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CUPERTINO, California (Sept. 9, 2014) – The Apple Watch is the first ever phone on your wrist. CEO of Apple, Tim Cook, introduced their new product on Thursday at De Anza College. “It is something functional, yet incredibly beautiful, it empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created,” Cook said. The device has several features that have never been seen before, such as a highly customizable interface, advanced fitness tracking, and an exceptionally durable design that is sure to last several years. Cook presented the many features of the Apple Watch to thunderous applause as many were excited to see Apple’s new product.

Apple describes the Apple Watch as one of the most personalized products to date. The clock, for example, has many different faces that can be customized and switched between. You can have a jellyfish swimming across your screen or see the solar system and their exact positions in real-time with the Astronomy face. Along with the time, there is other simple yet essential information, such as the weather, moon phases, and temperature, that can be customized as well.

The most revolutionary design feature of the Apple Watch is the Digital Crown. Not only does it keep the screen visible and clean, but it also makes zooming in and out, as well as precise adjustments, easy and clean. It also acts as the home button. Because of this, communication is easier than ever before. Quick board analyzes messages and provides fast messages you might want to send back. With Digital Touch, you can send personalized messages to another person, even your own heartbeat.

Apple Watch comes with several unique features that separate it from other products. The Watch provides haptic feedback, meaning you will be notified of anything on your watch via vibrations. It can also sense force, meaning it can differentiate between a tap and a press. A simple lift of the wrist and the watch can sense that you need to look at it, and just a swipe is all that is needed to navigate around the interface. It is also synchronized with the global time standard and accurate within a plus or minus 50-millisecond range.

“We think it’s going to help a lot of people live a better day and a healthier life,” Director of Health and Fitness Jay Blahnik talks about the Apple Watch’s new health-based apps, Fitness and Workout. Fitness provides three rings that you can complete and earn personal awards. The move ring tracks the calories burnt, the exercise ring tracks the amount of brisk activity, and the stand ring tells you when you should get up and move around. The Workout app can help keep track of specific exercises and more precise details, such as how far, fast, and long you have been doing an exercise.  Other health-based features of the Apple Watch include an accelerometer to measure total body movement, a sensor that tracks heart rate, and the watch uses GPS and Wi-Fi from your phone to record how far you have moved.

Apple Watch is made to be durable and comfortable for the user. With a flexible retina display laminated to a single crystal of sapphire, the watch is guaranteed to last through the harshest of summers to the coldest of winters. It also comes with 6 different band types that fit anyone’s liking.

Upon release, there will be three different watch collections: the Apple Watch, the Sports Watch, and the Edition Watch, each in sizes of 38mm (about 1.5 in) and 42mm (about 1.65 in). The Apple Watch is a polished case made from a custom alloy of stainless steel, the Sports Watch is a light and durable ion-exchange cover glass, and the Edition Watch is made of 18-karat gold.

Apple was proud and excited to release its revolutionary project to the world in early 2015, with over 200 million people able to access it. It will be sold for $349, and will be compatible with the iPhone 6, the iPhone 6 Plus, the iPhone 5, the iPhone 5c, and the iPhone 5s.

CEO of Apple, Tim Cook, builds suspense as he reveals Apple’s new digital watch. Vice president of technology at Apple Inc., Kevin Lynch, gives a demo of the Apple Watch, displaying its functionality. 

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CUPERTINO, California (Sept. 7, 2022) — Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes — 6.1 inches and 6.7 inches — in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities.

iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine — an enhanced image pipeline.

Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in.

iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before.

iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and red finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.

“Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text. Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever.”

Steve Jobs educating viewers on Apples latest updates and models. These new features will allow for users to explore all new technologies.

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Apple Announces ‘New’ Apple Watch

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CUPERTINO, California (Sept. 9, 2024) – Apple Inc. CEO Tim Cook revealed the new Apple Watch, the first wearable device in its catalogue, with a sleek design for personalization features.

 Groundbreaking and innovative, the reveal at the Flint Center left the audience in awe with the new standard set for personalization, health tracking, and seamless connectivity all from the wrist. Following the reveal of the iPhone 6 and representing the company’s first entry into wearable technology, As the lights dimmed in the Flint Center for the Performing Arts, an air of anticipation filled the room. The crowd, composed of journalists, tech enthusiasts, and Apple loyalists, murmured with excitement as the massive screen on stage flickered to life. Moments later, Apple CEO Tim Cook walked onto the stage, smiling as he prepared to introduce Apple’s next groundbreaking innovation. 

Apple Watch is available currently in three different collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each designed to adapt to different lifestyles, the watches come with a retina display built for its Force Touch and Digital Crown features. Aesthetics and functionality are synchronized for the best possible creation.

Apple Watch has four different pillars of its product. The Sport Band, The Leather Loop, and the Handcrafted Leather Modern Buckle, and the Stainless Steel Link bracelet. “We thought not only of the function,” said Tim Cook, Apple’s CEO. “but the way it looked.”

“With a design that connects with the wearer at an intimate level. The Sport Band is made from a tough, durable, sweat- and chemical-resistant high-performance elastomer. The Leather Loop comes in a soft quilted leather that conceals magnets for fastening and adjustment. The supple, handcrafted Leather Modern Buckle closes with a solid metal clasp. And the Stainless Steel Link Bracelet has a slim deployment clasp that is contained within a 2.6mm band.”

Fitness Tracking is taken to a new frontier with the applications that the Apple Watch incentivizes. Experiencing technology with this is engaging and rewards progress spent on personal goals.

“Apple builds great products that enrich people’s lives.” Said Tim Cooks. “And arguably, we can take that to a whole new level with Apple Watch.”
“If you’re just someone who wants to be a bit more active, or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you’re a very serious athlete. The Fitness app monitors all of your activity and movement throughout the day. The Workout app allows you to set specific goals for specific types of workouts like cycling or running,”

The Activity Rings feature provides users with a visual snapshot of their daily activity, while the Fitness app is offering personalized structure for everyday exercise tracking. No matter the level of intensity the variety of activities will be monitored and managed with engagement of the wearer.

Kevin Lynch, Apple’s Vince President of Technology, demonstrated Apple Watch’s ability to track workouts, and monitor heart rate, also further exemplifying how seamlessly it syncs and interacts with the iPhone.

The announcement was met with magnetic attention, enthusiastic applause, and success in moments of hilarity. The revolution was being televised, and all attendees were highlighting the potential catalyst of this invention to change wearable technology. Technology journalists and analysts were very quick to praise the device’s mix with the iPhone that they also had announced a new product to, and noted its unique blend of fashion and function.
Cook closed the event with a declaration:
“Apple Watch is not just a new product. It’s a new way to experience technology.”

Tim Cook talks about important features and the wearable design of the Apple Watch. 

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APPLE REVEALS APPLE WATCH SET TO HIT SHELVES IN 2015

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook announced the new Apple Watch, in a Sunday press conference.

After unveiling their plans for the newest iPhone, the 6 and 6 plus, Cook introduced another project the company had been working on, something he claims is different from their past releases.

“We have one more thing…” Cook said before the watch’s introduction, “…it is the next chapter in Apple’s story.”

In making the watch, Cook mentioned customization and convenience were kept in mind. The company wanted to make an everyday product that could be worn and used in any situation.

As a result, the Apple Watch is made from stainless steel, with an option to be available in black. Each finish has two sizes, a smaller 38mm and a larger 42mm. Six unique straps are available to purchase with the watch, and are made for both sizes.

In regards to what services the watch includes, a demonstration was made by Kevin Lynch, the product’s project leader, to explain the possible features.

Customization settings allows wearers to choose the device’s home screen layout, clock function and the watch’s face design. Rolling the crown, the round button on the right, lets users change these details. Zoom-in features are made easier with the crown, although touchscreen is available. Users tap the face to open apps, and swipe to change screens like the iPhone. The glance feature, swiping up, shows users their personal bookmarked services.

The Apple Watch needs an iPhone to properly work, and all iPhone 5 and 6 versions are compatible. Any information shown on the Apple Watch, transfers to the iPhone through bluetooth and Wi-Fi connection. New applications available for the iPhone, such as Apple Pay touch-less payment, will be available on the Apple Watch.

Apple’s other original apps are accessible on the watch with new features. In the demonstration, Lynch showed viewers pre-written responses one can use in the iMessage app. In addition, Apple Maps is equipped with different vibrations to signal when the user should change direction. These were a few changes Apple made for consumer convenience, however more fitness services were shown.

The Apple Watch has various health features to encourage users to stay active. The fitness app tracks activity and movement, while the workout app helps users set goals.

The watch will also track a user’s vitals, such as their heart rate through built in sensors. The accelerometer and gyroscope record one’s vibrations and movement orientation. Overtime, the information will become stored, and give wearers more detailed health reports, and advice on improving their physical performance.

The durability of the watch, Cook elaborates, is also water resistant. One can wear it in the rain or to wash their hands. It is sweat friendly, and can be worn in most activities. The Apple Watch is beneficial for all living styles by withstanding the trudges of everyday life.

However, the Apple Watch has more features that must be experienced first hand.

“It’s amazing what you can do from your wrist”, Cook said, “It is so much more than we can cover this morning…the list of features is a mile long.”

If interested, the starting price is three-hundred and forty-nine dollars, and will be available early 2015. Once purchased, the box contains a USB power adapter, a sports band in one’s chosen size and an instruction manual describing its services. In addition, the charger provided is magnetic, and will attach to the back of the watch’s face.

“It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created,” Cook said in a final statement.

https://sites.mediaschool.indiana.edu/mschc250-slayton-spring25/wp-content/uploads/sites/159/2025/02/Apple-Watch-Introduction-1-1.mp4

Tim Cook introducing the Apple Watch. Cook said this is a new product never before seen by Apple. 

https://sites.mediaschool.indiana.edu/mschc250-slayton-spring25/wp-content/uploads/sites/159/2025/02/Apple-Watch-Introduction-clip-1.mp4

First look at the new Apple Watch during the launch event. The animation showed the structure and layout of the watch. 

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September 9th, 2014 

Apple Inc. 

Noah Ablove, Ellie Belshaw, Nathan Cohen 

nablove@iu.edu, ebelshaw@iu.edu, cohennl@iu.edu 

Apple CEO Steve Jobs unveils revolutionary new Apple Watch 

CUPERTINO, CALIFORNIA, Sep. 9. Unveiled last Tuesday, Tim Cook introduced the Apple Watch, a revolutionary piece of technology described as Apple’s most intimate product. The watch is a first of its kind in the world of smart watches and promises functions that would normally only be available on a standard iPhone. Cook was overwhelmed with joy when announcing the watch saying that it had been in development for years up to this point. The watch promised to have such functions as Bluetooth, Wi-Fi, a microphone to make calls, and the ability to text your friends. Cook made sure to highlight the digital crown on the watch that acts as the equivalent of the home button on the iPhone. Cook stating that “the crown includes infrared LED’s and diodes that translate rotary movement into digital data.” Once again, the Apple Watch showed its uniqueness compared to the rest of the market as Cook made sure to hammer home that this was a function that really separated the Apple Watch from its competitors.  

Next, Cook brought up a video narrated by Jony Ive, Senior VP of Design for Apple. Ive made sure to make it very clear it the audience in Cupertino how personal the Apple Watch was going to be. Saying “we’ve designed a range of products so personal; you don’t put it on your desk, you wear them on your wrist.” Ive also made sure to talk more about the digital crown saying that the most important part of the crown is that you can use it without disturbing the screen on the watch. Another major part of the watch is its use of taptic feedback to make sure the watch isn’t just focused on what you see but what you feel and what you hear. This is just another part of this watch that has separated it from the rest of the smart watch pack when it comes to functionality. When Ive talked to the crowd through video it was easy to tell how passionate he and the Apple team really were about this product.  

The next part of the presentation had Cook bring out vice president of Apple, Kevin Lynch to talk more about what people could expect from the Apple Watch upon its incoming release. While both Cook and Ive went into information about the watch before Lynch, this part of the presentation focused much more on the specifics of the watch. Lynch went into more detail about the taptic technology and how that would be used specifically for notifications people would get when using the watch. The watch also was revealed to have mostly the same apps as its iPhone counterpart with Lynch going into depth about how to text, call, and use apps such as Twitter, Watch Kit, and Pinterest. Once again, the Apple Watch proved how it was nothing like its smart watch counterparts by showing its capability of being able to use apps that would normally only be able to used on iPhones and iPads.  

Finally, Cook came back out on stage to go through the final most important parts of the watch. The Apple Watch, while having all these other functions, is still being marketed as a smart watch and Cook made sure to show things that would be commonplace on other smart watches but are improved on the Apple Watch. The fitness and workout apps were shown to be the main apps for tracking peoples activeness during the days. The workout app was shown to be able to create specific workouts for people to do and also be able to track what a person might work on throughout the day. Cook then showed how the watch was able to work well with not only the iPhone 6 line but also the iPhone 5 line as well. To cap off the magical night in Cupertino Cook revealed the Apple watch would cost $349 and was to be released in early 2015. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.  

Tim Cook enthusiastically introduces a revolutionary new Apple product in the form of a hi-tech smartwatch. Not only does the watch contain many features but can appeal to viewers with its slick design.

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CUPERTINO, California (Sept. 9, 2014), –

Apple CEO Tim Cook unveiled the Apple Watch at an Apple event in Cupertino,

California. This release happened this tuesday. At the event the new device was shown off in full detail. The audience was introduced to the digital crown, health and wellness features, as well as size variety information about the new watch.

The event was an information filled experience. Cook took to the stage to give a lengthy lecture style presentation. Nearing the end of the presentation, he appeared both animated and excited; Cook announced “One More Thing”. He sprang into a brief explanation, describing and introducing the new product. Cook did this somewhat vaguely, yet his explanation was followed by a video showcasing the Apple Watch in its full glory. During this video we as an audience were shown that the Apple Watch features a brand-new innovative design. An imperative aspect to this design is the “Digital Crown,” This is a traditional watch feature, turned into innovation. The digital crown is the core of the product. The digital crown is to the apple watch as the human finger is to the iphone. The digital crown is a scroll type mechanism that the user will operate to toggle from feature to feature on the watch. It is a simple, easy to use function that is completely unique to the Apple watch. The digital crown is a jocose nod to watches of the past. The digital crown took a previously known feature of an analog watch, and turned it into something entirely new, while still respecting and recognizing watches of the past. The what was once known, traditional scroll wheel on the side of every watch is now the key navigation tool for the Apple Watch. A huge benefit of the digital crown feature is the fact that it prevents the apple watch screen from being obstructed by the human finger. This is especially important due to the incredibly small size of this new digital watch screen.

Health and wellness have not necessarily been associated with watches of the past. However, this is a notion that the Apple watch may be challenging. One of the Apple watches’ most prominent new features is its health and wellness tracking. These features are in full view on the watch, and they are incredibly easy to access, which is a huge game changer for those looking to frequently access information regarding their day to day health and wellness. One of the ways these health and wellness features operate is based on the Apple watches infrared technology. The infrared technology detects your heart rate at all times. Other technical elements of the health and wellness tracking are the heart rate sensor, accelerometer, and gyroscope. These detections are 100% easily accessible to the user.

The lack of size variety in the watch market is an issue that is being tackled by the Apple watch.  The release of the apple watch itself is incredibly impressive and notable to watch consumers. There is a plethora of convenient never before seen features that come along with this new watch, and in addition to all of these cutting edge new features, there is now a simple luxury of size variety as well. This simple luxury is somewhat overlooked in Cook’s presentation. He did not dwell too much on this aspect of the product’s release, especially in comparison to some of the watches other features, like the digital crown or the health and wellness qualities. The option of a smaller or larger size is incredibly well received by consumers, and has granted apple praise among a variety of watch purchasers.

The new Apple Watch can be seen in full effect above. We are able to view it in an artistic way.

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CUPERTINO, California (Sept. 9, 2014) — Apple CEO Tim Cook has unveiled Apple’s most personal device yet in the Apple Watch, with features designed to create a customizable, stylish, and powerful experience that hasn’t been possible before in any product on the market today.

“We have been working incredibly hard for a long time on an entirely new product,” Cook said. “We believe that this product will redefine what people expect from its category.”

The video displayed after Cook’s introduction showed off a sleek, modern design for the Apple Watch with easily customizable elements that will make for a unique, stylish experience for any user. Cook, wearing the watch himself, emphasized the importance of the functional user interface that will allow for an enjoyable and easy user experience. A standout feature regarding this is the digital crown, or the dial that doubles as a button on the side of the watch to allow for scrolling, zooming, returning to the homescreen, and other uses that are infinitely easier than if users were forced to tap and pinch to control the screen.

Jony Ive, the Senior Vice President of Design for Apple, then presented the features included in the Apple Watch to make it both fashionable and functional for all users, as well as Apple’s motivations for doing so.

“It’s driven Apple from the beginning, this compulsion to take incredibly powerful technology and make it accessible, relevant and ultimately personal,” Ive said.

Ive spoke on the impressive accuracy of the Apple Watch’s timekeeping abilities, staying with 50 milliseconds of true time at all times, as well as the range of watch faces that allow for a chic and personal time-telling experience. Beyond watch faces, the Apple Watch is uniquely modifiable through its 6 strap types that can be effortlessly swapped out at any time. With this range of straps, including the sport band, leather loop, leather modern buckle, simple leather classic buckle, stainless steel link bracelet, and milanese loop, all users can find a style that fits their personality and needs.

Beyond the straps and watch faces, the Apple Watch itself has a range of styles that can fit each user’s personal goals and priorities. The Apple Watch has three distinct collections, the first of which is the Apple Watch, made from a custom alloy of stainless steel. The Apple Sport collection is made to be 60% stronger than a normal alloy without being bulky or heavy. The Apple Watch Edition is made from 18-carat gold designed to be twice as strong as normal. The ability to mix-and-match as you please between the range of options available with the Apple Watch will allow all users to prioritize what they want and easily adapt their Watch to fit that.

After displaying the design of the Apple Watch, Vice President Kevin Lynch came up to demonstrate the innovative capabilities of the Watch. The Apple Watch’s watch faces can be customized on the watch itself to allow for important information to be displayed, as well as Glances allowing for users to swipe to get more relevant information throughout their day. The Apple Watch also is linked with the iPhone so as to notify the user through a tap on the wrist whenever a notification comes through, allowing for a private yet unmistakable reminder that users can then check by lifting their wrist watch to see. A feature that Lynch was particularly proud of was the Digital Touch feature, which allows users to send taps, drawings, or even their actual heartbeat to another user through the use of the combined Apple Watches. Finally, Lynch explained how Apple has given third-party developers the ability to expand the Apple Watch’s capabilities through WatchKit, which will allow companies to develop apps for the Watch beyond what is already available.

Cook then came back to present the health and fitness capabilities present within the Apple Watch, which comes with both a Fitness app to monitor all activity throughout the day and a Workout app to monitor specific workouts. The Watch has a plethora of features designed to track health, including an accelerometer for total body movement, sensors on the bottom of the Watch to track one’s heart rate, and a GPS to determine distance traveled. The Fitness app specifically tracks calories burned, amount of exercise, and the amount of times one has stood per hour throughout the day to measure health, and the Workout app can allow users to go for time, calories, or distance.

“We think it’s gonna help a lot of people live a better day and a healthier life,” Cook said.

The Apple Watch is set to be released in early 2015 and will be priced starting at $349. It will be compatible with the iPhone 5, 5s, 5c, 6, and 6 Plus and is charged through inductive charging using a magnet that will also be sold through Apple.

Tim Cook speaks on the Apple Watch’s purpose as a personal, accurate timekeeping device. The Apple Watch’s main purpose is to keep time, but additional applications allow it to also serve as a fitness tracker and communication device, among other things.

Tim Cook explains the purpose of the digital crown on the Apple Watch. The Apple Watch was designed to allow for users to interact with the watch without blocking their view of the screen.

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Tim Cook Reveals the Future of the Apple Ecosystem

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Cupertino, California (Sept. 9, 2014) – Apple CEO Tim Cook unveiled their newest venture, the Apple Watch. The Apple Watch, Apple’s newest product with its most personalized technology, combines the communication aspects of an iPhone with the directional and time-telling aspects of a traditional watch. 

One feature that makes the Apple Watch stand out from other watches is its communicative abilities. Users can make and answer phone calls or send and receive text messages, without even having to carry their iPhones on them. Users can dictate their messages the same way they would on an iPhone with the Smart Replies feature. This provides convenience like never before. 

Users can send unique messages from their Apple Watches, including their own heartbeat. They can also send voice memos through the Walkie Talkie features. They can even use the Digital Touch feature to send drawings to friends. They can customize their watch, so that their friends’ contacts are just one touch or click away, as they will be the first ones to pop up. This provides a unique experience separate from other Apple products.

The Apple Watch features a Digital Crown, a dial on the side of the watch to help users navigate their commands. It is comparable to the home button of an iPhone, and it is also a way for users to access the beloved Siri, Apple’s digital assistant. The Apple Watch is available in two different sizes, one that is 38mm and one that is 42mm.

“We thought not only of the function,” CEO Tim Cook said, “but also of the way it looked.” The Apple Watch has many different looks to appease many different audiences. There are many different watch bands, including the Sport Band, the Leather Loop, the Modern Buckle, the Link Bracelet, the Milanese Loop, and the Classic Buckle. Apple understands that this watch can be used in many different settings, and only offering one set watch band would not elevate the Apple Watch to its highest quality.

The Apple Watch also comes with 11 unique and different faces. From the classic analog clock face, to new and innovative faces, Apple has every user covered. The appearance of the Apple Watch faces are customizable, and can be personalized to a user’s individual liking. They can include a person’s activity statistics, their upcoming events of the day, the weather in their location, or even the current moon phases.

“Apple Watch, of course, is made to be worn,” said CEO Tim Cook, “and it can be worn all day, for any occasion.” Apple understands that many of its loyal customers have busy lives and are on-the-go, which is why Apple Watch has an Activity app to help with health tracking. The Activity app uses a built-in heart rate sensor, along with an accelerometer, to track activity. It is even able to measure calories burned. There is also a Workout app to help users achieve goals, and a Fitness app to track activity history and patterns.

Like Tim Cook said, the Apple Watch can really be used for any occasion, and that does not just mean for time telling, communicating, fitness, or directions. The Apple Watch accesses Apple Pay, helping users pay for groceries or new shoes with just the tap of a wrist. It also accesses tickets and boarding passes, so no need for users to worry about losing the important documents when going to the airport or a sporting event. When watching their Apple TV, users can turn the volume up or down and pause or play a program without even getting their remote out, as the Apple Watch also has a connected remote feature.

The Apple Watch will be available for users to buy in 2015. It will be updated to the newest iOS. Prices will begin at $349 USD.

Tim Cook discusses the features of the new Apple Watch.

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