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Apple Watch Launch

FOR IMMEDIATE RELEASE

Apple Watch Launch

Media Contacts
Dian Zhong
Ava Lavigna
Hayden Pope

Cupertino, California, U.S.A.(September 9, 2014)-Apple officially unveiled the Apple Watch, a smart device worn on the wrist, at a launch event at the Flint Center in Cupertino, California, U.S.A. on September 9, 2014. This is a brand new product that combines technology and fashion with a sense of interaction and experience between the product and the user, and this has made a huge breakthrough in product innovation, especially for Apple as a company. 

At the conference, Apple CEO Tim Cook presented that the Apple Watch will be a highly personalized product of Apple, which can track the user’s health status, communication, and other functions, providing users with an unprecedented convenient experience. No one had ever seen this type of product before!

Student wears Apple watch at breakfast
An Indiana University student toggles through his Apple watch while enjoying his breakfast. His watch enables him to check his calendar, his messages, his health, the weather and much more right from his wrist!

Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in.

iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before.

Employee wears Apple Watch at Work
An employee at the Sugar and Spice cafe, located inside the Indiana Memorial Union, wears an Apple Watch while working the early morning shift. As she works, her Apple Watch monitors her health metrics and keeps her in touch with the world!

This product has a design sense of appearance and the new Digital Crown, realizing the breakthrough of human-technology interaction experience. In addition, Apple Watch can not only check the time, receive notifications, track health data, Apple Pay, but also connect to a cell phone, providing users with a more convenient and faster experience.

Apple Watch is available in different versions for different target user groups, which are mainly divided into three different series:

– Apple Watch: This has a delicate stainless steel case and a sapphire glass screen, the classic design is suitable for business people.

– Apple Watch Sport: This includes a lighter aluminum alloy with a durable Ion-X glass screen for those who love sports.

– Apple Watch Edition: The 18-karat gold case and top-of-the-line craftsmanship provide a premium experience for high-end consumers.

Apple Watch comes with a wide range of interchangeable bands, from sporty rubber bands to classic leather bands, to meet most users’ individual needs and personalize the look of the watch.

Apple Watch features a 24/7 health monitoring system that tracks and records user health data in real-time. For example, the Apple Watch will automatically detect heart rate data every 10 minutes through optical sensors; the program algorithm recognizes the user’s walking, running, cycling, fitness, and other exercise modes and switches the calorie counting model according to different exercise modes to provide users with more accurate calorie consumption data; and the sedentary reminder function reminds the user to stand up using slight vibration of the watch. Apple Watch’s unique “Activity Circle” can also visualize the goals set by the user, encouraging the user to maintain good health and cultivate exercise habits. In addition, the Apple Watch features personalized fitness. It provides suggestions based on the user’s exercise habits, visualizes the user’s fitness goals, and encourages the user to develop good exercise habits.

Apple Watch features a new operating system, which will give users a new experience, and a Retina display with Force Touch technology that recognizes the difference between a tap and a press, providing a more accurate interaction experience. In addition, the Taptic Engine vibrates slightly to notify users of new messages, providing a more natural interaction experience.

Apple Watch connects to the iPhone via Bluetooth and Wi-Fi, allowing users to easily answer calls, read text messages, and check emails, and users can also operate via Siri voice assistant. The unique Glance feature allows users to quickly browse weather, calendar, news, and stock market updates with a single swipe to get the information they want. On top of that, Apple’s industry analysts point out that the Apple Watch will expand the audience for the item by differentiating the product. This layered design can also help Apple more quickly complete the watch brand intelligent transformation.

Apple officially revealed that the first batch of Apple Watch products will be carried out in 20 key cities around the world for experience activities. As the date of Apple Watch’s full launch approaches, this new concept product may redefine the way people interact with smart devices, provide more convenient services for people’s lives, and offer more new possibilities for the future development of technology.

Apple Watch Introduction_1

Kevin Lynch explores the new possibilities of the brand new Apple Watch. The Apple Watch comes with multiple unique and creative innovations for the user. 

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Public Relations Story

Apple Unveils Apple Watch: The Ultimate Smartwatch for Connectivity and Fitness

Media Contacts

Maximilian Ichelson

Natalie Anderson

Zheyu Yang

Apple Unveils Apple Watch: The Ultimate Smartwatch for Connectivity and Fitness

Cupertino, CA – September 9, 2014 – Today, Apple unveiled its latest innovation, the Apple Watch, marking the company’s entry into the smartwatch market. Announced by CEO Tim Cook at a special event held at the Flint Center at De Anza College in Cupertino, California, the Apple Watch is designed to revolutionize personal technology by seamlessly integrating connectivity, fitness tracking, and a stylish design in a single wearable device. Featuring a customizable screen, advanced health tracking capabilities, and deep integration with the iPhone, the Apple Watch introduces a new way for users to stay connected, track their wellness, and interact with their digital world. 

The Apple Watch is more than just a timepiece, it is a powerful extension of the iPhone that allows users to stay connected and lead a more active lifestyle. The watch includes a plethora of innovative features and a user-friendly design, making it accessible for both tech enthusiasts and everyday users. Apple Watch introduces an entirely new way to interact with technology. At its core is the Digital Crown, a navigation tool that allows users to scroll and zoom without touching or blocking the screen. This, along with the Taptic Engine, delivers a subtle haptic response for notifications and alerts, creating a more natural and comfortable experience. The watch features a high-resolution Retina display with Force Touch technology, distinguishing between a tap and a press, unlocking new interactions tailored to each user’s needs.

Apple watch allows users to power through work out sessions, staying on top of their fitness goals with the Apple Watch. The watch displays keep their workout metrics visible at a glance throughout the workout.

Apple Watch is designed to encourage a healthier lifestyle with its advanced Activity and Workout apps. Cook states “Apple Watch gives us the ability to motivate people to be more active and healthy.” The device tracks daily movement, monitors heart rate, and provides real-time feedback to help users meet their fitness goals. The built in heart rate sensor, and gyroscope work together to offer accurate activity tracking, ensuring users stay active throughout the day. Apple Watch also features a customizable Fitness app, which helps users set personalized goals, track calories burned, and monitor progress over time. The watch sends gentle reminders to stand up and move around throughout the day, promoting better circulation and reducing dormant behavior.

Staying connected has never been easier. Apple Watch enables users to make calls, send and receive messages, and check notifications right from their wrist, ensuring they remain in touch without needing to reach for their iPhone. The digital touch feature introduces a new way to interact with loved ones. Users can send sketches, taps, or even their heartbeat, offering a uniquely personal touch that enhances communication beyond simple text or voice. Additionally, the built-in microphone and speaker allow for quick voice replies and seamless interaction with Siri, making it easy to set reminders, dictate messages, or get directions on the go. With haptic feedback providing gentle taps for notifications and an intuitive interface designed for quick interactions, Apple Watch redefines convenience, keeping users effortlessly connected to the world around them. Apple Watch integrates innovation into your everyday life, and complements any lifestyle.  

 

While the Apple Watch helps users stay efficient and up to date during busy shifts, you can also stay focused at a busy shift. With Do Not Disturb activated, Jennifer can minimize distractions while working her busy shift.

Apple Watch will be available in early 2015, starting at $349. The Apple Watch has been designed to be worn as an everyday accessory, and is a combination of fashion and functional technology. Cook emphasizes, “It’s incredibly customizable, so you can find one that reflects your personal style and taste.” Customers will be able to choose from a variety of styles, interchangeable bands, and different finishes. The interchangeable bands start at $49, as the bands range from sports bands, fine leather, and stainless steel to accommodate for every occasion. The iPhone 6 and iPhone 6 Plus will be available for pre-order on September 12 and officially launch on September 19. Apple has been at the forefront of technological innovation since its founding in 1976. With a commitment to cutting-edge design, user-friendly technology, and groundbreaking advancements, Apple continues to redefine industries and enhance lives worldwide.

Apple CEO Tim Cook Introduces the Apple Watch, calling it the most personal device Apple has ever created. Designed for style, innovation, and everyday convenience, the Apple Watch redefines wearable technology.

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