Public Relations Story

Public Relations Story

Apple CEO Tim Cook Announced the Apple Watch

FOR IMMEDIATE RELEASE.

Media Contacts
Madeline Gray
Graham DeWitte
Kaixin Chen

CUPERTINO, California (Sept. 9, 2014) — Apple CEO Tim Cook has unveiled Apple’s most personal device yet in the Apple Watch, with features designed to create a customizable, stylish, and powerful experience that hasn’t been possible before in any product on the market today.

“We have been working incredibly hard for a long time on an entirely new product,” Cook said. “We believe that this product will redefine what people expect from its category.”

The video displayed after Cook’s introduction showed off a sleek, modern design for the Apple Watch with easily customizable elements that will make for a unique, stylish experience for any user. Cook, wearing the watch himself, emphasized the importance of the functional user interface that will allow for an enjoyable and easy user experience. A standout feature regarding this is the digital crown, or the dial that doubles as a button on the side of the watch to allow for scrolling, zooming, returning to the homescreen, and other uses that are infinitely easier than if users were forced to tap and pinch to control the screen.

Jony Ive, the Senior Vice President of Design for Apple, then presented the features included in the Apple Watch to make it both fashionable and functional for all users, as well as Apple’s motivations for doing so.

“It’s driven Apple from the beginning, this compulsion to take incredibly powerful technology and make it accessible, relevant and ultimately personal,” Ive said.

Ive spoke on the impressive accuracy of the Apple Watch’s timekeeping abilities, staying with 50 milliseconds of true time at all times, as well as the range of watch faces that allow for a chic and personal time-telling experience. Beyond watch faces, the Apple Watch is uniquely modifiable through its 6 strap types that can be effortlessly swapped out at any time. With this range of straps, including the sport band, leather loop, leather modern buckle, simple leather classic buckle, stainless steel link bracelet, and milanese loop, all users can find a style that fits their personality and needs.

College TA does her work while wearing Apple Watch
Qin Li, a Teaching Assistant at Indiana University, does her work while wearing her Apple Watch. The Apple Watch has a multitude of customizable aspects such as the watch faces and straps, allowing users to show their style and flair through the product.

Beyond the straps and watch faces, the Apple Watch itself has a range of styles that can fit each user’s personal goals and priorities. The Apple Watch has three distinct collections, the first of which is the Apple Watch, made from a custom alloy of stainless steel. The Apple Sport collection is made to be 60% stronger than a normal alloy without being bulky or heavy. The Apple Watch Edition is made from 18-carat gold designed to be twice as strong as normal. The ability to mix-and-match as you please between the range of options available with the Apple Watch will allow all users to prioritize what they want and easily adapt their Watch to fit that.

After displaying the design of the Apple Watch, Vice President Kevin Lynch came up to demonstrate the innovative capabilities of the Watch. The Apple Watch’s watch faces can be customized on the watch itself to allow for important information to be displayed, as well as Glances allowing for users to swipe to get more relevant information throughout their day. The Apple Watch also is linked with the iPhone so as to notify the user through a tap on the wrist whenever a notification comes through, allowing for a private yet unmistakable reminder that users can then check by lifting their wrist watch to see. A feature that Lynch was particularly proud of was the Digital Touch feature, which allows users to send taps, drawings, or even their actual heartbeat to another user through the use of the combined Apple Watches. Finally, Lynch explained how Apple has given third-party developers the ability to expand the Apple Watch’s capabilities through WatchKit, which will allow companies to develop apps for the Watch beyond what is already available.

Cook then came back to present the health and fitness capabilities present within the Apple Watch, which comes with both a Fitness app to monitor all activity throughout the day and a Workout app to monitor specific workouts. The Watch has a plethora of features designed to track health, including an accelerometer for total body movement, sensors on the bottom of the Watch to track one’s heart rate, and a GPS to determine distance traveled. The Fitness app specifically tracks calories burned, amount of exercise, and the amount of times one has stood per hour throughout the day to measure health, and the Workout app can allow users to go for time, calories, or distance.

A young woman exercises while her Apple Watch tracks her fitness levels for the day.
Dian Zhong, a student at Indiana University, exercises in the gym while her Apple Watch tracks her fitness levels. The Apple Watch has a plethora of features designed to track and improve the user’s overall health, including a Fitness app to track overall activity for a day and a Workout app to track specific, focused exercise sessions.

“We think it’s gonna help a lot of people live a better day and a healthier life,” Cook said.

The Apple Watch is set to be released in early 2015 and will be priced starting at $349. It will be compatible with the iPhone 5, 5s, 5c, 6, and 6 Plus and is charged through inductive charging using a magnet that will also be sold through Apple.

Tim Cook speaks on the Apple Watch’s purpose as a personal, accurate timekeeping device. The Apple Watch’s main purpose is to keep time, but additional applications allow it to also serve as a fitness tracker and communication device, among other things.

Tim Cook explains the purpose of the digital crown on the Apple Watch. The Apple Watch was designed to allow for users to interact with the watch without blocking their view of the screen.

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Public Relations Story

Tim Cook Reveals the Future of the Apple Ecosystem

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Tim Cook Reveals the Future of the Apple Ecosystem

Media Contacts
Annelisse Bruder
Cecilia Lomax
Dayana Alonso

Cupertino, California (Sept. 9, 2014) – Apple CEO Tim Cook unveiled their newest venture, the Apple Watch. The Apple Watch, Apple’s newest product with its most personalized technology, combines the communication aspects of an iPhone with the directional and time-telling aspects of a traditional watch. 

One feature that makes the Apple Watch stand out from other watches is its communicative abilities. Users can make and answer phone calls or send and receive text messages, without even having to carry their iPhones on them. Users can dictate their messages the same way they would on an iPhone with the Smart Replies feature. This provides convenience like never before. 

Users can send unique messages from their Apple Watches, including their own heartbeat. They can also send voice memos through the Walkie Talkie features. They can even use the Digital Touch feature to send drawings to friends. They can customize their watch, so that their friends’ contacts are just one touch or click away, as they will be the first ones to pop up. This provides a unique experience separate from other Apple products.

College student studying at Franklin Hall. She is chatting with her friends through her Apple Watch.

The Apple Watch features a Digital Crown, a dial on the side of the watch to help users navigate their commands. It is comparable to the home button of an iPhone, and it is also a way for users to access the beloved Siri, Apple’s digital assistant. The Apple Watch is available in two different sizes, one that is 38mm and one that is 42mm.

“We thought not only of the function,” CEO Tim Cook said, “but also of the way it looked.” The Apple Watch has many different looks to appease many different audiences. There are many different watch bands, including the Sport Band, the Leather Loop, the Modern Buckle, the Link Bracelet, the Milanese Loop, and the Classic Buckle. Apple understands that this watch can be used in many different settings, and only offering one set watch band would not elevate the Apple Watch to its highest quality.

The Apple Watch also comes with 11 unique and different faces. From the classic analog clock face, to new and innovative faces, Apple has every user covered. The appearance of the Apple Watch faces are customizable, and can be personalized to a user’s individual liking. They can include a person’s activity statistics, their upcoming events of the day, the weather in their location, or even the current moon phases.

“Apple Watch, of course, is made to be worn,” said CEO Tim Cook, “and it can be worn all day, for any occasion.” Apple understands that many of its loyal customers have busy lives and are on-the-go, which is why Apple Watch has an Activity app to help with health tracking. The Activity app uses a built-in heart rate sensor, along with an accelerometer, to track activity. It is even able to measure calories burned. There is also a Workout app to help users achieve goals, and a Fitness app to track activity history and patterns.

A UPS worker delivering packages. He is using his Apple Watch for directions.

Like Tim Cook said, the Apple Watch can really be used for any occasion, and that does not just mean for time telling, communicating, fitness, or directions. The Apple Watch accesses Apple Pay, helping users pay for groceries or new shoes with just the tap of a wrist. It also accesses tickets and boarding passes, so no need for users to worry about losing the important documents when going to the airport or a sporting event. When watching their Apple TV, users can turn the volume up or down and pause or play a program without even getting their remote out, as the Apple Watch also has a connected remote feature.

The Apple Watch will be available for users to buy in 2015. It will be updated to the newest iOS. Prices will begin at $349 USD.

Tim Cook discusses the features of the new Apple Watch.

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Public Relations Story

Apple CEO Tim Cook Announced Newest Device Live This Week

FOR IMMEDIATE RELEASE

Media Contacts
Janiya Beason
John Doyle
Justin Hecimovich

This past week, Apple CEO, Tim Cook announced a brand-new device, the Apple watch. It was presented to a live audience during an event held at the Flint Center at De Anza College in Cupertino, California.
Apple’s latest creation is the Apple Watch, and after this report, we’re convinced this product will take the world by storm. We know Apple for their endless creativity, and innovation, as well as their consistent ways of upgrading their products. Apple is known for many different devices that have already shaken the culture. Dating back to as early as the Macintosh computer, the iMac and the iMac mini, or even as recent as the iPod, iPod touch, and the iPhone itself. This new Apple watch would just add to the already long list of revolutionary inventions Apple has produced.

Music enthusiast, Zach Elecesser, uses Apple Watch to help tune his guitar. Elecesser’s watch gets daily use as he records, creates and experiments with his musical talent in his Indianapolis home.

Now, to discuss some of the basic things the watch has to offer, starting with the simple aesthetics, the watch already has multiple different designs, as well as different colors for the bands. To get in deeper detail, the bands are made from a strong, durable, and sweat-resistant, high-performance elastic, designed with a soft quality leather for ultimate comfort. There are six different kinds of straps along with a mechanism that makes them extremely easy to change or switch out. To add on, they’re offering Apple watch designs made from gold, silver, and stainless steel. There are also completely different branches to the apple watch itself, we have the “classic” Apple watches, the “sport”, and the “edition” models. The possibilities, much like the options, are endless. It’s all up to you to decide what you’re looking for, and what you feel fits you the best. “Apple watch is the most personal device we’ve ever created, we set out to make the best watch in the world.” CEO of Apple, Tim Cook stated himself during the announcement. If that’s not proof enough of Apple’s dedication to creation, we don’t know what is.
That’s what’s so great about Apple, they understand their audience and they make sure to have a fit for everyone. Which is also why these watches come in different sizes, because Apple understands that one size does not fit all. Made for inclusivity, these watches come in smaller and larger sizes.

Middle-school teacher, Kevin Doyle, uses Apple Watch to plan his week’s schedule. Doyle uses the Apple Watch’s calendar to ensure an orderly schedule in Indianapolis.

As for the features the watch offers, the list is almost never ending. Apple knew they needed to come up with new innovations for a product this small in size, and they did not disappoint. Of course, to own an Apple watch you need to already own an iPhone because they are connected. With this you’d have access to all of the same apps a basic iPhone offers but, on your watch, as well. To list some of the apps as an example, you would have access to the camera app, photos, messages, clock, calendar, and it can even track your health and heart rate. For health or exercise purposes specifically, it can establish goals based on the tracking of your health progress; while helping you create and keep a healthy routine. “… maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you’re a very serious athlete, Apple watch helps you live a better day.” CEO of Apple, Tim Cook stated during the event. That’s just a further example of how you can personalize this watch to fit you.
Kevin Lynch, vice president of Apple also spoke at this event and gave a live demonstration of the Apple watch. He used the watch live in front of the audience and showed how it can control music, and volume, it has quick automated responses, and he even showed how this watch has access to maps, and has the ability to guide you places and tell you where to turn using vibrations so you don’t even have to look down and check the watch. It also offers new forms of communication through digital touch. This watch can only be described as a groundbreaking invention with all kinds of fresh and different ways to live your day-to-day life.
Overall, to sum it up, Apple has done it again. There’s a new cutting-edge product that Apple’s team believes will change and impact people’s lives for the better, and we are all very excited to see where the Apple watch will take us in the future. It’s set to be coming soon in early 2015, so be on the lookout for Apple’s newest and most imaginative device yet. “Apple builds great products that enrich people’s lives, and arguably we can take that to a whole new level with Apple watch.”

 Tim Cook introduces the new digital crown navigation feature coming with the Apple Watch. Along with that, the two health applications that are designed specifically for the Apple Watch to track a user’s health in their daily routine. 

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Public Relations Story, Uncategorized

Apple Watch:Not Just a Watch

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Apple Watch: Not Just a Watch

Media Contacts:
Jennifer Liu
Jenna Nolot
Ava Thompson

 

On September 9, 2014, Apple’s CEO Tim Cook unveiled the first Apple smartwatch at Apple’s event in Cupertino, California. More than just a timekeeper, the Apple Watch transforms how users manage their daily lives by integrating time management, health tracking, and smart connectivity into one device.

“We have been working incredibly hard for a long time on an entirely new product,” Apple CEO Tim Cook said during the keynote. “We believe this product will redefine what people expect from its category.”

Olivia Allen using her apple watch for work
Olivia Allen, 29, property manager at The Dillon, stays on top of tenant requests while managing her busy schedule. Her Apple Watch’s real-time notifications and calendar reminders help her stay organized and efficiently handle daily tasks.

The Apple Watch features a sleek, modern design and is available in three versions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each version is made with different materials and bands to suit a variety of users. As CEO Tim Cook said, the device has a Retina display and supports Force Touch technology, which distinguishes between light and heavy presses, allowing for a smarter interaction experience. The Digital Crown is an innovative interaction method on the Apple Watch, that supports scrolling, zooming and returning to the home screen, preventing the user’s fingers from blocking the screen and improving the smoothness of the operation.

Tim Cook also mentioned the Apple Watch’s ability to keep users connected in a more convenient way. Users can receive and respond to phone calls, text messages, and emails directly from the watch. Siri, Apple’s voice assistant, is integrated into the device, allowing for hands-free commands. The “Glances” feature provides quick access to essential information like schedules, weather, maps, and navigation with a simple raise of the wrist, reducing the need to check a phone frequently.

College student enjoys her apple watch
Ava Kaiser, 19, an IU student, focuses on her workout while training at the gym. The Apple Watch tracks her heart rate, monitors calories burned, and keeps her motivated with personalized fitness goals, helping her balance academics and an active lifestyle.

The Apple Watch also introduces a new way to create human connections. The “Digital Touch” feature allows users to send hand-drawn sketches, taps, and even share their heartbeat through haptic feedback. This interactive function enhances personal communication and provides a more intimate way for users to engage with one another.

Apple Watch also comes with powerful health and fitness features, including a built-in accelerometer, heart rate sensor, and GPS, so you can record your steps, heart rate, exercise track, and more activities. Apple Watch can visually display the client’s exercise status. For example, the Apple Watch reminds people to stand up after sitting for a long time, move around, take deep breaths, etc. The Fitness App tracks the user’s daily exercise and the Workout App provides personalized data monitoring for different exercise modes (e.g., running, biking, etc.) to help the user develop a more scientific fitness plan.

In the field of payment, Apple Watch also brings disruptive changes. Apple Watch has built-in NFC chips, Apple Watch can be directly connected to Apple Pay, users only need to raise their wrists close to the payment system to complete the payment. Apple Watch changed the traditional payment methods. They let the transaction become more secure, fast, and convenient.

The launch of the Apple Watch coincides with the introduction of the new iPhone 6 which features larger screens, and improved performance. That’s the first time that the iPhone supports Apple Pay. iPhone’s deep connectivity with the Apple Watch allows users to switch between multiple devices. It’s more efficient for users.

Apple Watch is expected to be available in early 2015, with a starting price of $349, and is compatible with iPhone 5 to iPhone 6. The watch uses inductive magnetic charging, which makes the charging process simple and efficient.

In short, the Apple Watch is more than just a smartwatch, it represents the perfect fusion of technology, fashion, and personalized experience. It not only changes the way of time management but also brings people closer together and helps them develop a healthy lifestyle.

Apple continues to push innovation forward, shaping the future of wearable technology. As it evolves, the Apple Watch remains at the forefront, offering a perfect balance of style, function, and advanced features that enhance everyday life

Tim Cook introduces a video showcasing the Apple Watch, offering a first look at its design and features. The video shows how the device opens a new chapter for Apple, redefining wearable technology.

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Public Relations Story, Uncategorized

Apple Watch Launch

FOR IMMEDIATE RELEASE

Apple Watch Launch

Media Contacts
Dian Zhong
Ava Lavigna
Hayden Pope

Cupertino, California, U.S.A.(September 9, 2014)-Apple officially unveiled the Apple Watch, a smart device worn on the wrist, at a launch event at the Flint Center in Cupertino, California, U.S.A. on September 9, 2014. This is a brand new product that combines technology and fashion with a sense of interaction and experience between the product and the user, and this has made a huge breakthrough in product innovation, especially for Apple as a company. 

At the conference, Apple CEO Tim Cook presented that the Apple Watch will be a highly personalized product of Apple, which can track the user’s health status, communication, and other functions, providing users with an unprecedented convenient experience. No one had ever seen this type of product before!

Student wears Apple watch at breakfast
An Indiana University student toggles through his Apple watch while enjoying his breakfast. His watch enables him to check his calendar, his messages, his health, the weather and much more right from his wrist!

Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in.

iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before.

Employee wears Apple Watch at Work
An employee at the Sugar and Spice cafe, located inside the Indiana Memorial Union, wears an Apple Watch while working the early morning shift. As she works, her Apple Watch monitors her health metrics and keeps her in touch with the world!

This product has a design sense of appearance and the new Digital Crown, realizing the breakthrough of human-technology interaction experience. In addition, Apple Watch can not only check the time, receive notifications, track health data, Apple Pay, but also connect to a cell phone, providing users with a more convenient and faster experience.

Apple Watch is available in different versions for different target user groups, which are mainly divided into three different series:

– Apple Watch: This has a delicate stainless steel case and a sapphire glass screen, the classic design is suitable for business people.

– Apple Watch Sport: This includes a lighter aluminum alloy with a durable Ion-X glass screen for those who love sports.

– Apple Watch Edition: The 18-karat gold case and top-of-the-line craftsmanship provide a premium experience for high-end consumers.

Apple Watch comes with a wide range of interchangeable bands, from sporty rubber bands to classic leather bands, to meet most users’ individual needs and personalize the look of the watch.

Apple Watch features a 24/7 health monitoring system that tracks and records user health data in real-time. For example, the Apple Watch will automatically detect heart rate data every 10 minutes through optical sensors; the program algorithm recognizes the user’s walking, running, cycling, fitness, and other exercise modes and switches the calorie counting model according to different exercise modes to provide users with more accurate calorie consumption data; and the sedentary reminder function reminds the user to stand up using slight vibration of the watch. Apple Watch’s unique “Activity Circle” can also visualize the goals set by the user, encouraging the user to maintain good health and cultivate exercise habits. In addition, the Apple Watch features personalized fitness. It provides suggestions based on the user’s exercise habits, visualizes the user’s fitness goals, and encourages the user to develop good exercise habits.

Apple Watch features a new operating system, which will give users a new experience, and a Retina display with Force Touch technology that recognizes the difference between a tap and a press, providing a more accurate interaction experience. In addition, the Taptic Engine vibrates slightly to notify users of new messages, providing a more natural interaction experience.

Apple Watch connects to the iPhone via Bluetooth and Wi-Fi, allowing users to easily answer calls, read text messages, and check emails, and users can also operate via Siri voice assistant. The unique Glance feature allows users to quickly browse weather, calendar, news, and stock market updates with a single swipe to get the information they want. On top of that, Apple’s industry analysts point out that the Apple Watch will expand the audience for the item by differentiating the product. This layered design can also help Apple more quickly complete the watch brand intelligent transformation.

Apple officially revealed that the first batch of Apple Watch products will be carried out in 20 key cities around the world for experience activities. As the date of Apple Watch’s full launch approaches, this new concept product may redefine the way people interact with smart devices, provide more convenient services for people’s lives, and offer more new possibilities for the future development of technology.

Apple Watch Introduction_1

Kevin Lynch explores the new possibilities of the brand new Apple Watch. The Apple Watch comes with multiple unique and creative innovations for the user. 

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Public Relations Story, Uncategorized

Apple CEO Tim Cook Unveils Company’s New Product: The Apple Watch

For Immediate Release 

Media Contacts

Chiara Brewer

Jordyn Cicero

Carolyn Saban

Apple CEO Tim Cook Unveils Company’s New Product: The Apple Watch

CUPERTINO, California. (September 9, 2014) – Tim Cook, CEO of Apple, revealed Apple’s new product the Apple Watch to a large crowd in Cupertino, CA on Tuesday, Sept 9, 2014. 

On the morning of the launch event for the iPhone 6, there was one more exciting product to share with the audience. Cook proudly described the Apple Watch as the most personal device Apple has ever created. The watch is synched with the universal time standard, customizable to personal style and taste, a new way to connect with others from your wrist, works seamlessly with the iPhone, and acts as a health and fitness device. Before moving into a detailed description of the Apple Watch and its many uses, a short video was shown, highlighting its various components up close and showcasing the different band colors. The crowd cheered with excitement at the innovation.

An important part of the design process for the company was ensuring the smooth transition to a breakthrough user interface. Cook emphasized that the watch is not just a smaller scale version of the iPhone, as the display would be too small to be used effectively. One of its key innovations is the Digital Crown, a navigation tool that allows users to zoom in, scroll, and return to the home screen without obstructing the display. The watch also includes technology that senses both touch and force, enabling different commands based on the app being used. 

As for aesthetic and style choices, there are three distinct collections and six different watch band choices. Apple designer Jony Ive narrated the watch’s design story, highlighting the thoughtful craftsmanship and smooth transition to a wearable interface. The watch is available in three distinct collections: Apple Watch, crafted from a custom alloy of stainless steel; Apple Watch Sport, featuring a lightweight aluminum case and strengthened ion-exchange cover glass; and Apple Watch Edition, made from luxurious 18-karat gold that is twice as hard as standard gold. The first of the six interchangeable bands for the watch is the Sport Band which is durable, sweat-resistant elastomer offered in a range of bold colors. Second is the Leather Loop which is soft quilted leather with concealed magnets for a comfortable fit. Next is the Handcrafted Leather Modern Buckle band which closes with a solid metal clasp and wraps symmetrically around the wrist. Fourth is the Simple Leather Classic Buckle band which is inspired by traditional watches. Next is the Stainless Steel Link Bracelet which is a sleek, adjustable bracelet with a secure clasp. Finally is the Milanese Loop which is made of a flexible stainless steel mesh, has a magnetic closure, and is infinitely adjustable.

New Digital Touch feature allows users to communicate through sketches, gentle taps, or even the sensation of a heartbeat sent directly to their wrist. Smart replies, dictation, and emoji responses make messaging quicker. The device also introduces Glances, a feature that allows users to swipe through essential information such as upcoming calendar events, weather updates, etc. Notifications are felt as a gentle tap on the wrist.

A major new aspect with the watch is the Fitness App. It encourages users to sit less, move more, and get exercise through three activity rings. The Move Ring tracks calories burned and motivates users to stay active. This ring closes when you’ve hit your personal goal. The Exercise Ring measures physical activity and tracks progress toward the recommended 30 minutes of daily exercise. Finally, the Stand Ring reminds users to stand and move throughout the day to reduce sedentary time. The default goal is to stand for at least one minute in 12 different hours during the day. The Workout App provides real-time stats for activities like cycling, running, and walking. Users can set specific goals based on duration, calories burned, or distance traveled, with detailed summaries available post-workout. The Apple Watch syncs with the Health App on the iPhone, delivering personalized insights and fitness reminders to keep users on track.

When looking to the future, Kevin Lynch, Apple Vice President, described the opportunity for usage of third-party apps on the watch. He talked about the application “Watchkit” which is a way for these apps to become user friendly. Third-party apps would be able to send notifications, provide travel updates, and even offer unique functionalities like airline check-ins with a simple tap. This capability will open the door for endless possibilities in wearable technology. The watch will retail starting at $349 and become available for pre-sale purchase on April 10, 2015.

“New innovative intimate way to communicate directly from your wrist,” Cook said in closing. “And it’s a comprehensive health and fitness device, and it is so much more that we don’t have time to cover this morning.”

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Abby, manager of station 11, checks her apple watch hoping for 5 o’clock. Using notification reminders on her apple watch helps her ensure she gets all her tasks done during the day! 

College student Marissa checks her apple watch while she prepares dinner. Her apple watch helps her stay organized during her busy day so she can focus on her self care at night.

Public Relations Story

Apple, the Last Watch You Will Ever Need

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Media Contacts

Olivia Glasgow
Sam Bowlby
Wilson Godfrey

CUPERTINO, California (Sept. 9, 2014) – The Apple Watch is the first ever phone on your wrist. CEO of Apple, Tim Cook, introduced their new product on Thursday at De Anza College. “It is something functional, yet incredibly beautiful, it empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created,” Cook said. The device has several features that have never been seen before, such as a highly customizable interface, advanced fitness tracking, and an exceptionally durable design that is sure to last several years. Cook presented the many features of the Apple Watch to thunderous applause as many were excited to see Apple’s new product.

Apple describes the Apple Watch as one of the most personalized products to date. The clock, for example, has many different faces that can be customized and switched between. You can have a jellyfish swimming across your screen or see the solar system and their exact positions in real-time with the Astronomy face. Along with the time, there is other simple yet essential information, such as the weather, moon phases, and temperature, that can be customized as well.

The most revolutionary design feature of the Apple Watch is the Digital Crown. Not only does it keep the screen visible and clean, but it also makes zooming in and out, as well as precise adjustments, easy and clean. It also acts as the home button. Because of this, communication is easier than ever before. Quick board analyzes messages and provides fast messages you might want to send back. With Digital Touch, you can send personalized messages to another person, even your own heartbeat.

First Environmental Swimming
Professional Triathlete Caleb Royster uses the new Apple Watch to track his lap times. This displays one of the many functionalities of the Watch.

Apple Watch comes with several unique features that separate it from other products. The Watch provides haptic feedback, meaning you will be notified of anything on your watch via vibrations. It can also sense force, meaning it can differentiate between a tap and a press. A simple lift of the wrist and the watch can sense that you need to look at it, and just a swipe is all that is needed to navigate around the interface. It is also synchronized with the global time standard and accurate within a plus or minus 50-millisecond range.

“We think it’s going to help a lot of people live a better day and a healthier life,” Director of Health and Fitness Jay Blahnik talks about the Apple Watch’s new health-based apps, Fitness and Workout. Fitness provides three rings that you can complete and earn personal awards. The move ring tracks the calories burnt, the exercise ring tracks the amount of brisk activity, and the stand ring tells you when you should get up and move around. The Workout app can help keep track of specific exercises and more precise details, such as how far, fast, and long you have been doing an exercise.  Other health-based features of the Apple Watch include an accelerometer to measure total body movement, a sensor that tracks heart rate, and the watch uses GPS and Wi-Fi from your phone to record how far you have moved.

Apple Watch is made to be durable and comfortable for the user. With a flexible retina display laminated to a single crystal of sapphire, the watch is guaranteed to last through the harshest of summers to the coldest of winters. It also comes with 6 different band types that fit anyone’s liking.

Environmental photo basketball
Student at Indiana University, Issac Bright, tracks his calories and steps while playing basketball. The Apple Watch is where performance meets technology.

Upon release, there will be three different watch collections: the Apple Watch, the Sports Watch, and the Edition Watch, each in sizes of 38mm (about 1.5 in) and 42mm (about 1.65 in). The Apple Watch is a polished case made from a custom alloy of stainless steel, the Sports Watch is a light and durable ion-exchange cover glass, and the Edition Watch is made of 18-karat gold.

Apple was proud and excited to release its revolutionary project to the world in early 2015, with over 200 million people able to access it. It will be sold for $349, and will be compatible with the iPhone 6, the iPhone 6 Plus, the iPhone 5, the iPhone 5c, and the iPhone 5s.

CEO of Apple, Tim Cook, builds suspense as he reveals Apple’s new digital watch. Vice president of technology at Apple Inc., Kevin Lynch, gives a demo of the Apple Watch, displaying its functionality. 

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Public Relations Story

A NEW WORLD OF TIME: APPLE TAKES A LEAP IN SMARTWATCH INNOVATION TECHNOLOGY

FOR IMMEDIATE PRESS RELEASE

Media Contacts
Regan Stookey
Taylor Gibson
Haoran Zhu

CUPERTINO, California. (Sept. 9,2014)- During the morning of September 9th widely known Apple CEO Tim Cook left listeners in the Flint Center for the Performing Arts hanging on the edge of their seats as he hinted at the New Innovation. As listeners gasped, Tim Cook eagerly displayed a highly insightful showcase which revealed to the listeners the reasoning of Tims excitement- The Apple Watch.

To break into the specs of the Apple Watch Cook shares with his listeners the in-depth thinking that went into creating a smartwatch that would not only be technologically advanced but also cover the need for navigating technology with ease as well as in style. He reveals that with each product that Apple has created a breakthrough in user interface was needed. We were then introduced to the new technology of the “digital crown”. Cooke explained that the new Apple watch will include “Infrared LEDs and photodiodes that translate rotary movement into digital data”. However, one does not need to understand the full meaning of that-in simple terms Apple reveals when you turn the digital crown it allows for you to do simple things like zooming in and out as well as scrolling through text all while avoiding blocking the screen with your fingertips. On top of this with a yet again simple click of the digital crown you are navigated right back to your home screen. Following this reveal Cook queued in a fellow designer to give an insight to how Apple has yet again improved not only the physical technology but also its digital technology.

This student uses Apple Watch to stay organized, set study timers, and achieve their study goals one notification at a time.

 

 

 

 

Johnny Ive, a Senior Design VP at Apple, takes us through yet another showcase of the Apple Watch which allowed the viewers to get a physical insight to the new innovation. Ive begins by stating “Were introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire desire”.  Through the usage of Smart reply dictation the Apple watch allows for you to swiftly respond to text messages on the go as well as glances allow for you to productively swipe through information. However, it does not stop there through digital touch users are now able to connect through creative interactions-perhaps you would like to send your friend a quick sketch or step further into personal effects and send your own heartbeat. Each of these features are easily accessible through the Apple Watch offering personable experiences that most smartwatches and technology avoid all through a flexible retina display on a single crystal of sapphire. While the watch may be small enough to fit onto your wrist Ive explained that it is practically an “entire computer system onto a single chip” covered by a zirconia back with four sapphire lenses with infrared visible light LEDs and photo sensors. These lenses allow for Apple to then break into the health sector of this Smartwatch starting with pulse rate. An in-depth profile of the user’s daily activity can be created through the usage of the gyroscope providing fitness goals and milestones. To personalize it even further Apple provides a broad range of watch faces as well as their capability beyond the interface-six different interchangeable straps.

The masseuse tracks appointment times in real time on her Apple Watch, ensuring every guest gets a relaxing moment while she manages her busy schedule.

Vice president Kevin Lynch provides a Live demo of the Apple Watch further introducing glances. Glances allows for you to choose information to be displayed to you at a quick swipe of the watch from things such as built in apps and 3rd party apps arranged to your liking. While swiftly going through messages Apple has also created a quick board allowing for even swiffer responses to texts through analysis providing responses that are personable to you as well as your conversation. As we all know and love Siri that has been in the Apple product known as the iPhone she is also available in the Apple Watch allowing you to ask her any and every question that comes to mind. Lynch concludes with the feature of the Watchkit a integrated experience that allows for developers to create in depth notifications from 3rd party apps as well as creative glances.

As if the Apple Watch seemed to already have it all, Cooke enlightens us with one last feature-Health and fitness. Through collaboration with Jay Blahnik the Director of Fitness, Health Technologies an important new era to Apple was created providing aid to all goals and fitness levels with two new applications. The fitness app monitors daily activity and movement extending into the workout app allowing for more specified goals in things such as running or even cycling for the more active users. An accelerometer is used to measure your total body movement as well as a sensor that measures intensity through your heart rate. Complete with GPS and navigation systems to track distance while providing direction.

The Apple watch is undoubtedly a large innovative leap into the capabilities of the smart watch. Through a sleek flexible retina display Apple provides it all with top-of-the-line technology adding personable features providing style and inclusivity. Redefining the simplicity of a watch one feature at a time.

 

Tim Cook and Kevin Lynch educating viewers on Apples latest updates and models. These new features will allow for users to explore all new technologies.

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Public Relations Story

Apple Announces ‘New’ Apple Watch

FOR IMMEDIATE RELEASE

Apple Announces ‘New’ Apple Watch

Media Contacts
Brady Owen
Lauren Wainwright
Jordan Shane

CUPERTINO, California (Sept. 9, 2024) – Apple Inc. CEO Tim Cook revealed the new Apple Watch, the first wearable device in its catalogue, with a sleek design for personalization features.

 Groundbreaking and innovative, the reveal at the Flint Center left the audience in awe with the new standard set for personalization, health tracking, and seamless connectivity all from the wrist. Following the reveal of the iPhone 6 and representing the company’s first entry into wearable technology, As the lights dimmed in the Flint Center for the Performing Arts, an air of anticipation filled the room. The crowd, composed of journalists, tech enthusiasts, and Apple loyalists, murmured with excitement as the massive screen on stage flickered to life. Moments later, Apple CEO Tim Cook walked onto the stage, smiling as he prepared to introduce Apple’s next groundbreaking innovation. 

Apple Watch is available currently in three different collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each designed to adapt to different lifestyles, the watches come with a retina display built for its Force Touch and Digital Crown features. Aesthetics and functionality are synchronized for the best possible creation.

Teacher uses watch in class to keep track of time
A math professor at IU admires her Apple Watch for its sleek design and comfortable fit. She uses her watch in class everyday to keep track of time, and class discussions.


Apple Watch has four different pillars of its product. The Sport Band, The Leather Loop, and the Handcrafted Leather Modern Buckle, and the Stainless Steel Link bracelet. “We thought not only of the function,” said Tim Cook, Apple’s CEO. “but the way it looked.”

“With a design that connects with the wearer at an intimate level. The Sport Band is made from a tough, durable, sweat- and chemical-resistant high-performance elastomer. The Leather Loop comes in a soft quilted leather that conceals magnets for fastening and adjustment. The supple, handcrafted Leather Modern Buckle closes with a solid metal clasp. And the Stainless Steel Link Bracelet has a slim deployment clasp that is contained within a 2.6mm band.”

Fitness Tracking is taken to a new frontier with the applications that the Apple Watch incentivizes. Experiencing technology with this is engaging and rewards progress spent on personal goals.


“Apple builds great products that enrich people’s lives.” Said Tim Cooks. “And arguably, we can take that to a whole new level with Apple Watch.”
“If you’re just someone who wants to be a bit more active, or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you’re a very serious athlete. The Fitness app monitors all of your activity and movement throughout the day. The Workout app allows you to set specific goals for specific types of workouts like cycling or running,”

Student tracks exercise
An IU student checks her Apple Watch to track her exercise for the day. She uses the watch everyday to set exercise goals for herself.

The Activity Rings feature provides users with a visual snapshot of their daily activity, while the Fitness app is offering personalized structure for everyday exercise tracking. No matter the level of intensity the variety of activities will be monitored and managed with engagement of the wearer.

Kevin Lynch, Apple’s Vince President of Technology, demonstrated Apple Watch’s ability to track workouts, and monitor heart rate, also further exemplifying how seamlessly it syncs and interacts with the iPhone.

The announcement was met with magnetic attention, enthusiastic applause, and success in moments of hilarity. The revolution was being televised, and all attendees were highlighting the potential catalyst of this invention to change wearable technology. Technology journalists and analysts were very quick to praise the device’s mix with the iPhone that they also had announced a new product to, and noted its unique blend of fashion and function.
Cook closed the event with a declaration:
“Apple Watch is not just a new product. It’s a new way to experience technology.”

Tim Cook talks about important features and the wearable design of the Apple Watch. 

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Public Relations Story

Apple Unveils New Apple Watch in Sunday Launch Event

FOR IMMEDIATE RELEASE

Media Contacts
Makenna King
Jack Reilly
Luca Ferraioli

APPLE REVEALS APPLE WATCH SET TO HIT SHELVES IN 2015

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook announced the new Apple Watch, in a Sunday press conference.

After unveiling their plans for the newest iPhone, the 6 and 6 plus, Cook introduced another project the company had been working on, something he claims is different from their past releases.

“We have one more thing…” Cook said before the watch’s introduction, “…it is the next chapter in Apple’s story.”

In making the watch, Cook mentioned customization and convenience were kept in mind. The company wanted to make an everyday product that could be worn and used in any situation.

As a result, the Apple Watch is made from stainless steel, with an option to be available in black. Each finish has two sizes, a smaller 38mm and a larger 42mm. Six unique straps are available to purchase with the watch, and are made for both sizes.

Man wearing Apple Watch
Man wearing his Apple Watch. He enjoyed the customizable size of the product.

In regards to what services the watch includes, a demonstration was made by Kevin Lynch, the product’s project leader, to explain the possible features.

Customization settings allows wearers to choose the device’s home screen layout, clock function and the watch’s face design. Rolling the crown, the round button on the right, lets users change these details. Zoom-in features are made easier with the crown, although touchscreen is available. Users tap the face to open apps, and swipe to change screens like the iPhone. The glance feature, swiping up, shows users their personal bookmarked services.

The Apple Watch needs an iPhone to properly work, and all iPhone 5 and 6 versions are compatible. Any information shown on the Apple Watch, transfers to the iPhone through bluetooth and Wi-Fi connection. New applications available for the iPhone, such as Apple Pay touch-less payment, will be available on the Apple Watch.

Apple’s other original apps are accessible on the watch with new features. In the demonstration, Lynch showed viewers pre-written responses one can use in the iMessage app. In addition, Apple Maps is equipped with different vibrations to signal when the user should change direction. These were a few changes Apple made for consumer convenience, however more fitness services were shown.

The Apple Watch has various health features to encourage users to stay active. The fitness app tracks activity and movement, while the workout app helps users set goals.

The watch will also track a user’s vitals, such as their heart rate through built in sensors. The accelerometer and gyroscope record one’s vibrations and movement orientation. Overtime, the information will become stored, and give wearers more detailed health reports, and advice on improving their physical performance.

College student checking Apple Watch
College student checking her Apple Watch. She set a fitness goal in the workout app.

The durability of the watch, Cook elaborates, is also water resistant. One can wear it in the rain or to wash their hands. It is sweat friendly, and can be worn in most activities. The Apple Watch is beneficial for all living styles by withstanding the trudges of everyday life.

However, the Apple Watch has more features that must be experienced first hand.

“It’s amazing what you can do from your wrist”, Cook said, “It is so much more than we can cover this morning…the list of features is a mile long.”

If interested, the starting price is three-hundred and forty-nine dollars, and will be available early 2015. Once purchased, the box contains a USB power adapter, a sports band in one’s chosen size and an instruction manual describing its services. In addition, the charger provided is magnetic, and will attach to the back of the watch’s face.

“It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created,” Cook said in a final statement.

https://sites.mediaschool.indiana.edu/mschc250-slayton-spring25/wp-content/uploads/sites/159/2025/02/Apple-Watch-Introduction-1-1.mp4

Tim Cook introducing the Apple Watch. Cook said this is a new product never before seen by Apple. 

https://sites.mediaschool.indiana.edu/mschc250-slayton-spring25/wp-content/uploads/sites/159/2025/02/Apple-Watch-Introduction-clip-1.mp4

First look at the new Apple Watch during the launch event. The animation showed the structure and layout of the watch. 

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