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Public Relations Story

Staying Ahead of the Times: Apple Watch is a New Level of Connection

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September 9, 2014

Media Contacts

Vivian Ferreri vferreri@iu.edu

Sylvia Sasse ssasse1414@gmail.com

Devin Murphy devohnine@gmail.com

Apple Introduces the Revolutionary Apple Watch: A Stylish, Smart, and Personal Way to Stay Connected

CUPERTINO, California (September 9th 2014), Apple CEO Tim Cook introduced the world to the Apple Watch, a new device designed to improve life. This small, stylish watch does more than just tell time. It helps you stay in touch, track your health, and organize your day, all from your wrist.

“Apple Watch is the most personal device we’ve ever created,” Cook said. “It’s designed to be with you every moment of the day, keeping you connected and helping you live better.”

Apple has changed the way people use technology. The iPod (2001) made it easy to carry any song in your pocket. The iPhone (2007) put a phone, camera, and computer all in one. The iPad (2010) created a new way to browse the web, read, and watch videos. Now, this new device brings the same level of innovation, quality, and seamless integration to a watch that fits perfectly into daily life.

Philip, a 27 year old fitness enthusiast checks his heart rate after his daily run. The Apple Watch’s health resources helped Philip prepare for his latest marathon, where he ran his fastest time yet.

The Apple Watch has a bright screen and a special button called the Digital Crown that makes scrolling and selecting simple. You can customize how it looks by choosing different watch faces and changing the band to match your style. The watch comes in three models: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Just like previous phones, the Apple watch allows calls, texts, and notifications without pulling out your phone. The watch buzzes on your wrist to let you know you have a message. You can also send fun messages, like drawings or even your heartbeat, to friends and family. 

The Apple Watch isn’t just smart; it also helps you stay healthy. It has an Activity app that reminds you to move throughout the day and tracks how much exercise you get. It also has a heart rate sensor that lets you see how active you are. Whether you’re going for a walk or

Luke, a 24 year old server uses the stopwatch feature on his iPhone to ensure he prepares a customer’s espresso in a timely fashion. Restaurant rules prevented Luke from having access to his phone but the Apple Watch helped him monitor important text messages in a professional environment.

 just for a quick jog, the Apple Watch can help you reach your fitness goals. The watch encourages a more active lifestyle by providing reminders to stand up, move around, and close your activity rings, making it a great product for those trying to get more active.

“We designed the Apple Watch to be more than a timepiece. It’s a tool to help you live a healthier, more active life,” said Jony Ive, Apple’s Chief Design Officer. “It seamlessly blends technology and personal well-being in a way that is both functional and beautiful.”

The Apple Watch runs on a special system called watchOS, which is made just for the watch. It includes features like Glances, which show you things like the weather or your calendar, and Force Touch. Force Touch lets the watch tell the difference between a tap and a press, giving you more control. With the simple raise of a wrist, you can check their messages, view upcoming appointments, or control their music. The interface is intuitive, making it easy to navigate and use, even for those new to wearable technology.

The watch also comes with built-in apps, like Apple Pay, which lets you pay at stores 

Doug, a 50 year old veteran bartender, chats with customers. He liked the durability of the Apple Watch in a hectic environment and the fact it allowed him to communicate crucial information to management without leaving the bar.

just by holding your wrist near the register. Maps on the watch even give you directions with a tap on your wrist when it’s time to turn. The ability to use Apple Pay means you can leave your wallet at home and still make purchases securely. With voice commands through Siri, the Apple Watch allows users to stay productive without needing to pull out their phones.

Apple Watch comes in different materials, including stainless steel, aluminum, and even 18-karat gold. There are also many different bands, from sporty rubber to elegant leather and metal, so you can make the watch truly your own. Every detail of the Apple Watch has been crafted with care to ensure it not only looks good but feels comfortable on the wrist. The variety of styles ensures that there is a perfect match for every personality and lifestyle, making it more than just a piece of technology—it’s a fashion statement.

“We wanted the Apple Watch to be something personal, something that fits your life,” said Apple’s Senior Vice President of Operations, Jeff Williams. “It’s more than just a device—it’s a reflection of you.”

Apple Watch will be available in early 2015, starting at $349. As more developers create apps for the watch, it will become even more useful. With more apps, the Apple Watch will continue to grow, offering new features and services over time. The combination of health tracking, communication tools, and seamless integration with the iPhone makes it one of the most advanced wearables on the market.

Tim Cook explains the intricacies of Apple Computer Inc.’s latest device, the apple watch. Cook announced the release of this product September 9 at the Flint Center at De Anza College in Cupertino, California

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Public Relations Story

Apple CEO Tim Cook Announces Apple Watch

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                                                         Media Contacts

                                                           Nathan Shriberg

                                                                  Brayden Kenworthy

                                                  Lilly Marion

Apple CEO Tim Cook Announces Apple Watch 

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook introduced the Apple Watch on Tuesday. The new device possesses the functionality and customization of an iPhone, all on your wrist. 

The crowd erupted into cheers as Apple brought back its famous “one more thing” segment for the announcement of the new product. 

Cook shared his excitement with the audience as he prepared to reveal the company’s newest creation. “We believe this product will redefine what people expect from its category,” Cook said. 

Cook touted the Apple Watch’s customization capabilities and its ability to be tailored to each customer to reflect their own style. The watch’s seamless connection to the iPhone gives it incredible communication ability. Apple Watch takes the functionality and interface of the iPhone and compresses it into the convenient form of a watch.  

“It’s as much about personal technology as it is style and taste,” Cook said. 

Apple Watch senses when a user raises their wrist, turning on the display automatically. Since the display is small, Apple Watch utilizes the digital crown as an input device to navigate the display without covering the display. 

Apple Watch is equipped with dictation to allow users to quickly and efficiently text simply by talking. 

Apple Watch utilizes a flexible retina display that is polished with sapphire. The device takes advantage of the display to invent input technologies for the small product. 

“As well as sensing touch, the display also sense force,” said Apple Senior VP of Design Jony Ive. 

This new technology enables the watch to tell the difference between a tap and a press, giving the Apple Watch a wide range of specific controls. 

A custom designed chip sits at the center of the Apple Watch. The chip essentially contains an entire computer system within the watch, granting impressive functionality. 

Four sapphire lenses are located on the back of the Apple Watch. Infrared invisible light LEDs and photo sensors detect the user’s pulse. In conjunction with the GPS and WiFi from an iPhone, the Apple Watch can comprehensively show the user’s daily activity, making the watch a tremendous fitness tool. 

Apple Watch combines MagSafe and inductive charging to charge with no alignment or exposed contacts necessary. 

The face of the watch can be customized to the user’s preferences, and Apple provides a wide range of options. 

“You can personalize both their appearance and their capability,” Ives said. 

Apple designed a mechanism that makes straps interchangeable, and they produced six different types for many different occasions and styles. 

Apple Watch will be available in three different collections, each with a 38 mm and 42 mm size option. 

The Apple Watch collection comes with a polished case made from a stainless-steel alloy. 

The Apple Watch Sport collection features an iron exchanged cover glass and an anodized aluminum case that is 60% stronger than standard alloys while maintaining the light feel of a watch. 

The Apple Watch Edition collection is made from 18 karat gold that has been developed to be twice as hard as standard gold. 

Project Leader and Apple Vice President Kevin Lynch led an on-stage demonstration of the Apple Watch. 

Lynch showed off the customizability by cycling through the multitude of watch faces available and changing how they look. 

Siri is integrated into Apple Watch, which Lynch demonstrated by utilizing Siri to make a search. 

Apple Watch is also equipped with GPS technology to provide directions to wherever the user would like to go. The watch provides haptic feedback to signal when it is time to turn. 

“You can know without even looking at your watch which way to go,” said Lynch. 

Apple Watch starts at $349 and will be available for purchase in early 2015. 

“It’s something functional, yet incredibly beautiful,” Cook said. “It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created.” 

The release of the Apple Watch has marked a revolutionary step in wearable technology. In this moment, you can see the groundbreaking “Scribble” feature, bringing convenience and innovation right to your wrist.

In this moment you see someone checking their Apple Watch, effortlessly blending style and functionality. With a quick glance, they can stay connected to everything they need.

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Apple’s Latest Breakthrough: The Apple Watch Redefines Smartwear

 

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Apple’s Latest Breakthrough: The Apple Watch Redefines Smartwear

Media Contacts: 
Sutherlyn Banker
Madi Graves
Nate Gouker

Tim Cook proudly announced the next chapter in Apple’s story with the introduction of the Apple Watch at an event held in Cupertino, California. Cook emphasized that the Apple Watch is the most personal device they have ever created. It is precise, highly customizable, and offers new, intimate ways to connect and communicate. The watch features an elegant design that seamlessly integrates with the user’s lifestyle, offering a range of materials and colors to choose from. With its innovative display, users can easily access notifications, apps, and messages with just a flick of their wrist. “The Apple watch is something that has never been done before,” said Cook.

It serves as a  health and fitness device. This includes advanced health tracking capabilities, such as heart rate monitoring, calorie counting, and activity tracking, encouraging a more active lifestyle. Users can also set personal fitness goals and receive notifications to keep them motivated throughout the day. “The Apple Watch can cater to different needs, from tracking workouts to managing daily tasks, all while remaining a stylish accessory,” said Cook.

College students are excited about Apple’s announcement of their new smartwatch. This device tracks both heart rate and mileage for running and walking. It also allows students to map out the locations of their classes and other destinations on campus.

Cooks and his team added extra functionality to a mechanism that has been on the watch for decades: the dial. On the Apple Watch, this mechanism is called the digital crown. This crown includes infrared LEDs and photo diodes that translate rotary movement into digital data. “It is simple, elegant, and amazing input in a navigation device,” said Cook. “The Apple Watch is so personal that you don’t put it in your desk or your pocket; you wear it on your wrist,” said Cook.

A local professor is taking a moment to engage with her new Apple Watch before class. She considers it a game changer for increasing her efficiency. With just a touch on her wrist, she can check all of her notifications and announcements. “It’s been one of the best purchases I’ve made, and it has made my life so much more efficient,” said the professor.

During the event, Cook invited Kevin Lynch, Apple’s vice president of software, to the stage to give the very first live demonstration of the Apple Watch. They have been working to enable third-party developers to extend their apps for the Apple Watch, allowing these apps to appear on the device’s screen. Lynch mentioned that you can even unlock your hotel door using the watch, which thrilled the crowd. There is a feature that helps you locate your car if you lose it, enabling you to track its location and find your way back.

“It’s amazing what you can do with your wrist,” said Cook. The Apple Watch enables us to motivate people to be more active and healthier. “The Apple Watch helps you live a better day,” he continued. This device combines the features of an all-day fitness tracker with those of a highly advanced sports watch, allowing you to wear it all the time. It offers a new, innovative, and personal way to communicate directly from your wrist. Cook concluded his speech by mentioning that there is so much more to discuss, but they did not have time to cover everything.

The list of features is extensive. Ranging from health monitoring tools that track your heart rate and sleep patterns to customizable watch faces that reflect your personal style. He kept expressing the Apple watch is not just a new piece of technology but empowers users to take control of their health and well-being in seamless way. He left the crowed with excitement for what the future of Apple holds.

 

Tim Cook unveils the first-generation Apple Watch. He explains the groundbreaking innovation in precision, design, and health tracking—changing the way we connect, stay active, and monitor our well-being.

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Public Relations Story

The Future of Apple, on our Wrist?

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Media Contacts
Nicole Hunt
Jordan Porter
Drew Foertsch

CUPERTINO, California (Sept. 9, 2014) – The CEO of Apple Tim Cook excitedly announced the roll out of its newest product, the Apple Watch, during a special event last Tuesday at Apple’s headquarters in Cupertino. The day of the future is upon us, and Apple has just brought us one step closer. This unexpected announcement, a delightful surprise for many, offers many features that no one has ever seen. The different features that the Apple Watch include are fitness tracking, communication, and personal customization. This new technology will revolutionize the way watches are designed and created, sparking a wave of anticipation and excitement.  

Young college student using the Apple Watch to actively track health during her workout.
Indiana University freshman Lily Trinh uses her Apple Watch to check her heart rate during an intense workout session. The Apple Watch is the ideal tool for monitoring fitness journeys and keeping track of health stats like average heart rate, number of steps taken, and calories burned.

The Apple Watch is not just a piece of technology. It’s the new technology to get people started on their fitness journey. Its advanced features are set to revolutionize the fitness industry and improve people’s health. Whether you’re tracking fitness goals, monitoring heart rate and calories, or customizing workout plans, the Apple Watch can help you. It’s not just for runners or weightlifters; it’s for anyone looking to take control of their health. Monitoring the heart rate allows athletes to know when to push through a workout to better themselves or when to leave off. The calorie counter can be catered towards specific people and their needs. For example, people trying to lose weight for their fitness journey can easily see how many calories they’re consuming in a day, or people with diabetes being able to see specific levels of concerning their health. Both can use this watch to benefit them. The watches fitness innovations allow for better experiences within the fitness community.

Licensed Therapist using his Apple Watch to keep organized and in contact with his patients.
Bloomington therapist Alex Hunt syncs his Apple Watch to his MacBook in order to contact clients during the workday. The Apple Watch’s communication features are perfect for any career, because it allows professionals to receive important call, text, reminders, etc., when their phone is not in reach.

Communication has come a long way in the last decade. Since the invention of the iPhone, users have been able to make long-distance phone calls and texts wherever they may be. Now, with the Apple Watch, communication is even more convenient. There’s no more fumbling for your phone, a quick glance at your wrist and you’re connected. The Apple Watch’s seamless integration with calls, texts, emails, and other apps empowers users to stay connected and productive, whether on a fitness journey or a career path. Having the watch will be a good situation for a child and parent because it will allow the child to be first introduced to technology without having an iPhone. The Apple Watch takes communication to a new level.

Customization allows users to create a watch that is unique to them. Customers can personalize their watch by choosing which band and watch face fits them best. These brands will help consumers not lose their watch or mistake it for someone else because of the uniqueness that it has to them. There will be different kinds of material bands that you can pick out when available. The bands are designed to be interchangeable, allowing users to switch up the color for special occasions or to be unique. The innovation of the Apple Watch will put the customers first.

Apple’s creation of a new product is nothing short of amazing and innovative. The iPad, iPhone, iPod, and Mac are the different inventions they have created. Each revolutionized their respective fields. Now, Apple Watch has the chance to do the same thing as its predecessor.

The Apple Watch represents the future of Apple’s innovation with future technology. Being able to blend customization, fitness, and communication are the most important traits that have been presented in the Apple Watch. With Apple pushing the boundaries of what is possible, this new project stands as an example of how Apple has revolutionized the world of technology. It has the ability to impact every category in the world and help people in the process. Apple’s commitment to excellence and its vision for the future will continue to carry them for generations to come.

CEO of Apple Tim Cook discusses some of the most key features of their newest product the Apple Watch, during its special unveiling event.  Cook discusses the precision and personal customization being the forefront of these features, with seamless and intimate communication and connection. 

CEO of Apple Tim Cook discusses how the fitness feature that comes with the Apple Watch not only motives people to be more actively but healthy too. Cook emphasizes regardless of if you are someone who wants to be a bit more active or an extreme athlete needing to track their health the Apple Watch is catered to help you.

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Public Relations Story

Apple CEO Tim Cook Reveals Apple’s Newest Product the Apple Watch

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Media Contacts
Edward Lewis
Chloe LaVelle
Olivia Weiss

CUPERTINO, California (September 9, 2014)—Apple CEO Tim Cook announced the creation of the Apple Watch on Tuesday, September 9th, in Cupertino, California, where its digital crown’s abilities take the main stage.

Tim Cook’s confidence on stage is perceived positively by the audience as he receives applause through the announcement of the Apple Watch. Cook targets not only the functionality of the watch, but the sleek look it provides on a person’s wrist. Prior to Kevin Lynch’s introduction, Cook finished off by explaining how no detail was missed with this watch, there is fluid movement and access throughout the use of the watch. Vice President, Kevin Lynch, who is also wearing an Apple Watch like Tim Cook, is able to provide a detailed run-through of how the watch works. This announcement of the Apple Watch provides abundant information about its abilities and what makes this form of technology incredible.

The digital crown takes the prize for being the best functionality of the Apple watch. The crown is essential to the usage of the watch and movement. The digital crown includes infrared LEDs and photo dials. When you turn the dial of the digital crown, it zooms in and out of the screen, this way the screen is not blocked by the user’s fingers. The crown allows fluidity of getting in and out of apples, it enables precise adjustment, and pressing down on the crown returns you to the home screen.

An Apple Watch user scrolls through their texts using the digital crown.
Deshna Venkatachalam scrolls through her text messages on her Apple Watch using the digital crown. Apple created the digital crown to give the users of the Apple Watch a better overall experience than a touch screen.

The Apple Watch is said to be incredibly customizable, with it having the ability to reflect the user’s personal style. It has the ability to not only connect directly with the wearer but to other Apple Watch users as well. This happens from the communication aspect of the watch, with the digital touch aspect that provides an entirely new way to connect intimately with others. Kevin Lynch, the design chief, discusses different ways to interact. Examples of this can be, sending a quick sketch or sharing your own heartbeat. You can also get someone’s attention with a gentle tap, where he shows sending three taps to his friend, to go to lunch together.

The watch holds very personal technology, allowing users to add their style and taste to their watch. The watch faces can be customized just how the user would like. The appearance of the faces can be changed through different colors and functionality. One example of functionality, which Kevin Lynch explained to be his favorite, was the astronomy watch face. The astronomy watch face allows the user to look at the Earth, the phases of the moon, and even the entire solar system.

An Apple Watch user checks the time during her work shift.
Shannon checks the time on her Apple Watch using the extremely accurate time function during her shift at the Indiana Memorial Union. The time function on the Apple Watch is stated to be accurate by 50 milliseconds.

The display also has the ability to sense touch and force. Its navigation is fluid and allows very lightweight interaction from the user. There is access to a wide range of specific controls, one being built in Siri. The access to Siri allows access to whatever question you need answered with the simple touch of a button, like asking, what movies are playing near me? The user also has simple access to notifications, with a subtle buzz on the wrist and a simple raise of the wrist, the notification will come in. The notifications then come with quick replies, which are picked out for the best response, easy to tap on and send back. The display also provides the ability to see any collection of photos the user wants, like the favorites collection. Lastly, the display provides a fascinating interaction with directions. The watch provides feelings on the wrist that can tell the user which direction they need to go without having to look at the map.

Kevin Lynch finished his description of the watch, “We have been working with third-party developers to extend their apps onto the Apple Watch” he stated. He explains how connecting to other applications is what will take this app to the next level. The watch holds the app titled, “the watch kit,” which enables developers to create actionable notifications with those buttons.

Lynch provides many examples of this; American Airlines allows you can check into you’re flight with the touch of a button and Starwood Hotels lets you check into your hotel and unlock your hotel room with one wave from your watch.

Tim Cook finished off the announcement of the Apple Watch with his favorite feature, “Apple builds great products that enrich people’s lives, and arguably we can take that to a whole new level with the Apple Watch” he states. This leads to the health and fitness feature of the watch, which gives the user the ability to motivate people to be more active and healthy. There are two new applications to this, the fitness app, which monitors all fitness and activity, and the workout app, which allows you to set specific goals for specific workouts. The custom sensor can sense the user’s heart rate, and the tracker allows the user to see how far they have moved. These three aspects of movement are provided to push users to sit less and move more, along with delivering intelligent reminders to keep the user on track.

Apple is prepared to release the Apple Watch by early next year, 2015. The starting price of the watch is going to be $349. Apple is very confident in this product and believes that society is going to be very satisfied with it, “Apple watch is the most personal device Apple has ever created” Cook says. Apple believes that this watch is incredibly functional and also beautifully aesthetic, with the ability to empower its users.

Tim Cook introduces the Apple Watch by going through the top features. Cook explained the new digital crown and all of its capabilities.

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Public Relations Story

Apple Rolls Out Newest Product: The Apple Watch

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Media Contacts
Katie Williams
Luke Voss
Danny Durkin

CUPERTINO, California (Sept. 9, 2014) –

Apple unveils revolutionary Apple Watch, redefining wearable technology, in Cupertino, California. On September 9, 2014, Apple Inc. introduced the world to its first smartwatch, the Apple Watch, marking a bold triumphant step into the new wearable technology market for customers. Designed to integrate seamlessly with current and future iPhones, The Apple Watch delivers its wearer a combination of cutting-edge functionality with a sleek, customizable design, offering an entirely new way to connect, communicate, and stay healthy.

“The Apple Watch is the most personal device we’ve ever created,” said Tim Cook, Apple’s CEO, during the product’s unveiling at the Flint Center for the Performing Arts in Cupertino. “It’s not just with you; it’s on you. It empowers users with new ways to communicate and enhances their lives with fitness and health monitoring.”

Young man toggling with Apple Watch
With the Apple watch being a hot item nowadays, this student checks all the cool features the watch provides including incoming calls, text messages and much more.

Tim Cook stresses the personalization as well as The Apple Watches functionality for users, “It’s as much about personal technology as it is about style and taste.” The Apple Watch teeters the edge of being a fashion statement as well as an everyday tool for its wearers. The new Apple product is available in three distinct collections: The standard Apple Watch, Apple Watch Sport, and Apple Watch Edition. The device offers a variety of materials and bands to suit individual styles. Featuring a new retina display with ‘force touch’ technology, a digital crown for intuitive navigation, and haptic feedback for discreet notifications, Apple’s first smartwatch reimagines personal interaction for its users with state of the art technology.

A major innovation of the Apple Watch is its ability to track its users physical activity and health in real time with remarkable precision. The built-in heart rate sensor and accelerometer work together to encourage the wearer to be more active, while the Workout and Activity apps provide the wearer real-time insights and progress tracking. The Watch also integrates with Apple’s brand new health app on iOS 8, reinforcing Apple’s unwavering commitment to customer’s health and wellness.

Beyond fitness, the Apple Watch introduces a new form of communication through “Digital Touch”. Apple Watch users can send: sketches, taps, and even their heartbeat to other users in i-messages. The “Taptic Engine” delivers a gentle vibration for incoming i-messages, calls, and all other notifications ensuring users always stay well informed.

Woman checks Apple Watch sitting down
After a long day of work, the lady reviews the health app on her Apple watch as she checks all of the calories burned and the steps walked throughout the day.

In keeping with Apple’s history of innovation including: The iPhone, The iPad, and The Mac, The Apple Watch brings an entirely new level of convenience to its users with integration of Apple’s newest services. “Apple Pay” was introduced alongside the Watch at the Cupertino event. “Apple Pay” allows Apple users to make secure payments with the tap of their wrist, eliminating the need for personal credit and debit cards. Siri integration and customizable watch faces further personalize the experience for users, making the new Apple Watch an exciting and groundbreaking extension of Apple’s tech products.

Set to publicly launch in early 2015, the Apple Watch starts at $349 and requires an iPhone 5 or later to operate. As Apple continues to push technological limits for its customers, the Apple Watch marks the beginning of a new era not just for the company but for the world, one where the future is worn, not just held.

Steve Job discusses how the Apple Watch has a combination of features, from fitness to style. 

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Apple Unveils the Apple Watch Series V: The Future of Personalized Technology


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Apple revealed a new grounding product with revolutionary technology–The Apple Watch. 

 

Media Contacts

Naomi Maurer

Lexi Bunting

Matt Novello

 

CUPERTINO, California (Sept. 9 2014) –Apple’s CEO, Tim Cook, revealed today, the company’s new groundbreaking product–The Apple Watch. Available in two sizes, 38 mm and 42 mm, the Apple Watch is the most personal device Apple has ever created, featuring sophisticated capabilities that seamlessly integrate into the user’s daily life.

Cook began the presentation by saying, “We love to make great products that really enrich people’s lives. We love to integrate hardware, software and services seamlessly.” Cook highlighted Apple’s commitment to creating technology that enhances the experience of its users, and producing products that are functional and natural to use. 

The Apple Watch is highly customizable, offering the users a variety of ways to express their own personal style. The watch has intimate ways to connect and communicate, and serves as a comprehensive fitness device, a navigational tool, and much more. It’s designed to not just be a device, but an extension of the buyer, fitting into their lifestyle.

The Apple Watch has a rich design story,  with the goal being to take cutting-edge technology and make it more accessible and practical for everyday use. Johny Srouji is Apple’s senior vice president of Hardware Technologies saying, “Creating beautiful objects that are as simple and pure as they are functional. Well, that’s always been our goal at Apple. We designed the Apple Watch as a whole range of products, enabling millions of unique designs, unparalleled personalization, both in appearance and capability.” 

The Apple Watch was created to be worn for both special occasions and for everyday use. It reflects personal style and demonstrates how technology can fit seamlessly into that. The combination of Apple’s hardware and software delivers a product that is not only functional but also inspiring

Personalization was a large focus in the design process. “You can personalize both the appearance and the capability of the Apple Watch. Personalization extends way beyond the interface. We’ve designed six different straps, and a mechanism that makes them easily interchangeable, with a level of refinement and precision that also serves a functional purpose,” said Cook. Whether users want the elegance from the 18 carat gold base with leather loop strap or the stainless steel base with practical, sweat-resistant silicone sports strap, they can easily change the look of their watch to match their style.

One of the biggest challenges Apple faced when designing this product was the watch’s small size. To overcome this, Apple introduced the digital crown, a revolutionary input method that allows users to interact with the device. The digital crown functions as a dial that lets the user scroll to find which app they would like to use. This addresses the issues with having to work around a smaller display effectively. So the user can use Apple’s apps such as notes, message, timer, etc.. or third party apps like Pinterest, Instagram, Spotify, etc..  

Cook said, “Apps are designed for lightweight interaction that let you respond quickly to messages. And with digital touch, we’ve developed an entirely new way for you to connect intimately with others. You can get someone’s attention with a gentle tap. You can send a quick sketch, or you can even share something as personal as your own heartbeat. These are subtle ways to communicate that technology often inhibits rather than enables.”

 

In addition to the digital crown, Apple introduced another remarkable technology in the Apple Watch—the ability to sense force as well as touch. This added a new layer to the user interface, creating an intuitive experience that felt even more natural. The Zaconia backing of the watch has four sapphire lenses– infrared with visible light LEDs. Allowing to direct a comprehensive picture of your daily activity, the crystals house a one of a kind inductive charging system. 

Cook continues with “At the heart of the watch is a custom designed chip that integrates many subsystems into one remarkably compact module, which is then completely encapsulated to protect the electronics. It’s essentially miniaturizing an entire computer system onto a single chip.” Those qualities allow the watch to be an incredibly accurate device that was created for everyday use and functionally is user friendly.  It was built with everyday use in mind, seamlessly blending cutting-edge technology with an intuitive design.

 

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Sorority girl getting her lunch while checking her apple watch
In a world where multitasking is key, the Apple Watch is an essential companion, even in the simplest daily routines. Whether tracking fitness goals, checking notifications, or keeping up with a busy schedule, the device allows users to stay connected while on the go. As seen in casual dining settings, wearable technology seamlessly integrates into everyday moments, offering convenience without interruption.
Sorority chef checking his apple watch in the middle of his shift
In the fast-paced world of professional kitchens, precision and timing are critical. The Apple Watch is emerging as a valuable tool for chefs, allowing them to seamlessly manage timers, track tasks, and stay connected without disrupting their workflow. Whether monitoring cooking times or receiving important notifications hands-free, the device enhances efficiency in even the busiest culinary environments.

 

 

 

 

Public Relations Story

The Future of Wearable Tech

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Media Contacts:
Brynn Schwartzman, schwarb@iu.edu
Elise Sensabaugh, ejsensab@iu.edu
Elle Schuermann, elschuer@iu.edu

 

Release Date:

September 9, 2014

[CUPERTINO, CALIFORNIA] – Apple CEO, Tim Cook, announced the company’s new products, Apple Watch, iPhone 6 and iPhone 6 Plus at Apple’s Spring Forward event on Tuesday. 

Apple Watch is a digital age watch that comes equipped with multiple features made to make its users lives easier. Packed with new cutting-edge technology, Apple Watch comes in three distinct collections–Apple Watch, Apple Watch Sport and Apple Watch Edition. Provided with the watch will be a band that is available in two different wrist sizes–38 mm and 42 mm. Each collection is designed to be water resistant and can last up to eighteen hours of battery life. 

When purchasing this item included in the box will be a magnetic charging cable, USB power adaptors and quick start guide. Features on the product include a heart rate sensor, accelerometer, and gyroscope all along with one of the watches most notable features, its language support and diction variety that spans languages spoken across five continents. This makes Apple Watch one of the company’s most innovative advancements in Apple history. 

“Apple introduced the world to several technically-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.” 

Indiana University student, Mia Aboukhaled, checks her text messages after returning from class. Her Apple Watch creates an opportunity for efficient, real-time communication without searching for her busy phone.

Apple Watch is extremely customizable allowing its users to express a piece of their personality on their wrist. Apple Watch comes with 11 watch faces ranging from the traditional analog faces to the new faces like the dynamic Timelapse face; the Asonomy face with its realistic and real-time 3D model of the earth, sun, moon, and planets along with different colors and characters from iconic Disney movies across the ages such as original 1930’s Mickey Mouse. Once you slip past the face page, Apple Watch takes you to its own version of the iPhone home page that displays mini icons of all the applications included allowing quick and easy access to all its uses. Apple Watch can be personalized in appearance with the ability to add upcoming events, moon phases and even a health monitor when working out. 

Apple Watch takes advantage of its location on your wrist and allows you to not have to take your phone out of your bag. Smart Replies allows you to quickly start messages and continue where you left off on your iPhone, control your music or your Apple TV and get directions which along with Digital Touch allows for endless possibilities of interaction and engagement like; sending a sketch, an audio message through Walkie Talkie and even your own heart beat. These groundbreaking innovations are designed to help you build a more efficient life. 

Local middle school educator, Megan Morseth, gears up for her daily run after a long day at work. She loves her Apple Watch because it allows her to customize and track her evolving workout with a press of a button.

Apple Watch will be available in three different collections; Apple Watch, Apple Watch Sport and Apple Watch Edition. Apple Watch and Apple Watch Sport both have a starting price of $349 with the Apple Watch Sport ranging up to $399. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space gray or silver anodized aluminum case and Sport band. Apple Watch Edition, made with an 18-karat rose or yellow gold and a choice of straps exclusive to this collection, has a starting price of $10,000 and goes up to $17,000. Apple Watch straps include the Sport Band in black, blue, green, pink, and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. 

Apple CEO Tim Cook also announced the company’s new iPhone, the iPhone 6 and iPhone 6 Plus which can be paired with the new breakthrough Apple Watch. The two devices will be running on the latest version of the IOS 8 along with the iPhone 5, iPhone 5c and iPhone 5s; all phones that are also compatible with Apple Watch.

Public Relations Story, Uncategorized

Apple Watch:Not Just a Watch

FOR IMMEDIATE RELEASE

Apple Watch: Not Just a Watch

Media Contacts:
Jennifer Liu
Jenna Nolot
Ava Thompson

 

On September 9, 2014, Apple’s CEO Tim Cook unveiled the first Apple smartwatch at Apple’s event in Cupertino, California. More than just a timekeeper, the Apple Watch transforms how users manage their daily lives by integrating time management, health tracking, and smart connectivity into one device.

“We have been working incredibly hard for a long time on an entirely new product,” Apple CEO Tim Cook said during the keynote. “We believe this product will redefine what people expect from its category.”

Olivia Allen using her apple watch for work
Olivia Allen, 29, property manager at The Dillon, stays on top of tenant requests while managing her busy schedule. Her Apple Watch’s real-time notifications and calendar reminders help her stay organized and efficiently handle daily tasks.

The Apple Watch features a sleek, modern design and is available in three versions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each version is made with different materials and bands to suit a variety of users. As CEO Tim Cook said, the device has a Retina display and supports Force Touch technology, which distinguishes between light and heavy presses, allowing for a smarter interaction experience. The Digital Crown is an innovative interaction method on the Apple Watch, that supports scrolling, zooming and returning to the home screen, preventing the user’s fingers from blocking the screen and improving the smoothness of the operation.

Tim Cook also mentioned the Apple Watch’s ability to keep users connected in a more convenient way. Users can receive and respond to phone calls, text messages, and emails directly from the watch. Siri, Apple’s voice assistant, is integrated into the device, allowing for hands-free commands. The “Glances” feature provides quick access to essential information like schedules, weather, maps, and navigation with a simple raise of the wrist, reducing the need to check a phone frequently.

College student enjoys her apple watch
Ava Kaiser, 19, an IU student, focuses on her workout while training at the gym. The Apple Watch tracks her heart rate, monitors calories burned, and keeps her motivated with personalized fitness goals, helping her balance academics and an active lifestyle.

The Apple Watch also introduces a new way to create human connections. The “Digital Touch” feature allows users to send hand-drawn sketches, taps, and even share their heartbeat through haptic feedback. This interactive function enhances personal communication and provides a more intimate way for users to engage with one another.

Apple Watch also comes with powerful health and fitness features, including a built-in accelerometer, heart rate sensor, and GPS, so you can record your steps, heart rate, exercise track, and more activities. Apple Watch can visually display the client’s exercise status. For example, the Apple Watch reminds people to stand up after sitting for a long time, move around, take deep breaths, etc. The Fitness App tracks the user’s daily exercise and the Workout App provides personalized data monitoring for different exercise modes (e.g., running, biking, etc.) to help the user develop a more scientific fitness plan.

In the field of payment, Apple Watch also brings disruptive changes. Apple Watch has built-in NFC chips, Apple Watch can be directly connected to Apple Pay, users only need to raise their wrists close to the payment system to complete the payment. Apple Watch changed the traditional payment methods. They let the transaction become more secure, fast, and convenient.

The launch of the Apple Watch coincides with the introduction of the new iPhone 6 which features larger screens, and improved performance. That’s the first time that the iPhone supports Apple Pay. iPhone’s deep connectivity with the Apple Watch allows users to switch between multiple devices. It’s more efficient for users.

Apple Watch is expected to be available in early 2015, with a starting price of $349, and is compatible with iPhone 5 to iPhone 6. The watch uses inductive magnetic charging, which makes the charging process simple and efficient.

In short, the Apple Watch is more than just a smartwatch, it represents the perfect fusion of technology, fashion, and personalized experience. It not only changes the way of time management but also brings people closer together and helps them develop a healthy lifestyle.

Apple continues to push innovation forward, shaping the future of wearable technology. As it evolves, the Apple Watch remains at the forefront, offering a perfect balance of style, function, and advanced features that enhance everyday life

Tim Cook introduces a video showcasing the Apple Watch, offering a first look at its design and features. The video shows how the device opens a new chapter for Apple, redefining wearable technology.

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Public Relations Story, Uncategorized

Apple Watch Launch

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Apple Watch Launch

Media Contacts
Dian Zhong
Ava Lavigna
Hayden Pope

Cupertino, California, U.S.A.(September 9, 2014)-Apple officially unveiled the Apple Watch, a smart device worn on the wrist, at a launch event at the Flint Center in Cupertino, California, U.S.A. on September 9, 2014. This is a brand new product that combines technology and fashion with a sense of interaction and experience between the product and the user, and this has made a huge breakthrough in product innovation, especially for Apple as a company. 

At the conference, Apple CEO Tim Cook presented that the Apple Watch will be a highly personalized product of Apple, which can track the user’s health status, communication, and other functions, providing users with an unprecedented convenient experience. No one had ever seen this type of product before!

Student wears Apple watch at breakfast
An Indiana University student toggles through his Apple watch while enjoying his breakfast. His watch enables him to check his calendar, his messages, his health, the weather and much more right from his wrist!

Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in.

iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before.

Employee wears Apple Watch at Work
An employee at the Sugar and Spice cafe, located inside the Indiana Memorial Union, wears an Apple Watch while working the early morning shift. As she works, her Apple Watch monitors her health metrics and keeps her in touch with the world!

This product has a design sense of appearance and the new Digital Crown, realizing the breakthrough of human-technology interaction experience. In addition, Apple Watch can not only check the time, receive notifications, track health data, Apple Pay, but also connect to a cell phone, providing users with a more convenient and faster experience.

Apple Watch is available in different versions for different target user groups, which are mainly divided into three different series:

– Apple Watch: This has a delicate stainless steel case and a sapphire glass screen, the classic design is suitable for business people.

– Apple Watch Sport: This includes a lighter aluminum alloy with a durable Ion-X glass screen for those who love sports.

– Apple Watch Edition: The 18-karat gold case and top-of-the-line craftsmanship provide a premium experience for high-end consumers.

Apple Watch comes with a wide range of interchangeable bands, from sporty rubber bands to classic leather bands, to meet most users’ individual needs and personalize the look of the watch.

Apple Watch features a 24/7 health monitoring system that tracks and records user health data in real-time. For example, the Apple Watch will automatically detect heart rate data every 10 minutes through optical sensors; the program algorithm recognizes the user’s walking, running, cycling, fitness, and other exercise modes and switches the calorie counting model according to different exercise modes to provide users with more accurate calorie consumption data; and the sedentary reminder function reminds the user to stand up using slight vibration of the watch. Apple Watch’s unique “Activity Circle” can also visualize the goals set by the user, encouraging the user to maintain good health and cultivate exercise habits. In addition, the Apple Watch features personalized fitness. It provides suggestions based on the user’s exercise habits, visualizes the user’s fitness goals, and encourages the user to develop good exercise habits.

Apple Watch features a new operating system, which will give users a new experience, and a Retina display with Force Touch technology that recognizes the difference between a tap and a press, providing a more accurate interaction experience. In addition, the Taptic Engine vibrates slightly to notify users of new messages, providing a more natural interaction experience.

Apple Watch connects to the iPhone via Bluetooth and Wi-Fi, allowing users to easily answer calls, read text messages, and check emails, and users can also operate via Siri voice assistant. The unique Glance feature allows users to quickly browse weather, calendar, news, and stock market updates with a single swipe to get the information they want. On top of that, Apple’s industry analysts point out that the Apple Watch will expand the audience for the item by differentiating the product. This layered design can also help Apple more quickly complete the watch brand intelligent transformation.

Apple officially revealed that the first batch of Apple Watch products will be carried out in 20 key cities around the world for experience activities. As the date of Apple Watch’s full launch approaches, this new concept product may redefine the way people interact with smart devices, provide more convenient services for people’s lives, and offer more new possibilities for the future development of technology.

Apple Watch Introduction_1

Kevin Lynch explores the new possibilities of the brand new Apple Watch. The Apple Watch comes with multiple unique and creative innovations for the user. 

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