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Journalism Story, Uncategorized

IUMT Students Behind Scenes Uphold a Reputable Community

By Jada Wolf, Lilly Marion and Chloe Schiller

There is so much more to Indiana University’s Musical Theatre School (IUMTS) than what meets the eye. On the surface, it may seem like a typical school where students major in the performing arts, but what’s truly remarkable is the level of commitment required and the deep sense of community that supports every aspect of the program. The students involved in musical theatre here at IU are not just performers—they take on multiple roles in their daily lives, managing intense rehearsals, classes, and personal obligations all while maintaining the relationships they’ve formed with their peers. It is this sense of community that truly makes the experience at IUMTS special. These students are expected to be so much more than just students—they are artists, collaborators, and individuals working to push the boundaries of their craft.

IU musical theatre students rehearsing for the legally blonde play on April 18th in Ruth N. Halls Theatre

Life as a musical theatre major at IU is demanding and intense. From the late-night rehearsals to the hours of practice, it can be incredibly taxing. Yet, despite the hard work, it is the sense of camaraderie and the support system within the IUMTS program that ensures students are able to thrive. The life of a musical theatre major is very serious, but it is this community behind the scenes that makes it all possible. As Aydia, a 19-year-old sophomore currently cast as Brooke Wyndham in the popular musical Legally Blonde, reflects on balancing her social life, academic commitments, and musical theatre, she emphasizes the importance of having a supportive environment to return to after long and demanding days.
Aydia explains, “It’s definitely hard, but I live with a bunch of non-musical theatre majors, so that makes it easy to come home to a space where I don’t have to talk about theatre. And we get to talk about all the other drama in our lives. So it’s definitely nice, and I think our program does a great job of letting us be a part of other things in our lives.”

This balance allows Aydia and others like her to experience the full scope of university life, outside of just the musical theatre bubble, creating a sense of relief and normalcy in a high-pressure environment.

Not only did the IU community help Aydia in this way, but it has also played a pivotal role in shaping her into the person she hoped to become. When Aydia first arrived at IU, she was still figuring out who she wanted to be, like many students in their early years of college. The experiences and relationships she’s built with those around her have helped her grow in ways she could have never anticipated. Aydia shares, “I came here immature and ready to party, but having a community that’s not all about that and is always there for you when you’re in your lows and also in your highs, and is ready to back you up at any moment, has been really awesome, and I’ve just learned so much from it.” This sense of unwavering support in both personal and professional matters is something that defines the IUMTS community. It’s a place where students are encouraged to grow, not only as artists but as individuals.

Molly Higgins, a junior actor, explains her journey through the musical theatre school, and what it means to her.

Molly, a junior in IUMTS who plays Margot in Legally Blonde, echoes similar sentiments about the importance of the community in shaping the students involved in the program. “I think specifically within the musical theatre program, a lot of us have a close relationship, so it creates such a positive environment, especially because we spend so much time together rehearsing. It is kind of competitive because we are all auditioning for the same roles in the summer, but the program is super supportive, and we have such close-knit friendships. It really feels like a family. It’s shaped me to consider other people’s feelings and what they’re going through because we’re all tired and have classwork, so we have to be careful of what we’re saying.”

This balance is something unique to the IUMTS program. While musical theatre is inherently competitive, with students auditioning for coveted roles and working hard to perfect their craft, there’s still a deep sense of support among the students. They understand that they are all working toward the same goal, and that goal isn’t just personal success—it’s the success of the entire group.
As you can see, there is so much that goes into every step of these productions—from rehearsals to choreography to prop-making to simply learning to work together. Each member of the IUMTS community plays a crucial role in ensuring the success of the final product. Both Aydia and Molly express how much they love the job they do and how their passion for theatre has been a part of their lives for as long as they can remember. Aydia says, “I’ve been acting forever—honestly, since I was six or seven. I was on a national tour when I was younger, which is how I got my start in musical theatre.” Molly shares, “I’ve been acting since second grade and fell in love with it from then.”

It’s clear that their love for theatre is not just a passing interest—it’s a lifelong commitment. Their dedication to their craft and to the community at IU speaks to the passion and perseverance that are necessary to succeed in the highly competitive world of musical theatre. IUMTS program provides not only a place to hone their craft but a supportive, experienced, and welcoming community that will be there for them every step of the way.

BLOOMINGTON, Ind. (April 3, 2025)

https://youtu.be/pw2A0u06HvI?si=lH8aSzvTGsibiQqv

 

Journalism Story, Uncategorized

Bloomingtunes Hits the Right Note: A Cappella Group Gears Up for their April Performance


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Kaixin Chen, Natalie Anderson

April 3 BLOOMINGTON, Ind.

From a little practice room in the Jacobs School of Music, voices layer upon each other creating a perfect harmony. Inside, a circle of singers warm up for rehearsal, joking between songs and correcting each other’s parts politely. There is no conductor or lead singer, just a group of women making something from scratch, building off of each other’s talents. 

For the members of The Bloomingtones, an all-treble a cappella group at Indiana University Bloomington, performance is only half of their narrative. In just two years, the group has become a creative space, where members are musically challenged, gain performance opportunities, and a sisterhood that sings together. “I wanted more performance opportunities”, said Julianna Banfe, the co-founder of Bloomingtones. “Being in an all women’s space was very important to me.” 

Founded just two years ago on the top of Goodbody Hall, The Bloomingtones were formed to provide more a cappella opportunities for treble-voices students, and at the heart of the project was Julianna Banfe and Ella Fox. Fox explains how the group 

That culture starts at the top. Fox and Banfe, who help lead rehearsals and arrange songs, have seen the group expand in both sound and spirit. Banfe says, “Leading rehearsals, arranging music for us to sing, obviously that stuff is difficult, but it’s also so rewarding because it leads to just a great outcome.” 

Performance to The Bloomingtones is about so much more than product, but about the process. Although they rehearse faithfully and push each other musically, the group appreciates the process and the growth that comes from challenging themselves, trying out new arrangements, and learning to sing with a single voice. That validation is rewarded at performances, where the group’s cohesion and hardwork shine through. Whether they’re singing at a campus showcase or the ICCA’s, audiences see more than just their vocal talent but their teamwork. 

Of course it takes work to achieve their hard work. The ensemble rehearses several times weekly, and members pour out extra hours arranging music, designing the show program, and helping grow the club even further. At a university that is competitive, especially among performance majors, The Bloomingtones offer a welcome community. It is a musical outlet built on community, and is proven by their success.

Ella Fox and Julianna Banfe lead the group in practicing for their upcoming performance. The group brings together a variety of music lovers, all coming together for the love of music.

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Apple Watch Release

FOR IMMEDIATE RELEASE

Media Contacts
Will Morris
Ava Eppley
Jennie Scala

CUPERTINO, California (Sep. 9, 2014) – Apple today has just introduced its newest product on the market, the Apple Watch. Tim Cooks, the CEO of Apple, took the stage to have his viewers gain more knowledge on the newest product. The watch itself has so many different, amazing features that are all user friendly. The watch has a small, rounded square, touch screen that allows the user to be able to guide their way to the different apps allowed on the watch. Like any watch, It allows for a digital clock to appear right on the front home screen but that’s not all. You are also able to have a stopwatch so you can accurately time things, or you can set timers on the device and once the timer goes off your watch white vibrate right there on your wrist to notify you. The watch itself is super customizable and allows users to make their watch have their own style. As stated before, the app has so many different features and apps like a health and fitness app that allows for the user to check and keep track of their heart rate, their steps and many more. 

Apple introduced their new product, the Apple Watch, with new innovative technology similar to the iphone. A student at Indiana University checked his calendar on his new Apple Watch and ensured he made it to class on time.

The Apple Watch has more than just a touch screen as well. On the side of the watch there is a small circular dial that is a major tool the user is allowed to use to have more convenience. The dial or as Tim called it “The Digital Crown” works as a function for people that need to use the touch screen but don’t want to cover the screen with their fingers while they are trying to zoom in or scroll. This amazing and helpful feature allows the user to scroll up and down on the screen or if they are on an app that allows it, it can be used to zoom in, like on the maps app for example. The feature is very important to have on the watch but it also does more. If the user would like to navigate to the home screen to view all of their apps, they just need to push the dial and it will take them back to the home screen. This feature is amazing and super helpful. 

As mentioned earlier, the watch has many different apps that it allows. One of the super helpful apps that is on the watch is Messages. This sounds exactly how it is, it’s the same app on your iphone and allows you to message your contacts that you have synced on your iphone. This is super helpful in times where maybe your phone is dead and your watch is the way you are able to contact someone. Simpler to the messaging app, it also allows calls. Yes you are able to call someone right there from your wrist. Another app is the photos app. This is an app where you are able to look upon some of your favorite memories that you captured on your phone. You are able to select photos you would like to keep, or would like to delete and complete this task right there in the app. 

The watch allows for the user to have their own style, taste, and diversity with the different customizations. The Apple Watch body comes in many different colors which you are allowed to choose which one you want. There are different straps that the user can purchase to have it be 

Seated at a table at Raising Canes, a man enjoyed his meal and glanced at his Apple Watch to check his notifications. The new Apple Watch made it easy to stay connected without interrupting his dining experience more comfortable or to change up their style. You’re also able to change the way your screen will display like the clock on the front and a wallpaper to go with it that can be set to whatever you please with your own photos you have saved. As Tim Cooks said during this announcement “the watch is made to be as personal as you want it”. 

This new amazing product by Apple is life changing  for the users that buy and create a whole new way of communication and lifestyle. It brings convenience to the user for day to day tasks. The watch working as a normal watch but also as a smaller, personal, version of an iphone is a new life changing piece of revolutionary advanced technology that is bound to be a must have for the apple community.

[kultura]https://iu.mediaspace.kaltura.com/media/t/1_7b4r0mnx[/kaltura]

Segment 1: Apple plays video to announce their newest product on September 9th, 2014 held at the Flint Center at De Anza College in Cupertino, California. Their brand-new product that was announced on this day was called the Apple Watch.

Segment 2: Tim Cook, Apple CEO, introduces Kevin Lynch, Apple Vice Presidnet to the stage to give the first ever live demo of the product. Both Cook and Lynch were ecstatic about Apple Watch’s release and were very proud of the detailed product Apple created.

Segment 3: Tim Cook, Apple CEO, announces the Apple Watch’s starting price and release date. Apple Watch started at $349 and was to be released in early 2015.

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Public Relations Story, Uncategorized

Project 2: Apple Watch Press Release

FOR IMMEDIATE RELEASE

Media Contacts

Preston Andrews

Ella Blake

Eli Alvis

 

CUPERTINO, California (Sept. 14, 2014)— Apple CEO Tim Cook announced the newest invention in the company’s storied history, The Apple Watch, in front of a sold-out crowd in Cupertino on Tuesday.  

The watch world, as it is known, will never be the same.

The advancement of the watch was so dramatic that even Cook was blown away by what the company could accomplish.

“We love to make technology more personable and allow our users to do things they never could have imagined.” Said Cook.

 

Lisa checked her Apple Watch as she received a message from one of her teachers. It was important she prioritized work outside of the school too.

The Apple Watch is far from a one-size-fits-all all device. The Apple Watch delivers state-of-the-art accuracy and is customizable to each user who puts it on their wrist. From health and fitness to its slick exterior design, the Apple Watch blows users away in every way imaginable. From its flexible display, designed for easy magnetic charging, to the guts of the system, which include a custom-designed chip with sensors to detect your pulse and daily activity. Wearing the Apple watch is essentially wearing a computer on your wrist.

Leah inspected her Apple Watch and made sure her heart rate and pulse were at a normal level after being in the sauna. She needed to keep track of her health.

The Apple watch will, “Redefine what people will expect from its category,” said Cook.

The Apple Watch is not just another fitness watch. The Apple Watch comes with a slick, smooth exterior that is perfect for all walks of life. From the stainless-steel Apple Watch to the Durable Apple Sport, which includes sixty percent stronger alloys, and the Apple Watch Edition a watch that is made of 18-karat gold

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Apple Vice President Kevin Lynch was more than thrilled to describe in detail the life-changing features of Apple’s newest design. The Apple Watch is so accurate, that it can tell time down to one fiftieth of a millisecond. Interesting enough, the Apple Watch includes features that give users the ability to analyze the moon, as well as tell where they are on Earth.

The Apple Watch will change the way that we communicate. With a taptic engine, the Apple Watch alerts the user with a subtle tap on the wrist when they receive a notification. It is easy to respond to messages on the Apple Watch. From Apple’s quick board, which includes accurate, generated responses, to creating your own custom messages the Apple Watch makes it so that users do not have to pick up their phone to stay in contact with others.
Traveling has never been easier, thanks to the Apple Watch. Apple has partnered with countless companies to revolutionize the way that we travel. From unlocking hotel rooms to accessing flight tickets to providing maps and mass transit directions, traveling has never been simpler.

On a personal level, the Apple Watch enables users to track their parked cars, keep track of the big game, and even control the temperature of their home from their watch; but, those are just some, of the ways that the Apple Watch can change lives.
“Being active is one of the best things that you can do to improve your health, and Apple Watch gives you the ability to be a bit healthier,” Cook told the crowd.

Apple Watching features fitness, and workout apps, that track a user’s activity right to the very last step. Apple Watch is designed for everyone; from beginners on their fitness journey to elite athletes, Apple Watch provides state-of-the-art and never-before-seen data to improve the workout experience. Apple Watch gives users a complete overview of their activity, from calories burnt, to comprehensive workout plans that allow users to compete and get the best out of each other, as the Watch adapts to each users preferences.

The video we put together emphasizes the variety of apps and uses provided by the Apple watch. This revolutionary product offers lighting control, health monitoring, ect, and is functional for all. The subjects we chose were based on age and how each individual used the Apple Watch product. The first subject, Leah, who is a teenage girl, tracks her fitness, how active she is and monitors her heart rate before, during, and after her workouts. This is important for Leah because she has asthma which is a chronic lung condition that can make breathing difficult if not watched and managed. The Apple Watch made Leah’s life easier to navigate and keep track of rather than relying on relying on her phone to do so. The second subject is Lisa and she uses her apple watch for different reasons, however, just as important. As a mother of three along with being a principal, reliability and availability at all times is crucial to Lisa. For the most part, she utilizes the phone call and message apps to stay in contact throughout the day.

“This is the most personable device that Apple has ever created,” said Cook.

Apple Watch will become available in early 2015 and will retail for $349, symbolizing another revolutionary release, in a long-standing tradition of life-changing creations from Apple.

https://iu.mediaspace.kaltura.com/media/t/1_6ggo0jr1

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Apple’s Latest Breakthrough: The Apple Watch Redefines Smartwear

 

FOR IMMEDIATE RELEASE

Apple’s Latest Breakthrough: The Apple Watch Redefines Smartwear

Media Contacts: 
Sutherlyn Banker
Madi Graves
Nate Gouker

Tim Cook proudly announced the next chapter in Apple’s story with the introduction of the Apple Watch at an event held in Cupertino, California. Cook emphasized that the Apple Watch is the most personal device they have ever created. It is precise, highly customizable, and offers new, intimate ways to connect and communicate. The watch features an elegant design that seamlessly integrates with the user’s lifestyle, offering a range of materials and colors to choose from. With its innovative display, users can easily access notifications, apps, and messages with just a flick of their wrist. “The Apple watch is something that has never been done before,” said Cook.

It serves as a  health and fitness device. This includes advanced health tracking capabilities, such as heart rate monitoring, calorie counting, and activity tracking, encouraging a more active lifestyle. Users can also set personal fitness goals and receive notifications to keep them motivated throughout the day. “The Apple Watch can cater to different needs, from tracking workouts to managing daily tasks, all while remaining a stylish accessory,” said Cook.

College students are excited about Apple’s announcement of their new smartwatch. This device tracks both heart rate and mileage for running and walking. It also allows students to map out the locations of their classes and other destinations on campus.

Cooks and his team added extra functionality to a mechanism that has been on the watch for decades: the dial. On the Apple Watch, this mechanism is called the digital crown. This crown includes infrared LEDs and photo diodes that translate rotary movement into digital data. “It is simple, elegant, and amazing input in a navigation device,” said Cook. “The Apple Watch is so personal that you don’t put it in your desk or your pocket; you wear it on your wrist,” said Cook.

A local professor is taking a moment to engage with her new Apple Watch before class. She considers it a game changer for increasing her efficiency. With just a touch on her wrist, she can check all of her notifications and announcements. “It’s been one of the best purchases I’ve made, and it has made my life so much more efficient,” said the professor.

During the event, Cook invited Kevin Lynch, Apple’s vice president of software, to the stage to give the very first live demonstration of the Apple Watch. They have been working to enable third-party developers to extend their apps for the Apple Watch, allowing these apps to appear on the device’s screen. Lynch mentioned that you can even unlock your hotel door using the watch, which thrilled the crowd. There is a feature that helps you locate your car if you lose it, enabling you to track its location and find your way back.

“It’s amazing what you can do with your wrist,” said Cook. The Apple Watch enables us to motivate people to be more active and healthier. “The Apple Watch helps you live a better day,” he continued. This device combines the features of an all-day fitness tracker with those of a highly advanced sports watch, allowing you to wear it all the time. It offers a new, innovative, and personal way to communicate directly from your wrist. Cook concluded his speech by mentioning that there is so much more to discuss, but they did not have time to cover everything.

The list of features is extensive. Ranging from health monitoring tools that track your heart rate and sleep patterns to customizable watch faces that reflect your personal style. He kept expressing the Apple watch is not just a new piece of technology but empowers users to take control of their health and well-being in seamless way. He left the crowed with excitement for what the future of Apple holds.

 

Tim Cook unveils the first-generation Apple Watch. He explains the groundbreaking innovation in precision, design, and health tracking—changing the way we connect, stay active, and monitor our well-being.

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Apple Unveils the Apple Watch Series V: The Future of Personalized Technology


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FOR IMMEDIATE RELEASE

 

Apple revealed a new grounding product with revolutionary technology–The Apple Watch. 

 

Media Contacts

Naomi Maurer

Lexi Bunting

Matt Novello

 

CUPERTINO, California (Sept. 9 2014) –Apple’s CEO, Tim Cook, revealed today, the company’s new groundbreaking product–The Apple Watch. Available in two sizes, 38 mm and 42 mm, the Apple Watch is the most personal device Apple has ever created, featuring sophisticated capabilities that seamlessly integrate into the user’s daily life.

Cook began the presentation by saying, “We love to make great products that really enrich people’s lives. We love to integrate hardware, software and services seamlessly.” Cook highlighted Apple’s commitment to creating technology that enhances the experience of its users, and producing products that are functional and natural to use. 

The Apple Watch is highly customizable, offering the users a variety of ways to express their own personal style. The watch has intimate ways to connect and communicate, and serves as a comprehensive fitness device, a navigational tool, and much more. It’s designed to not just be a device, but an extension of the buyer, fitting into their lifestyle.

The Apple Watch has a rich design story,  with the goal being to take cutting-edge technology and make it more accessible and practical for everyday use. Johny Srouji is Apple’s senior vice president of Hardware Technologies saying, “Creating beautiful objects that are as simple and pure as they are functional. Well, that’s always been our goal at Apple. We designed the Apple Watch as a whole range of products, enabling millions of unique designs, unparalleled personalization, both in appearance and capability.” 

The Apple Watch was created to be worn for both special occasions and for everyday use. It reflects personal style and demonstrates how technology can fit seamlessly into that. The combination of Apple’s hardware and software delivers a product that is not only functional but also inspiring

Personalization was a large focus in the design process. “You can personalize both the appearance and the capability of the Apple Watch. Personalization extends way beyond the interface. We’ve designed six different straps, and a mechanism that makes them easily interchangeable, with a level of refinement and precision that also serves a functional purpose,” said Cook. Whether users want the elegance from the 18 carat gold base with leather loop strap or the stainless steel base with practical, sweat-resistant silicone sports strap, they can easily change the look of their watch to match their style.

One of the biggest challenges Apple faced when designing this product was the watch’s small size. To overcome this, Apple introduced the digital crown, a revolutionary input method that allows users to interact with the device. The digital crown functions as a dial that lets the user scroll to find which app they would like to use. This addresses the issues with having to work around a smaller display effectively. So the user can use Apple’s apps such as notes, message, timer, etc.. or third party apps like Pinterest, Instagram, Spotify, etc..  

Cook said, “Apps are designed for lightweight interaction that let you respond quickly to messages. And with digital touch, we’ve developed an entirely new way for you to connect intimately with others. You can get someone’s attention with a gentle tap. You can send a quick sketch, or you can even share something as personal as your own heartbeat. These are subtle ways to communicate that technology often inhibits rather than enables.”

 

In addition to the digital crown, Apple introduced another remarkable technology in the Apple Watch—the ability to sense force as well as touch. This added a new layer to the user interface, creating an intuitive experience that felt even more natural. The Zaconia backing of the watch has four sapphire lenses– infrared with visible light LEDs. Allowing to direct a comprehensive picture of your daily activity, the crystals house a one of a kind inductive charging system. 

Cook continues with “At the heart of the watch is a custom designed chip that integrates many subsystems into one remarkably compact module, which is then completely encapsulated to protect the electronics. It’s essentially miniaturizing an entire computer system onto a single chip.” Those qualities allow the watch to be an incredibly accurate device that was created for everyday use and functionally is user friendly.  It was built with everyday use in mind, seamlessly blending cutting-edge technology with an intuitive design.

 

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Sorority girl getting her lunch while checking her apple watch
In a world where multitasking is key, the Apple Watch is an essential companion, even in the simplest daily routines. Whether tracking fitness goals, checking notifications, or keeping up with a busy schedule, the device allows users to stay connected while on the go. As seen in casual dining settings, wearable technology seamlessly integrates into everyday moments, offering convenience without interruption.
Sorority chef checking his apple watch in the middle of his shift
In the fast-paced world of professional kitchens, precision and timing are critical. The Apple Watch is emerging as a valuable tool for chefs, allowing them to seamlessly manage timers, track tasks, and stay connected without disrupting their workflow. Whether monitoring cooking times or receiving important notifications hands-free, the device enhances efficiency in even the busiest culinary environments.

 

 

 

 

Public Relations Story, Uncategorized

Apple CEO Tim Cook Unveils Company’s New Product: The Apple Watch

For Immediate Release 

Media Contacts

Chiara Brewer

Jordyn Cicero

Carolyn Saban

Apple CEO Tim Cook Unveils Company’s New Product: The Apple Watch

CUPERTINO, California. (September 9, 2014) – Tim Cook, CEO of Apple, revealed Apple’s new product the Apple Watch to a large crowd in Cupertino, CA on Tuesday, Sept 9, 2014. 

On the morning of the launch event for the iPhone 6, there was one more exciting product to share with the audience. Cook proudly described the Apple Watch as the most personal device Apple has ever created. The watch is synched with the universal time standard, customizable to personal style and taste, a new way to connect with others from your wrist, works seamlessly with the iPhone, and acts as a health and fitness device. Before moving into a detailed description of the Apple Watch and its many uses, a short video was shown, highlighting its various components up close and showcasing the different band colors. The crowd cheered with excitement at the innovation.

An important part of the design process for the company was ensuring the smooth transition to a breakthrough user interface. Cook emphasized that the watch is not just a smaller scale version of the iPhone, as the display would be too small to be used effectively. One of its key innovations is the Digital Crown, a navigation tool that allows users to zoom in, scroll, and return to the home screen without obstructing the display. The watch also includes technology that senses both touch and force, enabling different commands based on the app being used. 

As for aesthetic and style choices, there are three distinct collections and six different watch band choices. Apple designer Jony Ive narrated the watch’s design story, highlighting the thoughtful craftsmanship and smooth transition to a wearable interface. The watch is available in three distinct collections: Apple Watch, crafted from a custom alloy of stainless steel; Apple Watch Sport, featuring a lightweight aluminum case and strengthened ion-exchange cover glass; and Apple Watch Edition, made from luxurious 18-karat gold that is twice as hard as standard gold. The first of the six interchangeable bands for the watch is the Sport Band which is durable, sweat-resistant elastomer offered in a range of bold colors. Second is the Leather Loop which is soft quilted leather with concealed magnets for a comfortable fit. Next is the Handcrafted Leather Modern Buckle band which closes with a solid metal clasp and wraps symmetrically around the wrist. Fourth is the Simple Leather Classic Buckle band which is inspired by traditional watches. Next is the Stainless Steel Link Bracelet which is a sleek, adjustable bracelet with a secure clasp. Finally is the Milanese Loop which is made of a flexible stainless steel mesh, has a magnetic closure, and is infinitely adjustable.

New Digital Touch feature allows users to communicate through sketches, gentle taps, or even the sensation of a heartbeat sent directly to their wrist. Smart replies, dictation, and emoji responses make messaging quicker. The device also introduces Glances, a feature that allows users to swipe through essential information such as upcoming calendar events, weather updates, etc. Notifications are felt as a gentle tap on the wrist.

A major new aspect with the watch is the Fitness App. It encourages users to sit less, move more, and get exercise through three activity rings. The Move Ring tracks calories burned and motivates users to stay active. This ring closes when you’ve hit your personal goal. The Exercise Ring measures physical activity and tracks progress toward the recommended 30 minutes of daily exercise. Finally, the Stand Ring reminds users to stand and move throughout the day to reduce sedentary time. The default goal is to stand for at least one minute in 12 different hours during the day. The Workout App provides real-time stats for activities like cycling, running, and walking. Users can set specific goals based on duration, calories burned, or distance traveled, with detailed summaries available post-workout. The Apple Watch syncs with the Health App on the iPhone, delivering personalized insights and fitness reminders to keep users on track.

When looking to the future, Kevin Lynch, Apple Vice President, described the opportunity for usage of third-party apps on the watch. He talked about the application “Watchkit” which is a way for these apps to become user friendly. Third-party apps would be able to send notifications, provide travel updates, and even offer unique functionalities like airline check-ins with a simple tap. This capability will open the door for endless possibilities in wearable technology. The watch will retail starting at $349 and become available for pre-sale purchase on April 10, 2015.

“New innovative intimate way to communicate directly from your wrist,” Cook said in closing. “And it’s a comprehensive health and fitness device, and it is so much more that we don’t have time to cover this morning.”

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Abby, manager of station 11, checks her apple watch hoping for 5 o’clock. Using notification reminders on her apple watch helps her ensure she gets all her tasks done during the day! 

College student Marissa checks her apple watch while she prepares dinner. Her apple watch helps her stay organized during her busy day so she can focus on her self care at night.

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Apple CEO Tim Cook Shows off new Apple Watch

FOR IMMEDIATE RELEASE

Media Contacts

Ben Cowles: Photographer
Anna Bryson: Editor
Alex Lemon: Writer

CUPERTINO, California. (Sept. 9th, 2014) –

Apple CEO Tim Cook unveiled the companies new Apple Watch which utilizes a brand new user interface to infuse it’s iPhone technology with a wrist watch on Tuesday.

The introductory video for the Apple Watch was met with a standing ovation by the audience at Apple’s WorldWide Developer Conference held at Apple Park, the companies HeadQuarters. In this video, Apple highlighted many features that grant users the ability to make each Apple Watch unique. Features include customizable layouts, a simple to use interface and interchangeable wristbands. 

The Apple Watch, set for release in early 2015, will come in three different editions; Apple Watch, Apple Watch Sport and Apple Watch Edition. With the release of their new product, Apple has continued its line of groundbreaking technology.

“It’s so simple and elegant, it’s something only Apple could do,” Cook said. 

Cook and Vice President Kevin Lynch showed off the three main purposes of the Apple Watch. First, it functions as a fast and reliable time keeper with a clock that “is accurate within plus or minus 50 milliseconds,” Cook said. Second, the Apple Watch’s communication system has created a new and fun way to get in touch with friends. With the simple motion of your wrist, the user is able to view notifications and even respond to messages. Using the Quick Board feature, messages can easily be responded to with analyzed responses or silly emojis. Finally, Cook mentions its ability to work as a fitness band for all types of individuals. It is able to accomplish this through the two separate apps that come installed on the watch, the fitness and workout apps. With the Apple Watch, the potential for fitness growth is limitless.

Bloison Lawee glances at his new Apple Watch, adjusting the settings. Lawee uses his watch to track his assignments for school, keep up with friends and log his medications

“Apple builds great products that enrich people’s lives,” Cook said, “and arguably, we can take that to a whole new level with Apple Watch.”

Developers at Apple understood that a change would need to be made for the interface to be optimized for this new device. Instead of using your finger to scroll, Apple implemented a sleek dial on the side which they are calling the digital crown. This digital crown allows users to zoom in and out as well as navigate the user interface without blocking the user’s view of the screen. This proactive step of incorporating a more useful function to an everyday device like the dial on a watch, Apple proves they have spent deep thought on both form and function.

“It can be worn all day, for any occasion,” Cook said.

Jeremy Cowles uses a lathe to whittle down a piece of wood for a table project. Cowles uses his apple watch to play podcasts about wood working, keep in touch with family, and respond to calls while he is wood working.

Each user can make their Apple Watch unique, not just with the interface but with its six boldly unique types of straps. All of these straps, which come in many vibrant colors, can be easily interchanged with one another with a simple interlocking system. These bands can be used for function, with the user’s choice of a chemical resistant band or a leather buckle and stainless steel straps.

“Apple Watch is the most personal device Apple has ever created,” Cook said.

The Apple watch will start at $349 upon its release. The Apple Watch will work with your iPhone, allowing the Apple Watch to pull up messages and allow responses. Due to this, the iPhone is necessary for use of the Apple Watch. 

The Apple Watch comes with its magnetic charging cable which easily attaches to the back of the watch for charging. With its 18 hour battery life, the Apple Watch can last users all day and charge rapidly overnight.  The Apple Watch comes in a 38 or 42 millimeter screen and comes in two separate finishes, stainless steel or space black. 


Apple CEO Tim Cook exhibits the company’s new product, the Apple Watch in Cupertino, California. He described the features that differentiate the watch from other products on Tuesday.

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Public Relations Story, Uncategorized

Apple Watch:Not Just a Watch

FOR IMMEDIATE RELEASE

Apple Watch: Not Just a Watch

Media Contacts:
Jennifer Liu
Jenna Nolot
Ava Thompson

 

On September 9, 2014, Apple’s CEO Tim Cook unveiled the first Apple smartwatch at Apple’s event in Cupertino, California. More than just a timekeeper, the Apple Watch transforms how users manage their daily lives by integrating time management, health tracking, and smart connectivity into one device.

“We have been working incredibly hard for a long time on an entirely new product,” Apple CEO Tim Cook said during the keynote. “We believe this product will redefine what people expect from its category.”

Olivia Allen using her apple watch for work
Olivia Allen, 29, property manager at The Dillon, stays on top of tenant requests while managing her busy schedule. Her Apple Watch’s real-time notifications and calendar reminders help her stay organized and efficiently handle daily tasks.

The Apple Watch features a sleek, modern design and is available in three versions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each version is made with different materials and bands to suit a variety of users. As CEO Tim Cook said, the device has a Retina display and supports Force Touch technology, which distinguishes between light and heavy presses, allowing for a smarter interaction experience. The Digital Crown is an innovative interaction method on the Apple Watch, that supports scrolling, zooming and returning to the home screen, preventing the user’s fingers from blocking the screen and improving the smoothness of the operation.

Tim Cook also mentioned the Apple Watch’s ability to keep users connected in a more convenient way. Users can receive and respond to phone calls, text messages, and emails directly from the watch. Siri, Apple’s voice assistant, is integrated into the device, allowing for hands-free commands. The “Glances” feature provides quick access to essential information like schedules, weather, maps, and navigation with a simple raise of the wrist, reducing the need to check a phone frequently.

College student enjoys her apple watch
Ava Kaiser, 19, an IU student, focuses on her workout while training at the gym. The Apple Watch tracks her heart rate, monitors calories burned, and keeps her motivated with personalized fitness goals, helping her balance academics and an active lifestyle.

The Apple Watch also introduces a new way to create human connections. The “Digital Touch” feature allows users to send hand-drawn sketches, taps, and even share their heartbeat through haptic feedback. This interactive function enhances personal communication and provides a more intimate way for users to engage with one another.

Apple Watch also comes with powerful health and fitness features, including a built-in accelerometer, heart rate sensor, and GPS, so you can record your steps, heart rate, exercise track, and more activities. Apple Watch can visually display the client’s exercise status. For example, the Apple Watch reminds people to stand up after sitting for a long time, move around, take deep breaths, etc. The Fitness App tracks the user’s daily exercise and the Workout App provides personalized data monitoring for different exercise modes (e.g., running, biking, etc.) to help the user develop a more scientific fitness plan.

In the field of payment, Apple Watch also brings disruptive changes. Apple Watch has built-in NFC chips, Apple Watch can be directly connected to Apple Pay, users only need to raise their wrists close to the payment system to complete the payment. Apple Watch changed the traditional payment methods. They let the transaction become more secure, fast, and convenient.

The launch of the Apple Watch coincides with the introduction of the new iPhone 6 which features larger screens, and improved performance. That’s the first time that the iPhone supports Apple Pay. iPhone’s deep connectivity with the Apple Watch allows users to switch between multiple devices. It’s more efficient for users.

Apple Watch is expected to be available in early 2015, with a starting price of $349, and is compatible with iPhone 5 to iPhone 6. The watch uses inductive magnetic charging, which makes the charging process simple and efficient.

In short, the Apple Watch is more than just a smartwatch, it represents the perfect fusion of technology, fashion, and personalized experience. It not only changes the way of time management but also brings people closer together and helps them develop a healthy lifestyle.

Apple continues to push innovation forward, shaping the future of wearable technology. As it evolves, the Apple Watch remains at the forefront, offering a perfect balance of style, function, and advanced features that enhance everyday life

Tim Cook introduces a video showcasing the Apple Watch, offering a first look at its design and features. The video shows how the device opens a new chapter for Apple, redefining wearable technology.

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