal device we have ever created,” Cook said. “We sought out to make the best watch in the world.” The watch works seamlessly with the iPhone, and also acts as a fitness device, with a fully customizable user interface and endless capabilities. The Apple Watch, like both the iPod and iPhone before it, utilizes its own navigational technology, this time, the digital crown of the watch.

Made to be worn, the watch is “just as much about technology as it is style and taste,” Cook said. He then introduced a video about the design of the watch, narrated by Jony Ive, Senior VP of Design for Apple, which went into more detail of the capabilities the watch possessed. The watch senses when it is being raised, and lights the screen up, as well as providing smart responses, efficient display of information, and a button to immediately show favorite contacts.

Middle-aged woman using Apple Watch.
A middle aged woman uses the Apple Watch to text her children throughout the day. She also uses the timer and gentle reminder functions of the Apple Watch to make sure she completes her itinerary for the day.

The watch boasts an impressive retina display, laminated and hardened with sapphire, the hardest material after diamond. As well as sensing touch, the interface senses force, adding an additional dimension to the user experience – providing access to an entirely different range of controls. The audio is provided by a Taptic device inside of the watch itself, gently physically alerting the user to notifications, along with a water-resistant speaker for alerts. The heart of the watch is the S1 chip – an entire computer system on the inside of a watch.

The Apple Watch detects heart rate, steps, and activity, which allows the product to suggest goals based on daily activity levels. Upon completion, the user is awarded with badges. The watch itself is incredibly accurate, using multiple technologies, keeping accuracy to plus or minus 50 milliseconds.

College student works out with Apple Watch.
An Indiana University student uses the Apple Watch to track his workouts in the Student Recreation Center. He also uses it to track his steps, heart rate and respiratory rate outside of the gym.

There is a range of watch faces available, as well as customizable interfaces and the physical straps of the watch itself. There is a sports band, a leather band with concealed magnets for ease of adjustment, a classic leather buckled watch, a stainless steel bracelet, and a Milanese loop with a magnetic closure. Jony Ive acknowledged that “one size wouldn’t fit everyone,” and explained the availability of two watch sizes, and three watch versions. The original Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. The sport Collection has a case that is 60% stronger than that of typical steel, and the Edition Collection boasts 18k gold.

Kevin Lynch then took the stage to deliver the very first live demo of the Apple Watch. He succinctly and confidently demonstrated the navigation of the watch using the digital crown, the touchscreen, and the haptics. The watch boasts an analog watch face, a watch face featuring the Earth and solar system, and many more. Personal control of music and calendar are also available. He then demonstrated how to haptically draw to send and receive text messages, send and receive heart rate, and communicate with notification prompts.

The Apple Watch and iPhone have been designed to seamlessly work together, updating each other on activity, sending emails, texts, and everything in between.

The Apple Watch will be available for purchase starting in early 2015 starting at $349 (US). It is compatible with iPhone 5, 5c, 6, 6s, and 6s Plus, or any phone running the latest version of iOS8. The Apple Watch is beautiful, functional, and something to enrich people’s lives. It is the most personal device Apple has ever created.

Apple unveils a video package showing off the diversity of their new watches. Apple is launching into a new world of technology with one eye focused on the present and one looking out at the future. 

Apple CEO Tim Cook talks about the innovation of Apple’s Newest product and how it will revolutionize health and fitness for its users. With great excitement Cook talks about the various ways the watch can be used as well as briefly talking about what the future holds. 

###

Apple Watch Debuts: A Game-Changer for Tech and Fitness!

For Immediate Release

Apple’s New Product Debuts: The Apple Watch, A Game-Changer for Tech and Fitness

Media Contacts:

Cali Kroncke

Izzy Hamilton

Chloe Schiller

 

The Apple Watch launch was announced by Tim Cook, Apple’s CEO, on Monday, September 9th at Apple headquarters in Cupertino, California. Cook said that he “believes this product will redefine what people expect from its category and is the next chapter in Apple’s story.” An incredibly detailed and aesthetically pleasing video was displayed to the audience, showcasing the new Apple product and its multitude of uses. As Cook returned to the stage to go more in-depth about the watch, he was met with a standing ovation from the crowd. Cook said the Apple Watch is “the most personal device we’ve ever created” and talked about how customers are able to apply their own style and personalization to the product.

This cook is showing off is his apple watch, designed for communication with the sorority house. He is wearing it to showcase how he has personalized it for himself.

The product is much more than just a watch, as it also taps into health and fitness, communication, and a multitude of other extensions. Cook explained how similar to the mouse on the Mac and the click wheel on the iPod, Apple “placed extra functionality in a mechanism that has been on the watch for decades.” Apple turned the traditional dial into a “Digital Crown,” which allows users to zoom in and out, scroll through a list, and also acts as a home button for the Apple Watch. Many other important functions include pressing the button located underneath the digital crown allowing users to contact friends in seconds, as well as glances allowing the user to swipe through information quickly, including weather, time, health, and calendar. The watch works seamlessly with the iPhone and allows customers to access a large variety of apps directly from their wrist.

This teen girl checks her apple watch as she prepares for the Little 500 bike race. With focus and determination, she uses the watch’s features to keep track of her progress.

The Apple Watch is easily accessible as it senses when users are raising their wrist and instantly illuminates, displaying a home screen with apps that are already familiar to Apple users. Users have the ability to respond to messages on their watch using smart replies, as well as answer phone calls. Although the Apple Watch prides itself on being technologically advanced, it also is focused on its exterior. Cook said that Apple was incredibly careful and deliberate when creating the Apple Watch and showed a second video discussing the background that went into the design of the watch. The flexible retina display is laminated to a polished single crystal of sapphire which is the second hardest transparent material after diamond.

Not only does the product encourage users to embrace their individuality, but it also provides haptic feedback and sound to further enhance the customer experience. Jony Ive, Apple’s senior VP of Design said, “We have worked closely with horological experts from around the world to help us understand the cultural and historical significance of timekeeping, and this has profoundly informed our design.” Cook went into detail about the multitude of different bands, colors, and styles available to accommodate the various lifestyles that their customers lead. These different straps and bands are also easily interchangeable so that customers can quickly maximize comfortability and versatility throughout their day. Anything from stainless steel, to sweat and chemical-resistant bands, Apple wants to provide customers with optimum comfort and style no matter what their goals are.

Cook also mentioned how Apple created three different types of Apple watches including, the Apple Watch, Apple Sport, and Apple Edition. Cook said, “We designed Apple Watch as a whole range of products enabling millions of unique designs unparalleled personalization both in appearance and capability.” Starting at $349, Cook urged consumers that “the Apple Watch empowers people and enriches their lives.” Apple is incredibly proud of the hard work and dedication that was put into bringing this product to fruition and they can’t wait to share it with the world. 

The Apple Watch being released, showing what it looks like and what it can do. People can use it in a variety of different ways.

 

###

Staying Ahead of the Times: Apple Watch is a New Level of Connection

FOR IMMEDIATE RELEASE

September 9, 2014

Media Contacts

Vivian Ferreri vferreri@iu.edu

Sylvia Sasse ssasse1414@gmail.com

Devin Murphy devohnine@gmail.com

Apple Introduces the Revolutionary Apple Watch: A Stylish, Smart, and Personal Way to Stay Connected

CUPERTINO, California (September 9th 2014), Apple CEO Tim Cook introduced the world to the Apple Watch, a new device designed to improve life. This small, stylish watch does more than just tell time. It helps you stay in touch, track your health, and organize your day, all from your wrist.

“Apple Watch is the most personal device we’ve ever created,” Cook said. “It’s designed to be with you every moment of the day, keeping you connected and helping you live better.”

Apple has changed the way people use technology. The iPod (2001) made it easy to carry any song in your pocket. The iPhone (2007) put a phone, camera, and computer all in one. The iPad (2010) created a new way to browse the web, read, and watch videos. Now, this new device brings the same level of innovation, quality, and seamless integration to a watch that fits perfectly into daily life.

Philip, a 27 year old fitness enthusiast checks his heart rate after his daily run. The Apple Watch’s health resources helped Philip prepare for his latest marathon, where he ran his fastest time yet.

The Apple Watch has a bright screen and a special button called the Digital Crown that makes scrolling and selecting simple. You can customize how it looks by choosing different watch faces and changing the band to match your style. The watch comes in three models: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Just like previous phones, the Apple watch allows calls, texts, and notifications without pulling out your phone. The watch buzzes on your wrist to let you know you have a message. You can also send fun messages, like drawings or even your heartbeat, to friends and family. 

The Apple Watch isn’t just smart; it also helps you stay healthy. It has an Activity app that reminds you to move throughout the day and tracks how much exercise you get. It also has a heart rate sensor that lets you see how active you are. Whether you’re going for a walk or

Luke, a 24 year old server uses the stopwatch feature on his iPhone to ensure he prepares a customer’s espresso in a timely fashion. Restaurant rules prevented Luke from having access to his phone but the Apple Watch helped him monitor important text messages in a professional environment.

 just for a quick jog, the Apple Watch can help you reach your fitness goals. The watch encourages a more active lifestyle by providing reminders to stand up, move around, and close your activity rings, making it a great product for those trying to get more active.

“We designed the Apple Watch to be more than a timepiece. It’s a tool to help you live a healthier, more active life,” said Jony Ive, Apple’s Chief Design Officer. “It seamlessly blends technology and personal well-being in a way that is both functional and beautiful.”

The Apple Watch runs on a special system called watchOS, which is made just for the watch. It includes features like Glances, which show you things like the weather or your calendar, and Force Touch. Force Touch lets the watch tell the difference between a tap and a press, giving you more control. With the simple raise of a wrist, you can check their messages, view upcoming appointments, or control their music. The interface is intuitive, making it easy to navigate and use, even for those new to wearable technology.

The watch also comes with built-in apps, like Apple Pay, which lets you pay at stores 

Doug, a 50 year old veteran bartender, chats with customers. He liked the durability of the Apple Watch in a hectic environment and the fact it allowed him to communicate crucial information to management without leaving the bar.

just by holding your wrist near the register. Maps on the watch even give you directions with a tap on your wrist when it’s time to turn. The ability to use Apple Pay means you can leave your wallet at home and still make purchases securely. With voice commands through Siri, the Apple Watch allows users to stay productive without needing to pull out their phones.

Apple Watch comes in different materials, including stainless steel, aluminum, and even 18-karat gold. There are also many different bands, from sporty rubber to elegant leather and metal, so you can make the watch truly your own. Every detail of the Apple Watch has been crafted with care to ensure it not only looks good but feels comfortable on the wrist. The variety of styles ensures that there is a perfect match for every personality and lifestyle, making it more than just a piece of technology—it’s a fashion statement.

“We wanted the Apple Watch to be something personal, something that fits your life,” said Apple’s Senior Vice President of Operations, Jeff Williams. “It’s more than just a device—it’s a reflection of you.”

Apple Watch will be available in early 2015, starting at $349. As more developers create apps for the watch, it will become even more useful. With more apps, the Apple Watch will continue to grow, offering new features and services over time. The combination of health tracking, communication tools, and seamless integration with the iPhone makes it one of the most advanced wearables on the market.

Tim Cook explains the intricacies of Apple Computer Inc.’s latest device, the apple watch. Cook announced the release of this product September 9 at the Flint Center at De Anza College in Cupertino, California

###

Apple CEO Tim Cook Announces Apple Watch

FOR IMMEDIATE RELEASE

                                                         Media Contacts

                                                           Nathan Shriberg

                                                                  Brayden Kenworthy

                                                  Lilly Marion

Apple CEO Tim Cook Announces Apple Watch 

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook introduced the Apple Watch on Tuesday. The new device possesses the functionality and customization of an iPhone, all on your wrist. 

The crowd erupted into cheers as Apple brought back its famous “one more thing” segment for the announcement of the new product. 

Cook shared his excitement with the audience as he prepared to reveal the company’s newest creation. “We believe this product will redefine what people expect from its category,” Cook said. 

Cook touted the Apple Watch’s customization capabilities and its ability to be tailored to each customer to reflect their own style. The watch’s seamless connection to the iPhone gives it incredible communication ability. Apple Watch takes the functionality and interface of the iPhone and compresses it into the convenient form of a watch.  

“It’s as much about personal technology as it is style and taste,” Cook said. 

Apple Watch senses when a user raises their wrist, turning on the display automatically. Since the display is small, Apple Watch utilizes the digital crown as an input device to navigate the display without covering the display. 

Apple Watch is equipped with dictation to allow users to quickly and efficiently text simply by talking. 

Apple Watch utilizes a flexible retina display that is polished with sapphire. The device takes advantage of the display to invent input technologies for the small product. 

“As well as sensing touch, the display also sense force,” said Apple Senior VP of Design Jony Ive. 

This new technology enables the watch to tell the difference between a tap and a press, giving the Apple Watch a wide range of specific controls. 

A custom designed chip sits at the center of the Apple Watch. The chip essentially contains an entire computer system within the watch, granting impressive functionality. 

Four sapphire lenses are located on the back of the Apple Watch. Infrared invisible light LEDs and photo sensors detect the user’s pulse. In conjunction with the GPS and WiFi from an iPhone, the Apple Watch can comprehensively show the user’s daily activity, making the watch a tremendous fitness tool. 

Apple Watch combines MagSafe and inductive charging to charge with no alignment or exposed contacts necessary. 

The face of the watch can be customized to the user’s preferences, and Apple provides a wide range of options. 

“You can personalize both their appearance and their capability,” Ives said. 

Apple designed a mechanism that makes straps interchangeable, and they produced six different types for many different occasions and styles. 

Apple Watch will be available in three different collections, each with a 38 mm and 42 mm size option. 

The Apple Watch collection comes with a polished case made from a stainless-steel alloy. 

The Apple Watch Sport collection features an iron exchanged cover glass and an anodized aluminum case that is 60% stronger than standard alloys while maintaining the light feel of a watch. 

The Apple Watch Edition collection is made from 18 karat gold that has been developed to be twice as hard as standard gold. 

Project Leader and Apple Vice President Kevin Lynch led an on-stage demonstration of the Apple Watch. 

Lynch showed off the customizability by cycling through the multitude of watch faces available and changing how they look. 

Siri is integrated into Apple Watch, which Lynch demonstrated by utilizing Siri to make a search. 

Apple Watch is also equipped with GPS technology to provide directions to wherever the user would like to go. The watch provides haptic feedback to signal when it is time to turn. 

“You can know without even looking at your watch which way to go,” said Lynch. 

Apple Watch starts at $349 and will be available for purchase in early 2015. 

“It’s something functional, yet incredibly beautiful,” Cook said. “It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created.” 

The release of the Apple Watch has marked a revolutionary step in wearable technology. In this moment, you can see the groundbreaking “Scribble” feature, bringing convenience and innovation right to your wrist.

In this moment you see someone checking their Apple Watch, effortlessly blending style and functionality. With a quick glance, they can stay connected to everything they need.

###

 

The Future of Apple, on our Wrist?

FOR IMMEDIATE RELEASE

Media Contacts
Nicole Hunt
Jordan Porter
Drew Foertsch

CUPERTINO, California (Sept. 9, 2014) – The CEO of Apple Tim Cook excitedly announced the roll out of its newest product, the Apple Watch, during a special event last Tuesday at Apple’s headquarters in Cupertino. The day of the future is upon us, and Apple has just brought us one step closer. This unexpected announcement, a delightful surprise for many, offers many features that no one has ever seen. The different features that the Apple Watch include are fitness tracking, communication, and personal customization. This new technology will revolutionize the way watches are designed and created, sparking a wave of anticipation and excitement.  

Young college student using the Apple Watch to actively track health during her workout.
Indiana University freshman Lily Trinh uses her Apple Watch to check her heart rate during an intense workout session. The Apple Watch is the ideal tool for monitoring fitness journeys and keeping track of health stats like average heart rate, number of steps taken, and calories burned.

The Apple Watch is not just a piece of technology. It’s the new technology to get people started on their fitness journey. Its advanced features are set to revolutionize the fitness industry and improve people’s health. Whether you’re tracking fitness goals, monitoring heart rate and calories, or customizing workout plans, the Apple Watch can help you. It’s not just for runners or weightlifters; it’s for anyone looking to take control of their health. Monitoring the heart rate allows athletes to know when to push through a workout to better themselves or when to leave off. The calorie counter can be catered towards specific people and their needs. For example, people trying to lose weight for their fitness journey can easily see how many calories they’re consuming in a day, or people with diabetes being able to see specific levels of concerning their health. Both can use this watch to benefit them. The watches fitness innovations allow for better experiences within the fitness community.

Licensed Therapist using his Apple Watch to keep organized and in contact with his patients.
Bloomington therapist Alex Hunt syncs his Apple Watch to his MacBook in order to contact clients during the workday. The Apple Watch’s communication features are perfect for any career, because it allows professionals to receive important call, text, reminders, etc., when their phone is not in reach.

Communication has come a long way in the last decade. Since the invention of the iPhone, users have been able to make long-distance phone calls and texts wherever they may be. Now, with the Apple Watch, communication is even more convenient. There’s no more fumbling for your phone, a quick glance at your wrist and you’re connected. The Apple Watch’s seamless integration with calls, texts, emails, and other apps empowers users to stay connected and productive, whether on a fitness journey or a career path. Having the watch will be a good situation for a child and parent because it will allow the child to be first introduced to technology without having an iPhone. The Apple Watch takes communication to a new level.

Customization allows users to create a watch that is unique to them. Customers can personalize their watch by choosing which band and watch face fits them best. These brands will help consumers not lose their watch or mistake it for someone else because of the uniqueness that it has to them. There will be different kinds of material bands that you can pick out when available. The bands are designed to be interchangeable, allowing users to switch up the color for special occasions or to be unique. The innovation of the Apple Watch will put the customers first.

Apple’s creation of a new product is nothing short of amazing and innovative. The iPad, iPhone, iPod, and Mac are the different inventions they have created. Each revolutionized their respective fields. Now, Apple Watch has the chance to do the same thing as its predecessor.

The Apple Watch represents the future of Apple’s innovation with future technology. Being able to blend customization, fitness, and communication are the most important traits that have been presented in the Apple Watch. With Apple pushing the boundaries of what is possible, this new project stands as an example of how Apple has revolutionized the world of technology. It has the ability to impact every category in the world and help people in the process. Apple’s commitment to excellence and its vision for the future will continue to carry them for generations to come.

CEO of Apple Tim Cook discusses some of the most key features of their newest product the Apple Watch, during its special unveiling event.  Cook discusses the precision and personal customization being the forefront of these features, with seamless and intimate communication and connection. 

CEO of Apple Tim Cook discusses how the fitness feature that comes with the Apple Watch not only motives people to be more actively but healthy too. Cook emphasizes regardless of if you are someone who wants to be a bit more active or an extreme athlete needing to track their health the Apple Watch is catered to help you.

###

Apple CEO Tim Cook Reveals Apple’s Newest Product the Apple Watch

FOR IMMEDIATE RELEASE

Media Contacts
Edward Lewis
Chloe LaVelle
Olivia Weiss

CUPERTINO, California (September 9, 2014)—Apple CEO Tim Cook announced the creation of the Apple Watch on Tuesday, September 9th, in Cupertino, California, where its digital crown’s abilities take the main stage.

Tim Cook’s confidence on stage is perceived positively by the audience as he receives applause through the announcement of the Apple Watch. Cook targets not only the functionality of the watch, but the sleek look it provides on a person’s wrist. Prior to Kevin Lynch’s introduction, Cook finished off by explaining how no detail was missed with this watch, there is fluid movement and access throughout the use of the watch. Vice President, Kevin Lynch, who is also wearing an Apple Watch like Tim Cook, is able to provide a detailed run-through of how the watch works. This announcement of the Apple Watch provides abundant information about its abilities and what makes this form of technology incredible.

The digital crown takes the prize for being the best functionality of the Apple watch. The crown is essential to the usage of the watch and movement. The digital crown includes infrared LEDs and photo dials. When you turn the dial of the digital crown, it zooms in and out of the screen, this way the screen is not blocked by the user’s fingers. The crown allows fluidity of getting in and out of apples, it enables precise adjustment, and pressing down on the crown returns you to the home screen.

An Apple Watch user scrolls through their texts using the digital crown.
Deshna Venkatachalam scrolls through her text messages on her Apple Watch using the digital crown. Apple created the digital crown to give the users of the Apple Watch a better overall experience than a touch screen.

The Apple Watch is said to be incredibly customizable, with it having the ability to reflect the user’s personal style. It has the ability to not only connect directly with the wearer but to other Apple Watch users as well. This happens from the communication aspect of the watch, with the digital touch aspect that provides an entirely new way to connect intimately with others. Kevin Lynch, the design chief, discusses different ways to interact. Examples of this can be, sending a quick sketch or sharing your own heartbeat. You can also get someone’s attention with a gentle tap, where he shows sending three taps to his friend, to go to lunch together.

The watch holds very personal technology, allowing users to add their style and taste to their watch. The watch faces can be customized just how the user would like. The appearance of the faces can be changed through different colors and functionality. One example of functionality, which Kevin Lynch explained to be his favorite, was the astronomy watch face. The astronomy watch face allows the user to look at the Earth, the phases of the moon, and even the entire solar system.

An Apple Watch user checks the time during her work shift.
Shannon checks the time on her Apple Watch using the extremely accurate time function during her shift at the Indiana Memorial Union. The time function on the Apple Watch is stated to be accurate by 50 milliseconds.

The display also has the ability to sense touch and force. Its navigation is fluid and allows very lightweight interaction from the user. There is access to a wide range of specific controls, one being built in Siri. The access to Siri allows access to whatever question you need answered with the simple touch of a button, like asking, what movies are playing near me? The user also has simple access to notifications, with a subtle buzz on the wrist and a simple raise of the wrist, the notification will come in. The notifications then come with quick replies, which are picked out for the best response, easy to tap on and send back. The display also provides the ability to see any collection of photos the user wants, like the favorites collection. Lastly, the display provides a fascinating interaction with directions. The watch provides feelings on the wrist that can tell the user which direction they need to go without having to look at the map.

Kevin Lynch finished his description of the watch, “We have been working with third-party developers to extend their apps onto the Apple Watch” he stated. He explains how connecting to other applications is what will take this app to the next level. The watch holds the app titled, “the watch kit,” which enables developers to create actionable notifications with those buttons.

Lynch provides many examples of this; American Airlines allows you can check into you’re flight with the touch of a button and Starwood Hotels lets you check into your hotel and unlock your hotel room with one wave from your watch.

Tim Cook finished off the announcement of the Apple Watch with his favorite feature, “Apple builds great products that enrich people’s lives, and arguably we can take that to a whole new level with the Apple Watch” he states. This leads to the health and fitness feature of the watch, which gives the user the ability to motivate people to be more active and healthy. There are two new applications to this, the fitness app, which monitors all fitness and activity, and the workout app, which allows you to set specific goals for specific workouts. The custom sensor can sense the user’s heart rate, and the tracker allows the user to see how far they have moved. These three aspects of movement are provided to push users to sit less and move more, along with delivering intelligent reminders to keep the user on track.

Apple is prepared to release the Apple Watch by early next year, 2015. The starting price of the watch is going to be $349. Apple is very confident in this product and believes that society is going to be very satisfied with it, “Apple watch is the most personal device Apple has ever created” Cook says. Apple believes that this watch is incredibly functional and also beautifully aesthetic, with the ability to empower its users.

Tim Cook introduces the Apple Watch by going through the top features. Cook explained the new digital crown and all of its capabilities.

###

Apple Rolls Out Newest Product: The Apple Watch

FOR IMMEDIATE RELASE

Media Contacts
Katie Williams
Luke Voss
Danny Durkin

CUPERTINO, California (Sept. 9, 2014) –

Apple unveils revolutionary Apple Watch, redefining wearable technology, in Cupertino, California. On September 9, 2014, Apple Inc. introduced the world to its first smartwatch, the Apple Watch, marking a bold triumphant step into the new wearable technology market for customers. Designed to integrate seamlessly with current and future iPhones, The Apple Watch delivers its wearer a combination of cutting-edge functionality with a sleek, customizable design, offering an entirely new way to connect, communicate, and stay healthy.

“The Apple Watch is the most personal device we’ve ever created,” said Tim Cook, Apple’s CEO, during the product’s unveiling at the Flint Center for the Performing Arts in Cupertino. “It’s not just with you; it’s on you. It empowers users with new ways to communicate and enhances their lives with fitness and health monitoring.”

Young man toggling with Apple Watch
With the Apple watch being a hot item nowadays, this student checks all the cool features the watch provides including incoming calls, text messages and much more.

Tim Cook stresses the personalization as well as The Apple Watches functionality for users, “It’s as much about personal technology as it is about style and taste.” The Apple Watch teeters the edge of being a fashion statement as well as an everyday tool for its wearers. The new Apple product is available in three distinct collections: The standard Apple Watch, Apple Watch Sport, and Apple Watch Edition. The device offers a variety of materials and bands to suit individual styles. Featuring a new retina display with ‘force touch’ technology, a digital crown for intuitive navigation, and haptic feedback for discreet notifications, Apple’s first smartwatch reimagines personal interaction for its users with state of the art technology.

A major innovation of the Apple Watch is its ability to track its users physical activity and health in real time with remarkable precision. The built-in heart rate sensor and accelerometer work together to encourage the wearer to be more active, while the Workout and Activity apps provide the wearer real-time insights and progress tracking. The Watch also integrates with Apple’s brand new health app on iOS 8, reinforcing Apple’s unwavering commitment to customer’s health and wellness.

Beyond fitness, the Apple Watch introduces a new form of communication through “Digital Touch”. Apple Watch users can send: sketches, taps, and even their heartbeat to other users in i-messages. The “Taptic Engine” delivers a gentle vibration for incoming i-messages, calls, and all other notifications ensuring users always stay well informed.

Woman checks Apple Watch sitting down
After a long day of work, the lady reviews the health app on her Apple watch as she checks all of the calories burned and the steps walked throughout the day.

In keeping with Apple’s history of innovation including: The iPhone, The iPad, and The Mac, The Apple Watch brings an entirely new level of convenience to its users with integration of Apple’s newest services. “Apple Pay” was introduced alongside the Watch at the Cupertino event. “Apple Pay” allows Apple users to make secure payments with the tap of their wrist, eliminating the need for personal credit and debit cards. Siri integration and customizable watch faces further personalize the experience for users, making the new Apple Watch an exciting and groundbreaking extension of Apple’s tech products.

Set to publicly launch in early 2015, the Apple Watch starts at $349 and requires an iPhone 5 or later to operate. As Apple continues to push technological limits for its customers, the Apple Watch marks the beginning of a new era not just for the company but for the world, one where the future is worn, not just held.

Steve Job discusses how the Apple Watch has a combination of features, from fitness to style. 

###

The Future of Wearable Tech

FOR IMMEDIATE RELEASE

Media Contacts:
Brynn Schwartzman, schwarb@iu.edu
Elise Sensabaugh, ejsensab@iu.edu
Elle Schuermann, elschuer@iu.edu

 

Release Date:

September 9, 2014

[CUPERTINO, CALIFORNIA] – Apple CEO, Tim Cook, announced the company’s new products, Apple Watch, iPhone 6 and iPhone 6 Plus at Apple’s Spring Forward event on Tuesday. 

Apple Watch is a digital age watch that comes equipped with multiple features made to make its users lives easier. Packed with new cutting-edge technology, Apple Watch comes in three distinct collections–Apple Watch, Apple Watch Sport and Apple Watch Edition. Provided with the watch will be a band that is available in two different wrist sizes–38 mm and 42 mm. Each collection is designed to be water resistant and can last up to eighteen hours of battery life. 

When purchasing this item included in the box will be a magnetic charging cable, USB power adaptors and quick start guide. Features on the product include a heart rate sensor, accelerometer, and gyroscope all along with one of the watches most notable features, its language support and diction variety that spans languages spoken across five continents. This makes Apple Watch one of the company’s most innovative advancements in Apple history. 

“Apple introduced the world to several technically-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.” 

Indiana University student, Mia Aboukhaled, checks her text messages after returning from class. Her Apple Watch creates an opportunity for efficient, real-time communication without searching for her busy phone.

Apple Watch is extremely customizable allowing its users to express a piece of their personality on their wrist. Apple Watch comes with 11 watch faces ranging from the traditional analog faces to the new faces like the dynamic Timelapse face; the Asonomy face with its realistic and real-time 3D model of the earth, sun, moon, and planets along with different colors and characters from iconic Disney movies across the ages such as original 1930’s Mickey Mouse. Once you slip past the face page, Apple Watch takes you to its own version of the iPhone home page that displays mini icons of all the applications included allowing quick and easy access to all its uses. Apple Watch can be personalized in appearance with the ability to add upcoming events, moon phases and even a health monitor when working out. 

Apple Watch takes advantage of its location on your wrist and allows you to not have to take your phone out of your bag. Smart Replies allows you to quickly start messages and continue where you left off on your iPhone, control your music or your Apple TV and get directions which along with Digital Touch allows for endless possibilities of interaction and engagement like; sending a sketch, an audio message through Walkie Talkie and even your own heart beat. These groundbreaking innovations are designed to help you build a more efficient life. 

Local middle school educator, Megan Morseth, gears up for her daily run after a long day at work. She loves her Apple Watch because it allows her to customize and track her evolving workout with a press of a button.

Apple Watch will be available in three different collections; Apple Watch, Apple Watch Sport and Apple Watch Edition. Apple Watch and Apple Watch Sport both have a starting price of $349 with the Apple Watch Sport ranging up to $399. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space gray or silver anodized aluminum case and Sport band. Apple Watch Edition, made with an 18-karat rose or yellow gold and a choice of straps exclusive to this collection, has a starting price of $10,000 and goes up to $17,000. Apple Watch straps include the Sport Band in black, blue, green, pink, and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. 

Apple CEO Tim Cook also announced the company’s new iPhone, the iPhone 6 and iPhone 6 Plus which can be paired with the new breakthrough Apple Watch. The two devices will be running on the latest version of the IOS 8 along with the iPhone 5, iPhone 5c and iPhone 5s; all phones that are also compatible with Apple Watch.

Apple CEO Tim Cook Announced the Apple Watch

FOR IMMEDIATE RELEASE.

Media Contacts
Madeline Gray
Graham DeWitte
Kaixin Chen

CUPERTINO, California (Sept. 9, 2014) — Apple CEO Tim Cook has unveiled Apple’s most personal device yet in the Apple Watch, with features designed to create a customizable, stylish, and powerful experience that hasn’t been possible before in any product on the market today.

“We have been working incredibly hard for a long time on an entirely new product,” Cook said. “We believe that this product will redefine what people expect from its category.”

The video displayed after Cook’s introduction showed off a sleek, modern design for the Apple Watch with easily customizable elements that will make for a unique, stylish experience for any user. Cook, wearing the watch himself, emphasized the importance of the functional user interface that will allow for an enjoyable and easy user experience. A standout feature regarding this is the digital crown, or the dial that doubles as a button on the side of the watch to allow for scrolling, zooming, returning to the homescreen, and other uses that are infinitely easier than if users were forced to tap and pinch to control the screen.

Jony Ive, the Senior Vice President of Design for Apple, then presented the features included in the Apple Watch to make it both fashionable and functional for all users, as well as Apple’s motivations for doing so.

“It’s driven Apple from the beginning, this compulsion to take incredibly powerful technology and make it accessible, relevant and ultimately personal,” Ive said.

Ive spoke on the impressive accuracy of the Apple Watch’s timekeeping abilities, staying with 50 milliseconds of true time at all times, as well as the range of watch faces that allow for a chic and personal time-telling experience. Beyond watch faces, the Apple Watch is uniquely modifiable through its 6 strap types that can be effortlessly swapped out at any time. With this range of straps, including the sport band, leather loop, leather modern buckle, simple leather classic buckle, stainless steel link bracelet, and milanese loop, all users can find a style that fits their personality and needs.

College TA does her work while wearing Apple Watch
Qin Li, a Teaching Assistant at Indiana University, does her work while wearing her Apple Watch. The Apple Watch has a multitude of customizable aspects such as the watch faces and straps, allowing users to show their style and flair through the product.

Beyond the straps and watch faces, the Apple Watch itself has a range of styles that can fit each user’s personal goals and priorities. The Apple Watch has three distinct collections, the first of which is the Apple Watch, made from a custom alloy of stainless steel. The Apple Sport collection is made to be 60% stronger than a normal alloy without being bulky or heavy. The Apple Watch Edition is made from 18-carat gold designed to be twice as strong as normal. The ability to mix-and-match as you please between the range of options available with the Apple Watch will allow all users to prioritize what they want and easily adapt their Watch to fit that.

After displaying the design of the Apple Watch, Vice President Kevin Lynch came up to demonstrate the innovative capabilities of the Watch. The Apple Watch’s watch faces can be customized on the watch itself to allow for important information to be displayed, as well as Glances allowing for users to swipe to get more relevant information throughout their day. The Apple Watch also is linked with the iPhone so as to notify the user through a tap on the wrist whenever a notification comes through, allowing for a private yet unmistakable reminder that users can then check by lifting their wrist watch to see. A feature that Lynch was particularly proud of was the Digital Touch feature, which allows users to send taps, drawings, or even their actual heartbeat to another user through the use of the combined Apple Watches. Finally, Lynch explained how Apple has given third-party developers the ability to expand the Apple Watch’s capabilities through WatchKit, which will allow companies to develop apps for the Watch beyond what is already available.

Cook then came back to present the health and fitness capabilities present within the Apple Watch, which comes with both a Fitness app to monitor all activity throughout the day and a Workout app to monitor specific workouts. The Watch has a plethora of features designed to track health, including an accelerometer for total body movement, sensors on the bottom of the Watch to track one’s heart rate, and a GPS to determine distance traveled. The Fitness app specifically tracks calories burned, amount of exercise, and the amount of times one has stood per hour throughout the day to measure health, and the Workout app can allow users to go for time, calories, or distance.

A young woman exercises while her Apple Watch tracks her fitness levels for the day.
Dian Zhong, a student at Indiana University, exercises in the gym while her Apple Watch tracks her fitness levels. The Apple Watch has a plethora of features designed to track and improve the user’s overall health, including a Fitness app to track overall activity for a day and a Workout app to track specific, focused exercise sessions.

“We think it’s gonna help a lot of people live a better day and a healthier life,” Cook said.

The Apple Watch is set to be released in early 2015 and will be priced starting at $349. It will be compatible with the iPhone 5, 5s, 5c, 6, and 6 Plus and is charged through inductive charging using a magnet that will also be sold through Apple.

Tim Cook speaks on the Apple Watch’s purpose as a personal, accurate timekeeping device. The Apple Watch’s main purpose is to keep time, but additional applications allow it to also serve as a fitness tracker and communication device, among other things.

Tim Cook explains the purpose of the digital crown on the Apple Watch. The Apple Watch was designed to allow for users to interact with the watch without blocking their view of the screen.

###