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CUPERTINO, California (Sept. 9, 2014) — Apple CEO, Tim Cook, unveiled their newest product, the Apple Watch— a revolutionary device with a beautiful design, completely customizable and tailored to fit each individual’s wants and needs. The Apple Watch, a smartwatch, was engineered for the most efficient maneuvering, with every feature accessible with the tap of a finger or the flick of your wrist. It is a wearable, and powerful tool that changes the way we interact with the world for the better. With its cutting edge features, Apple has created a watch that isn’t just a watch, but a powerful addition to our everyday experiences with technology.

“We set out to make the best watch in the world, one that is precise,” said Cook. “It’s incredibly customizable, so you can find one that reflects your personal style and taste. Because you wear it, we invented new intimate ways to connect and communicate directly from your wrist.”

The Apple watch was designed to redefine the world’s perception of wearable technology. The design of this product, both internally, as well as externally, was created specifically for user convenience. With the most simple of movements, the individual sporting their new Apple Watch has access to an incredible range of action. Combining the traditional, classic aspects of a typical watch, as well as almost all fitness tracker features, and those of the average smartphone, the Apple Watch truly does it all. This watch features a digital crown, a touch screen, a heart rate monitor, and a fitness tracker, not to mention access to the internet, and the ability to call and message.

With the Apple Watch’s first launch, Apple offers several sizes, styles, and finishes. It is available in two sizes, 38mm and 42mm, as well as in three collections— Apple Watch, Apple Watch Sport, and Apple Watch Edition. The Apple Watch, the basic collection, is made with stainless steel, and is just as durable as it is appealing to the eye. The Apple Watch Sport is tailored to individuals with a more active lifestyle, featuring lightweight aluminum, and access to more durable band styles. From running to rock climbing, this collection was made for action. Finally, the Apple Watch Edition is the most luxurious of the three, featuring the elegant 14k gold finish. Being so customizable, Apple ensures that there is a watch for everyone. Like the watch itself, Apple also offers several styles of bands, including athletic bands, leather bands, and stainless steel bands with a wide variety of finishes. Your opportunity for self expression doesn’t stop here, as there are several opportunities to personalize internal features as well, such as your watch face’s theme, color scheme, and font.

This groundbreaking technology is not only for aesthetics though, as it allows for a new, more convenient form of communication, acting as the perfect partner of the iPhone, but not just an extension of it. With its newly developed software, through the Apple Watch, the user can stay connected in several ways, including call, text, and interaction with Siri, Apple’s AI assistant. By using only your voice, or a simple gesture, users can reply to messages, check the weather, or set an alarm. Real-time notifications are also easily accessible, as well as several other apps.

Apple’s vision for their Apple Watch was to create a personal, convenient, and functional device for their users, and they did just that. To own an Apple Watch is to be healthy, connected, and entertained. With this device’s wide array of features, I have confidence that it will, and has, paved the way for many more wearable technology developments. The Apple Watch is revolutionary, reliable and truly a lifestyle.

Cook presents the brand new Apple Watch. This keynote speech took place in Cupertino, on September 9th, 2014.

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Apple Reveals the Apple Watch- A Huge Leap in Wearable Technology 

Cupertino, CA-  Today, in front of a massive crowd Apple’s CEO Tim Cook revealed the “next chapter in Apple’s story” the Apple Watch. With this enormous unraveling, Apple instantly set a new standard for wearable technology. During the big reveal, Tim Cook demonstrated how the Apple Watch is designed to seamlessly integrate with everyday life. It provides a powerful, intuitive, and stylish device that enhances how users communicate, track their health, and interact with the world. “Apple Watch is the most personal device we’ve ever created,” said Cook. “It reimagines what a watch can do, connecting technology with people in a way that feels natural and essential.” According to Tim Cook, this new innovative device is intended for everyday use with features that assist in communication, and health tracking as well as a plethora of other day-to-day uses. In addition, Apple’s new device has applications that assist with navigation and give users discreet messages when they receive messages. The Apple Watch has a range of adjustable bands and materials, such as 18-karat gold, stainless steel, and aluminum. The device also offers the option of interchangeable bands that allow for personalization, offering a variety of styles, including the Milanese Loop, Leather Loop, and Sport Band. This attention to detail demonstrates Apple’s keen marketing tactics and Apple to keep users fascinated.

The Apple Watch isn’t just a timepiece but a comprehensive health and fitness tool that can help you track and control your health while attaining your fitness goals. “Apple Watch motivates people to live a healthier life,” said Jeff Williams, Apple’s Senior Vice President of Operations. “It provides the kind of insights and encouragement that were previously only available through dedicated fitness devices. By flicking your wrist, one can send and receive messages, make calls, and receive notifications thanks to the device’s seamless integration with the iPhone. Also, Siri is implemented within the watch, providing voice-activated support for tasks like using Apple Maps for navigation, creating reminders, and checking the weather. Many Apple devices such as iPhones and Macs easily pair with the Apple Watch, forming a connection that improves convenience, and productivity. Early in 2015, the Apple Watch will be on sale for $349. To accommodate varying tastes and lifestyles, it will be available in three collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Security and safety are a major priority with Apple’s new innovative device. The device’s “Tap to pay” or Apple Pay capabilities allow secure, contactless payments directly from the wrist while requiring biometric authentication for enhanced protection as well as other security methods. The Apple Watches contactless payment capabilities are a major step in the future of digital transactions as well as the future of secure payments. 

The Apple Watch has many partners such as Nike, Twitter, and American Airlines, showcasing the diversity of Apple Watch in various industries. Many institutes can utilize the Apple watch to make a plethora of tasks more affordable and effortless.  From fitness tracking to travel and social networking, the Apple Watch can use its many applications to assist working people in accomplishing their career goals and aspirations.  The new Apple Watch is a bold step forward in technology for a variety of reasons such as advancements in navigation, healthcare, fitness, and communication. The introduction of the Apple Watch demonstrates Apple’s dedication to innovation and pushing the limits of what technology can accomplish to improve daily living.  The Apple watch will surely revolutionize the industry and possibly the way humans interact with each other in the future. Apple’s position as one of the most significant tech corporations globally has been cemented by its unrelenting pursuit of innovation, and the reveal of the innovative Apple Watch proves this even further.

Tim Cook unveils exciting surprise during the Apple event in Cupertino California. What was originally supposed to be an event about the new iPhone, turned into a thrilling reveal of Apple’s latest product, the Apple Watch. 

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September 9, 2014

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Apple Unveils the Future of Wearable Technology with the All-New Apple Watch

CUPERTINO, California (Sep 9, 2014)- Apple Inc. announced its first-ever smartwatch, the Apple Watch, at a September 9, 2014, event at the Flint Center at De Anza College in Cupertino, California. The Apple Watch is designed to revolutionize how people track their health, stay connected, and interact with the digital world beyond their phones. This watch, available in multiple styles featuring a sleek design, health-tracking capabilities, and integration with the iPhone, the Apple Watch is Apple’s first step into wearable technology. The Apple Watch is Apple’s most personal device yet created. The technology is a new way to connect to the world, a tool to maintain an active lifestyle and access information from your handheld device. Every detail provides a truly personal experience for all users. 

“You know what has driven Apple from the beginning; this compulsion to take incredibly powerful technology and make it accessible, relevant, and ultimately personal,” said Jony Ive, Apple’s senior vice president of Design. “We’ve designed a range of products so personal, you won’t put them on your desk or in your pocket, you wear them on your wrist. We conceived, designed, and developed Apple watch as a completely singular product.” 

The device features a customizable watch face with interchangeable bands, allowing users to navigate effortlessly with a small screen on the wrist. These customization options ensure that the Apple Watch is not only simple technology but also a fashion statement that fits into users’ daily lives. The watch is available in three collections: Apple Watch, Apple Watch Sport, and Apple Watch, each crafted uniquely with aluminum, stainless steel, and 18-karat yellow or rose gold casing. These editions have a retina display, heart rate sensor, accelerometer, and gyroscope equipped with a speaker, Bluetooth, and up to 18 hours of battery life. The customizable watch face with the option of interchangeable bands makes it a day-to-day technology and a stylish accessory for the wrist. The Apple MagSafe technology makes the Apple Watch available in 38 mm and 42mm sizes, with quality performing bands for different users. 

“When you are notified of things on Apple Watch, we’re using the tactic engine to give you feedback on your wrist,” said Kevin Lynch, Apple’s Vice President. “It’s just like somebody tapping you on the wrist very gently, and even if you are sitting right next to someone, they won’t be able to tell you’re getting notified; it’s very subtle. But you’ll feel it on your own wrist. You can choose what information, of course, will come and notify you on your watch.”

The Apple Watch appeals to a broad range of consumers. From athletes to business professionals, this device offers versatility in both aesthetics and functionality. Each collection is carefully crafted to reflect Apple’s commitment to high-end materials and craftsmanship. Whether worn by a doctor, business professional, or athlete, the device offers a combination of features that meet the needs of all. 

As the ultimate device for a healthy life, the Apple Watch can do what other devices aren’t able to because of the automatic health insights that connect to the most advanced features to improve health. The watch tracks when you sleep and helps you create a healthier bedtime schedule and routine. The watch marks your REM sleep, Core sleep, and Deep sleep with vitals like heart rate, sleep duration, and respiratory rate. It marks when a users heart has irregular or unusually high rates, which could be signs of severe conditions. The quick alerts notify the user of all irregularities. The Apple Watch offers features to stay in touch just through your wrist to simply text, call, and listen to music.  The Digital Touch features allow you to draft a text using your fingers and send it with a swift touch. Apps include calendars, music, maps, and weather, similar to the apps available on the iPhone. Siri communication allows users to dictate messages without typing them out. The ease of zooming and scrolling and navigating features provide a quick way to find numerous apps, seamlessly connected with the iPhone. Compatible with the iPhone 5 and later models, the Apple Watch connects with user information to answer calls, send texts, and control music directly from the wrist. 

The Apple Watch will be available for purchase starting at $349 and available to run with the latest IOS. This new device represents a new start to wearable technology that is practical for all everyday users of the iPhone. It perfectly blends into the existing Apple products to redefine how users interact with new technologies Apple creates. 

Apple Ceo Tim Cook shows off the Apple Watch’s revolutionary new features. The “Digital Crown” allows the user to navigate the Apple Watch without obstructing the screen while the Fitness and Workout out aid users in their pursuit of being physically fit.

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CUPERTINO, California [Sept. 09, 2014] – Apple redefined the smartwatch when CEO Tim Cook unveiled the company’s new product, the Apple Watch, this Tuesday at the “Wish We Could Say More” Event in Cupertino, California.

Held at the Flint Center for the Performing Arts, Apple debuted its new product alongside the iPhone 6 line of smartphones. Cook showcased the product with Apple Vice President Kevin Lynch. As well as, British-American designer Johnny Ive and Apple’s Vice-President of Fitness Technologies Jay Blahnik. 

The Apple Watch features a multitude of capabilities all designed to create a personal experience for the user. From a customizable timepiece to a brand new way for Apple users to communicate to an all-encompassing fitness tracker, the Apple Watch is tailor-made for whoever uses it. “We designed the Apple Watch as a whole range of products, enabling millions of unique designs and parallel personalization both in appearance and capability,” Ive said. 

The design choices in particular that make the Apple Watch unique for the wearer include interchangeable watch bands and multiple case options which go with three different models of the device available: the Apple Watch, Apple Watch Sport and Apple Watch Edition.

One of the new design choices that Apple made with the Apple Watch is the introduction of the Digital Crown which allows users to easily scroll through their Apple Watch device without anything obstructing their view. Should the user need to interact with the screen directly, the Apple Watch is able to detect both touch and force. This allows the watch to tell the difference between a tap meant to pause your music and a press meant to access contextually specific controls, that differ between app to app.

The apps available on the Apple Watch range from Apple designed apps to third party apps like Twitter or Pinterest. Third party app developers are able to use Apple’s WatchKit which will help them seamlessly integrate their own software onto the Apple Watch device. Any app on the apple watch will be able to provide automated functions for its users to quickly access.

The Apple Watch also comes with Digital Touch, the latest innovation by Apple. With Digital Touch wearers will be able to communicate with other Apple Watch wearers in new and unique ways. By tapping their screen in this function they can send physical vibrations to their friend’s device, users can draw pictures that will be sent and there is even the option to send your own heartbeat. This heartbeat function is just one of the many ways that Apple has made the Apple Watch more personal and intimate for their users. “That’s never been done before,” Lynch said. “It’s a really great aspect of this new form of communication with Digital Touch.”

What truly separates the Apple Watch from all other watches though is its fitness capabilities. It combines the information gathering technology of your typical fitness tracker with the easy to use and personal technology of an Apple device. Divided between two apps, the Fitness App and The Workout App, the Apple Watch is designed to give you a complete profile of your health.

The Fitness App is there to monitor all your activity and movement throughout the day as you wear the watch. It is then stored on your phone so you can track your day to day progress through something that is unique to you. In the Workout App the user is able to set personal goals based on how long they want to work out, the amount of calories they want to burn or even the distance you want to travel. You can also change your workout to fit whatever activity you are doing whether that is biking, running or lifting weights. 

Over time the Apple Watch will become tailored to you and is designed to provide helpful and healthy reminders to keep you active throughout your day. These goals will be both personal and realistic to you and your everyday life so you’re not getting any unneeded stress when it comes to working out. “Apple Watch is going to greatly improve the way we keep track of our activity and change the way we look at fitness,” Blahnik said. “We think it’s going to help a lot of people live a better day and a healthier life.”

Users of both the iPhone 6 and iPhone 5 lines of smartphones will be able to connect their phone to the watch and can access all the Apple Watch functions seamlessly. Starting at $349, all three models of the Apple Watch will be available for purchase in early 2015. “We think people are going to love to use Apple Watch,” Cook said.”It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created.”

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FIRST CLIP – Apple CEO Tim Cook discusses the key points of the Apple Watch at the “Wish We Could Say More” Event in Cupertino, California, on Sep. 9, 2014. According to Cook, the Apple Watch featured multiple unique functions including a customizable time piece, new ways for Apple users to communicate and brand new fitness capabilities.
SECOND CLIP – The Vice President of Apple, Kevin Lynch, demonstrates the communication capabilities of the Apple Watch to a large audience at Apple’s “Wish We Could Say More” Event in Cupertino, California, on Sep. 9, 2014. The heartbeat function on the Apple Watch allowed users to send a real-time and accurate replication of their heartbeat to a friend’s device creating a more intimate feel for both wearers.

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CUPERTINO, California (Sept. 9, 2014) — Apple CEO, Tim Cook, reveals Apple’s latest product that is going to redefine the watch industry; the Apple Watch. This groundbreaking technology was announced at a convention in September 2014.

“We have one more thing,” Tim Cook said, before introducing the Apple Watch. He debuted Apple’s entry into the world of wearable technology. Apple’s first smartwatch blends the innovative technology that Apple is known for, with more customizability than any other watch on the market. 

Apple is known for creating revolutionary products, including the iPod, Macintosh, and iPhone, and they have continued this tradition by introducing their new line of smartwatches. The Apple Watch has a combination of features that no other smartwatch can offer. The product is meant to embrace individuality, as “it’s as much about personal technology as it is style and taste,” Cook said. It has a level of customizability that outshines all its competitors, by offering three different models, multiple watch straps, and a sapphire crystal screen. With personability being an important characteristic, Apple offers distinct models of the Watch. Each is designed with unique features and materials that cater to the different preferences of Apple’s users. Whether you choose the stainless steel case of the Apple Watch, the lightweight aluminum of the Apple Watch Sport, or the luxurious 18-karat gold Apple Watch Edition, they are all designed to fit seamlessly into users’ lives. In addition to the customizability that’s already offered, you can choose from a variety of watch faces and small widgets to further personalize your watch. The widgets are meant to display information that is important to the user, so you can choose from things like weather, the calendar, activity, and more.

The personability of the Apple Watch isn’t the only thing that sets it apart from its competitors. The product is designed with an emphasis on health. The Apple Watch “has four sapphire lenses that contain infrared invisible LED lights along with photo sensors that detect your pulse rate,” said John Ive, senior VP of design, “using its gyroscope and accelerometer, and its GPS and wifi from your iPhone, the watch provides a comprehensive picture of your daily activity. This allows the watch to establish and suggest goals.” The design keeps users motivated and on track with their fitness goals. Never before has fitness been this easy to track.

Another aspect that makes the Apple Watch unique is the included features that users are already comfortable with and use every day. The product can receive calls, text messages, and notifications. It also offers the ultimate convenience for users who don’t always have the time to use their phones, as all the information they need is just a glance away on their wrist. A key feature that offers convenience is the watch’s ability to connect with Apple Pay, which allows users to make a payment directly from their wrist. 

Overall, this new smartwatch presented by Apple is a bold and innovative product that will enrich users’ lives and infatuate the market. Users will love how personable and tailored the product is to their lifestyle. Daily tasks and fitness are made easier by tracking users’ activities straight from their wrists. This watch has successfully redefined the world of wearable technology. The Apple Watch will be available in stores worldwide on April 24th, 2015. It will come in two different sizes, 38 mm and 42 mm. Customers can expect to pay $349 for the 38 mm size and $399 for the 42 mm. However this will not mark the end of Apple’s innovative history, as it’s “the next chapter in Apple’s story,” Cook said. 

Apple CEO, Tim Cook, shows various wearable styles of the new Apple Watch. He also displays a video with some of its unique touch features.

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Apple CEO Tim Cook revealed Apple’s newest innovation, The Apple Watch, on September 9th, in Cupertino, California at the Flint Center at De Anza College.

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Today, Apple introduced the Apple Watch; the company’s first form of wearable technology. This technological invention pairs cutting-edge technology with a versatile design. Coming in two different sizes; 38mm and 42mm, buyers have different options regarding their preferred watch size. The watches are split into three different collections: the Apple Watch, Apple Watch Sport, and Apple Watch Edition, providing a plethora of options to choose from. Aside from the aesthetic of this watch, the Apple Watch promotes physical health and mental well-being, as it has a built-in heart monitor, an app to track your steps, and sends notifications to users, urging them to move their bodies and make healthier choices. The touch-screen feature paired with a digital crown that can be found on the side of this device makes it functional and easy to use at any time. The modern aesthetic of this watch offers a balance of functionality as well as style to users. 

The Apple Watch is available in two different sizes, 38mm and 42mm, allowing buyers to select their preferred watch size based on personal preference as well as comfort. This customization ensures that the device caters to a wide range of users, accommodating different needs and style preferences. “It’s so simple and elegant, it’s something only Apple can do,” said Tim Cook. Apple has launched three different collections: the Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each collection offers unique features, giving consumers a plethora of options to suit their needs. 

Beyond aesthetics, the Apple Watch promotes both physical health and mental well-being. With a built-in heart monitor, users are able to track their heart rate in real time, helping them stay on top of their health. Additionally, a fitness app tracks daily activity, including steps taken and calories burned. In an effort to encourage healthier habits, the watch sends notifications periodically, reminding users to take a deep breath, move their bodies, and take time to practice mindfulness. These features make the Apple Watch extremely helpful for those dedicated to maintaining a balanced lifestyle.

The Apple Watch has a touch-screen display, ensuring that it is easy to use. It also features a digital crown on the side, which allows for easy scrolling and navigation without messing up the screen. The prioritization of physical controls makes the Apple Watch easy to use. Additionally, the device allows users to send messages, receive notifications, and make phone calls from their wrists. The Apple watch has a similar purpose to the iPhone; however, the design of the watch makes performing these tasks easier and more convenient for individuals.

Aesthetically speaking, the Apple Watch offers much room for customization and personalization. Users are able to switch out their watch bands, personalize their home screen, and choose from a variety of different watch colors. Because of the large amount of variety, the Apple Watch is extremely versatile, as you can customize it however you want for any occasion. 

Aside from releasing the Apple Watch, Kevin Lynch, vice president of technology at Apple, Inc. discussed additional innovations such as working with third-party developers to extend their apps to the Apple Watch. By doing this, individuals will get the best of both worlds, as they will be able to access apps from their phones on their Apple Watches. Aside from this, Lynch discussed WatchKit, which is a framework provided by Apple that assists in developing applications for the Apple Watch. 

The Apple Watch encourages wellness, helps individuals be more productive, and makes everyday activities more convenient. Pairing technology with functionality, the Apple Watch has started a technological revolution of wearable devices. Apple CEO Tim Cook highlighted the significance of this launch, stating, “it empowers people and enriches their lives, Apple Watch is the most personal device that Apple has ever created.”  Cook’s sentimental words portray Apple’s dedication to delivering innovative products that seamlessly integrate into users’ lives.

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In this clip, Cook places an emphasis on the importance of personalization regarding the Apple Watch. Additionally, Cook discusses Apple’s commitment to creating sophisticated pieces. 

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In this clip, Cook shares the three different types of Apple Watches, which include the Apple Watch, Apple Watch Sport, and Apple Watch Edition.  Additionally, he discusses how the Apple Watch pairs with the iPhone.

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Apple introduces new and innovative technology

CUPERTINO, California (Sept. 9, 2014) – Tim Cook announced the release of the Apple Watch today at a press event. They were giving a speech about Apple and their products when all of a sudden on the big screen there were the words “one more thing…” displayed for the crowd.

This Apple Watch is a new, everyday, useful product. Not only is the Apple Watch new but it is also incredibly innovative. The Apple Watch allows you to communicate with whoever you may need quite literally right from your wrist.

Now, this Apple Watch is not like any other digital watches we have ever seen before. The Apple Watch is supposed to be the next best watch in the world. It is a great new technology tool that you can wear all day long and for any occasion that you might need. 

The Apple Watch is a touch screen watch that has any and all of the same features that are on the iPhone. You can call, text, or email someone. If you need to send a text to someone, it delivers it in 50 milliseconds. You also have a calculator app on the Watch, that is so convenient. There is no need to whip out your iPhone when you need to set an alarm or even set a timer because you can do that from your apps on your new Apple Watch. 

Also, on top of this Apple Watch being your new personal communication device and fashion accessory, it can be used for fitness as well. The Apple Watch has a comprehensive health and fitness design so that you can track your daily habits. Some of those health habits are the three circles you are encouraged to close by the end of your day. Those circles are your standing goal, your exercise goal and your move goal. 

This Apple Watch is not like any watches we have seen before. It is easy to use because Apple created a crown on the side of the Watch that allows you to navigate all over the screen without blocking your view. That crown button on the side is also able to be used to get back to your homescreen on the watch. Another part of the Apple Watch that makes it uncomplicated to use is the charger. “The back crystal also houses a unique charging solution that combines our MagSafe technology with inductive charging,” according to the Apple Watch Introduction video. In other words, the charger for the Apple Watch uses a normal block to be put into an outlet but then on the end of the cord, there is a magnetic circle that allows you to place the back of your watch on. When the back of the Apple Watch is close to the front of the charger it automatically connects and forms a tight seal.  

The Apple Watch is such an innovative addition to Apple products. It is so original and well created that the watch literally “senses that you’re raising your wrist and then activates the display,” said Tim Cook. The Watch is so high-tech and is so easy to use. Apple made sure that the “navigation is fluid and vital,” said Cook. 

It is a fully customizable watch and “is the most personal device we’ve ever created,” said Cook. This new watch is supposed to be the most incredible and innovative watch in the entire world. This Apple Watch is so unique due to its functionality being so incredible. You can quite literally change the watch bands for any occasion that you might need. It is very accessible for any and all generations to use. 

This groundbreaking product should definitely be one of your next purchases. You will end up loving the Apple Watch and using it everyday. You may never look back once you do.

Tim Cook, Apple CEO, discussing how versatile the Apple Watch is. And Kevin Lynch, Apple’s Software Developer, shows a live demonstration of the Apple Watch being used.

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CUPERTINO, California (Sept. 9, 2014) – Groundbreaking “Apple Watch” launched Tuesday at the annual conference by Apple’s CEO, Tim Cook, in Cupertino, CA, providing Apple users with a never-before level of technological personalization.

Apple’s annual conference, its “Special Event”, was held at the Flint Center for Performing Arts in Cupertino, California, hosting around two thousand Apple enthusiasts brimming with excitement over the unexpected announcement of the Apple Watch. In the last segment of the conference, Tim Cook, CEO, dressed casually in a button down and jeans, announced that there was “one more thing.” The Apple Watch was then launched with a seamless, professional video highlighting both the beauty, form, and capabilities of the product itself.

“Apple Watch is the most personal device we have ever created,” Cook said. “We sought out to make the best watch in the world.” The watch works seamlessly with the iPhone, and also acts as a fitness device, with a fully customizable user interface and endless capabilities. The Apple Watch, like both the iPod and iPhone before it, utilizes its own navigational technology, this time, the digital crown of the watch.

Made to be worn, the watch is “just as much about technology as it is style and taste,” Cook said. He then introduced a video about the design of the watch, narrated by Jony Ive, Senior VP of Design for Apple, which went into more detail of the capabilities the watch possessed. The watch senses when it is being raised, and lights the screen up, as well as providing smart responses, efficient display of information, and a button to immediately show favorite contacts.

The watch boasts an impressive retina display, laminated and hardened with sapphire, the hardest material after diamond. As well as sensing touch, the interface senses force, adding an additional dimension to the user experience – providing access to an entirely different range of controls. The audio is provided by a Taptic device inside of the watch itself, gently physically alerting the user to notifications, along with a water-resistant speaker for alerts. The heart of the watch is the S1 chip – an entire computer system on the inside of a watch.

The Apple Watch detects heart rate, steps, and activity, which allows the product to suggest goals based on daily activity levels. Upon completion, the user is awarded with badges. The watch itself is incredibly accurate, using multiple technologies, keeping accuracy to plus or minus 50 milliseconds.

There is a range of watch faces available, as well as customizable interfaces and the physical straps of the watch itself. There is a sports band, a leather band with concealed magnets for ease of adjustment, a classic leather buckled watch, a stainless steel bracelet, and a Milanese loop with a magnetic closure. Jony Ive acknowledged that “one size wouldn’t fit everyone,” and explained the availability of two watch sizes, and three watch versions. The original Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. The sport Collection has a case that is 60% stronger than that of typical steel, and the Edition Collection boasts 18k gold.

Kevin Lynch then took the stage to deliver the very first live demo of the Apple Watch. He succinctly and confidently demonstrated the navigation of the watch using the digital crown, the touchscreen, and the haptics. The watch boasts an analog watch face, a watch face featuring the Earth and solar system, and many more. Personal control of music and calendar are also available. He then demonstrated how to haptically draw to send and receive text messages, send and receive heart rate, and communicate with notification prompts.

The Apple Watch and iPhone have been designed to seamlessly work together, updating each other on activity, sending emails, texts, and everything in between.

The Apple Watch will be available for purchase starting in early 2015 starting at $349 (US). It is compatible with iPhone 5, 5c, 6, 6s, and 6s Plus, or any phone running the latest version of iOS8. The Apple Watch is beautiful, functional, and something to enrich people’s lives. It is the most personal device Apple has ever created.

Apple unveils a video package showing off the diversity of their new watches. Apple is launching into a new world of technology with one eye focused on the present and one looking out at the future. 

Apple CEO Tim Cook talks about the innovation of Apple’s Newest product and how it will revolutionize health and fitness for its users. With great excitement Cook talks about the various ways the watch can be used as well as briefly talking about what the future holds. 

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