Public Relations Story

Public Relations Story

Apple CEO Tim Cook Announced Newest Device Live This Week

FOR IMMEDIATE RELEASE

Media Contacts
Janiya Beason
John Doyle
Justin Hecimovich

This past week, Apple CEO, Tim Cook announced a brand-new device, the Apple watch. It was presented to a live audience during an event held at the Flint Center at De Anza College in Cupertino, California.
Apple’s latest creation is the Apple Watch, and after this report, we’re convinced this product will take the world by storm. We know Apple for their endless creativity, and innovation, as well as their consistent ways of upgrading their products. Apple is known for many different devices that have already shaken the culture. Dating back to as early as the Macintosh computer, the iMac and the iMac mini, or even as recent as the iPod, iPod touch, and the iPhone itself. This new Apple watch would just add to the already long list of revolutionary inventions Apple has produced.

Music enthusiast, Zach Elecesser, uses Apple Watch to help tune his guitar. Elecesser’s watch gets daily use as he records, creates and experiments with his musical talent in his Indianapolis home.

Now, to discuss some of the basic things the watch has to offer, starting with the simple aesthetics, the watch already has multiple different designs, as well as different colors for the bands. To get in deeper detail, the bands are made from a strong, durable, and sweat-resistant, high-performance elastic, designed with a soft quality leather for ultimate comfort. There are six different kinds of straps along with a mechanism that makes them extremely easy to change or switch out. To add on, they’re offering Apple watch designs made from gold, silver, and stainless steel. There are also completely different branches to the apple watch itself, we have the “classic” Apple watches, the “sport”, and the “edition” models. The possibilities, much like the options, are endless. It’s all up to you to decide what you’re looking for, and what you feel fits you the best. “Apple watch is the most personal device we’ve ever created, we set out to make the best watch in the world.” CEO of Apple, Tim Cook stated himself during the announcement. If that’s not proof enough of Apple’s dedication to creation, we don’t know what is.
That’s what’s so great about Apple, they understand their audience and they make sure to have a fit for everyone. Which is also why these watches come in different sizes, because Apple understands that one size does not fit all. Made for inclusivity, these watches come in smaller and larger sizes.

Middle-school teacher, Kevin Doyle, uses Apple Watch to plan his week’s schedule. Doyle uses the Apple Watch’s calendar to ensure an orderly schedule in Indianapolis.

As for the features the watch offers, the list is almost never ending. Apple knew they needed to come up with new innovations for a product this small in size, and they did not disappoint. Of course, to own an Apple watch you need to already own an iPhone because they are connected. With this you’d have access to all of the same apps a basic iPhone offers but, on your watch, as well. To list some of the apps as an example, you would have access to the camera app, photos, messages, clock, calendar, and it can even track your health and heart rate. For health or exercise purposes specifically, it can establish goals based on the tracking of your health progress; while helping you create and keep a healthy routine. “… maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you’re a very serious athlete, Apple watch helps you live a better day.” CEO of Apple, Tim Cook stated during the event. That’s just a further example of how you can personalize this watch to fit you.
Kevin Lynch, vice president of Apple also spoke at this event and gave a live demonstration of the Apple watch. He used the watch live in front of the audience and showed how it can control music, and volume, it has quick automated responses, and he even showed how this watch has access to maps, and has the ability to guide you places and tell you where to turn using vibrations so you don’t even have to look down and check the watch. It also offers new forms of communication through digital touch. This watch can only be described as a groundbreaking invention with all kinds of fresh and different ways to live your day-to-day life.
Overall, to sum it up, Apple has done it again. There’s a new cutting-edge product that Apple’s team believes will change and impact people’s lives for the better, and we are all very excited to see where the Apple watch will take us in the future. It’s set to be coming soon in early 2015, so be on the lookout for Apple’s newest and most imaginative device yet. “Apple builds great products that enrich people’s lives, and arguably we can take that to a whole new level with Apple watch.”

 Tim Cook introduces the new digital crown navigation feature coming with the Apple Watch. Along with that, the two health applications that are designed specifically for the Apple Watch to track a user’s health in their daily routine. 

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Public Relations Story, Uncategorized

Apple Watch:Not Just a Watch

FOR IMMEDIATE RELEASE

Apple Watch: Not Just a Watch

Media Contacts:
Jennifer Liu
Jenna Nolot
Ava Thompson

 

On September 9, 2014, Apple’s CEO Tim Cook unveiled the first Apple smartwatch at Apple’s event in Cupertino, California. More than just a timekeeper, the Apple Watch transforms how users manage their daily lives by integrating time management, health tracking, and smart connectivity into one device.

“We have been working incredibly hard for a long time on an entirely new product,” Apple CEO Tim Cook said during the keynote. “We believe this product will redefine what people expect from its category.”

Olivia Allen using her apple watch for work
Olivia Allen, 29, property manager at The Dillon, stays on top of tenant requests while managing her busy schedule. Her Apple Watch’s real-time notifications and calendar reminders help her stay organized and efficiently handle daily tasks.

The Apple Watch features a sleek, modern design and is available in three versions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each version is made with different materials and bands to suit a variety of users. As CEO Tim Cook said, the device has a Retina display and supports Force Touch technology, which distinguishes between light and heavy presses, allowing for a smarter interaction experience. The Digital Crown is an innovative interaction method on the Apple Watch, that supports scrolling, zooming and returning to the home screen, preventing the user’s fingers from blocking the screen and improving the smoothness of the operation.

Tim Cook also mentioned the Apple Watch’s ability to keep users connected in a more convenient way. Users can receive and respond to phone calls, text messages, and emails directly from the watch. Siri, Apple’s voice assistant, is integrated into the device, allowing for hands-free commands. The “Glances” feature provides quick access to essential information like schedules, weather, maps, and navigation with a simple raise of the wrist, reducing the need to check a phone frequently.

College student enjoys her apple watch
Ava Kaiser, 19, an IU student, focuses on her workout while training at the gym. The Apple Watch tracks her heart rate, monitors calories burned, and keeps her motivated with personalized fitness goals, helping her balance academics and an active lifestyle.

The Apple Watch also introduces a new way to create human connections. The “Digital Touch” feature allows users to send hand-drawn sketches, taps, and even share their heartbeat through haptic feedback. This interactive function enhances personal communication and provides a more intimate way for users to engage with one another.

Apple Watch also comes with powerful health and fitness features, including a built-in accelerometer, heart rate sensor, and GPS, so you can record your steps, heart rate, exercise track, and more activities. Apple Watch can visually display the client’s exercise status. For example, the Apple Watch reminds people to stand up after sitting for a long time, move around, take deep breaths, etc. The Fitness App tracks the user’s daily exercise and the Workout App provides personalized data monitoring for different exercise modes (e.g., running, biking, etc.) to help the user develop a more scientific fitness plan.

In the field of payment, Apple Watch also brings disruptive changes. Apple Watch has built-in NFC chips, Apple Watch can be directly connected to Apple Pay, users only need to raise their wrists close to the payment system to complete the payment. Apple Watch changed the traditional payment methods. They let the transaction become more secure, fast, and convenient.

The launch of the Apple Watch coincides with the introduction of the new iPhone 6 which features larger screens, and improved performance. That’s the first time that the iPhone supports Apple Pay. iPhone’s deep connectivity with the Apple Watch allows users to switch between multiple devices. It’s more efficient for users.

Apple Watch is expected to be available in early 2015, with a starting price of $349, and is compatible with iPhone 5 to iPhone 6. The watch uses inductive magnetic charging, which makes the charging process simple and efficient.

In short, the Apple Watch is more than just a smartwatch, it represents the perfect fusion of technology, fashion, and personalized experience. It not only changes the way of time management but also brings people closer together and helps them develop a healthy lifestyle.

Apple continues to push innovation forward, shaping the future of wearable technology. As it evolves, the Apple Watch remains at the forefront, offering a perfect balance of style, function, and advanced features that enhance everyday life

Tim Cook introduces a video showcasing the Apple Watch, offering a first look at its design and features. The video shows how the device opens a new chapter for Apple, redefining wearable technology.

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Public Relations Story

Apple Unveils Apple Watch: The Ultimate Smartwatch for Connectivity and Fitness

Media Contacts

Maximilian Ichelson

Natalie Anderson

Zheyu Yang

Apple Unveils Apple Watch: The Ultimate Smartwatch for Connectivity and Fitness

Cupertino, CA – September 9, 2014 – Today, Apple unveiled its latest innovation, the Apple Watch, marking the company’s entry into the smartwatch market. Announced by CEO Tim Cook at a special event held at the Flint Center at De Anza College in Cupertino, California, the Apple Watch is designed to revolutionize personal technology by seamlessly integrating connectivity, fitness tracking, and a stylish design in a single wearable device. Featuring a customizable screen, advanced health tracking capabilities, and deep integration with the iPhone, the Apple Watch introduces a new way for users to stay connected, track their wellness, and interact with their digital world. 

The Apple Watch is more than just a timepiece, it is a powerful extension of the iPhone that allows users to stay connected and lead a more active lifestyle. The watch includes a plethora of innovative features and a user-friendly design, making it accessible for both tech enthusiasts and everyday users. Apple Watch introduces an entirely new way to interact with technology. At its core is the Digital Crown, a navigation tool that allows users to scroll and zoom without touching or blocking the screen. This, along with the Taptic Engine, delivers a subtle haptic response for notifications and alerts, creating a more natural and comfortable experience. The watch features a high-resolution Retina display with Force Touch technology, distinguishing between a tap and a press, unlocking new interactions tailored to each user’s needs.

Apple watch allows users to power through work out sessions, staying on top of their fitness goals with the Apple Watch. The watch displays keep their workout metrics visible at a glance throughout the workout.

Apple Watch is designed to encourage a healthier lifestyle with its advanced Activity and Workout apps. Cook states “Apple Watch gives us the ability to motivate people to be more active and healthy.” The device tracks daily movement, monitors heart rate, and provides real-time feedback to help users meet their fitness goals. The built in heart rate sensor, and gyroscope work together to offer accurate activity tracking, ensuring users stay active throughout the day. Apple Watch also features a customizable Fitness app, which helps users set personalized goals, track calories burned, and monitor progress over time. The watch sends gentle reminders to stand up and move around throughout the day, promoting better circulation and reducing dormant behavior.

Staying connected has never been easier. Apple Watch enables users to make calls, send and receive messages, and check notifications right from their wrist, ensuring they remain in touch without needing to reach for their iPhone. The digital touch feature introduces a new way to interact with loved ones. Users can send sketches, taps, or even their heartbeat, offering a uniquely personal touch that enhances communication beyond simple text or voice. Additionally, the built-in microphone and speaker allow for quick voice replies and seamless interaction with Siri, making it easy to set reminders, dictate messages, or get directions on the go. With haptic feedback providing gentle taps for notifications and an intuitive interface designed for quick interactions, Apple Watch redefines convenience, keeping users effortlessly connected to the world around them. Apple Watch integrates innovation into your everyday life, and complements any lifestyle.  

 

While the Apple Watch helps users stay efficient and up to date during busy shifts, you can also stay focused at a busy shift. With Do Not Disturb activated, Jennifer can minimize distractions while working her busy shift.

Apple Watch will be available in early 2015, starting at $349. The Apple Watch has been designed to be worn as an everyday accessory, and is a combination of fashion and functional technology. Cook emphasizes, “It’s incredibly customizable, so you can find one that reflects your personal style and taste.” Customers will be able to choose from a variety of styles, interchangeable bands, and different finishes. The interchangeable bands start at $49, as the bands range from sports bands, fine leather, and stainless steel to accommodate for every occasion. The iPhone 6 and iPhone 6 Plus will be available for pre-order on September 12 and officially launch on September 19. Apple has been at the forefront of technological innovation since its founding in 1976. With a commitment to cutting-edge design, user-friendly technology, and groundbreaking advancements, Apple continues to redefine industries and enhance lives worldwide.

Apple CEO Tim Cook Introduces the Apple Watch, calling it the most personal device Apple has ever created. Designed for style, innovation, and everyday convenience, the Apple Watch redefines wearable technology.

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