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Apple CEO Tim Cook Shows off new Apple Watch

FOR IMMEDIATE RELEASE

Media Contacts

Ben Cowles: Photographer
Anna Bryson: Editor
Alex Lemon: Writer

CUPERTINO, California. (Sept. 9th, 2014) –

Apple CEO Tim Cook unveiled the companies new Apple Watch which utilizes a brand new user interface to infuse it’s iPhone technology with a wrist watch on Tuesday.

The introductory video for the Apple Watch was met with a standing ovation by the audience at Apple’s WorldWide Developer Conference held at Apple Park, the companies HeadQuarters. In this video, Apple highlighted many features that grant users the ability to make each Apple Watch unique. Features include customizable layouts, a simple to use interface and interchangeable wristbands. 

The Apple Watch, set for release in early 2015, will come in three different editions; Apple Watch, Apple Watch Sport and Apple Watch Edition. With the release of their new product, Apple has continued its line of groundbreaking technology.

“It’s so simple and elegant, it’s something only Apple could do,” Cook said. 

Cook and Vice President Kevin Lynch showed off the three main purposes of the Apple Watch. First, it functions as a fast and reliable time keeper with a clock that “is accurate within plus or minus 50 milliseconds,” Cook said. Second, the Apple Watch’s communication system has created a new and fun way to get in touch with friends. With the simple motion of your wrist, the user is able to view notifications and even respond to messages. Using the Quick Board feature, messages can easily be responded to with analyzed responses or silly emojis. Finally, Cook mentions its ability to work as a fitness band for all types of individuals. It is able to accomplish this through the two separate apps that come installed on the watch, the fitness and workout apps. With the Apple Watch, the potential for fitness growth is limitless.

Bloison Lawee glances at his new Apple Watch, adjusting the settings. Lawee uses his watch to track his assignments for school, keep up with friends and log his medications

“Apple builds great products that enrich people’s lives,” Cook said, “and arguably, we can take that to a whole new level with Apple Watch.”

Developers at Apple understood that a change would need to be made for the interface to be optimized for this new device. Instead of using your finger to scroll, Apple implemented a sleek dial on the side which they are calling the digital crown. This digital crown allows users to zoom in and out as well as navigate the user interface without blocking the user’s view of the screen. This proactive step of incorporating a more useful function to an everyday device like the dial on a watch, Apple proves they have spent deep thought on both form and function.

“It can be worn all day, for any occasion,” Cook said.

Jeremy Cowles uses a lathe to whittle down a piece of wood for a table project. Cowles uses his apple watch to play podcasts about wood working, keep in touch with family, and respond to calls while he is wood working.

Each user can make their Apple Watch unique, not just with the interface but with its six boldly unique types of straps. All of these straps, which come in many vibrant colors, can be easily interchanged with one another with a simple interlocking system. These bands can be used for function, with the user’s choice of a chemical resistant band or a leather buckle and stainless steel straps.

“Apple Watch is the most personal device Apple has ever created,” Cook said.

The Apple watch will start at $349 upon its release. The Apple Watch will work with your iPhone, allowing the Apple Watch to pull up messages and allow responses. Due to this, the iPhone is necessary for use of the Apple Watch. 

The Apple Watch comes with its magnetic charging cable which easily attaches to the back of the watch for charging. With its 18 hour battery life, the Apple Watch can last users all day and charge rapidly overnight.  The Apple Watch comes in a 38 or 42 millimeter screen and comes in two separate finishes, stainless steel or space black. 


Apple CEO Tim Cook exhibits the company’s new product, the Apple Watch in Cupertino, California. He described the features that differentiate the watch from other products on Tuesday.

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Public Relations Story

Apple, the Last Watch You Will Ever Need

FOR IMMEDIATE RELEASE

Media Contacts

Olivia Glasgow
Sam Bowlby
Wilson Godfrey

CUPERTINO, California (Sept. 9, 2014) – The Apple Watch is the first ever phone on your wrist. CEO of Apple, Tim Cook, introduced their new product on Thursday at De Anza College. “It is something functional, yet incredibly beautiful, it empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created,” Cook said. The device has several features that have never been seen before, such as a highly customizable interface, advanced fitness tracking, and an exceptionally durable design that is sure to last several years. Cook presented the many features of the Apple Watch to thunderous applause as many were excited to see Apple’s new product.

Apple describes the Apple Watch as one of the most personalized products to date. The clock, for example, has many different faces that can be customized and switched between. You can have a jellyfish swimming across your screen or see the solar system and their exact positions in real-time with the Astronomy face. Along with the time, there is other simple yet essential information, such as the weather, moon phases, and temperature, that can be customized as well.

The most revolutionary design feature of the Apple Watch is the Digital Crown. Not only does it keep the screen visible and clean, but it also makes zooming in and out, as well as precise adjustments, easy and clean. It also acts as the home button. Because of this, communication is easier than ever before. Quick board analyzes messages and provides fast messages you might want to send back. With Digital Touch, you can send personalized messages to another person, even your own heartbeat.

First Environmental Swimming
Professional Triathlete Caleb Royster uses the new Apple Watch to track his lap times. This displays one of the many functionalities of the Watch.

Apple Watch comes with several unique features that separate it from other products. The Watch provides haptic feedback, meaning you will be notified of anything on your watch via vibrations. It can also sense force, meaning it can differentiate between a tap and a press. A simple lift of the wrist and the watch can sense that you need to look at it, and just a swipe is all that is needed to navigate around the interface. It is also synchronized with the global time standard and accurate within a plus or minus 50-millisecond range.

“We think it’s going to help a lot of people live a better day and a healthier life,” Director of Health and Fitness Jay Blahnik talks about the Apple Watch’s new health-based apps, Fitness and Workout. Fitness provides three rings that you can complete and earn personal awards. The move ring tracks the calories burnt, the exercise ring tracks the amount of brisk activity, and the stand ring tells you when you should get up and move around. The Workout app can help keep track of specific exercises and more precise details, such as how far, fast, and long you have been doing an exercise.  Other health-based features of the Apple Watch include an accelerometer to measure total body movement, a sensor that tracks heart rate, and the watch uses GPS and Wi-Fi from your phone to record how far you have moved.

Apple Watch is made to be durable and comfortable for the user. With a flexible retina display laminated to a single crystal of sapphire, the watch is guaranteed to last through the harshest of summers to the coldest of winters. It also comes with 6 different band types that fit anyone’s liking.

Environmental photo basketball
Student at Indiana University, Issac Bright, tracks his calories and steps while playing basketball. The Apple Watch is where performance meets technology.

Upon release, there will be three different watch collections: the Apple Watch, the Sports Watch, and the Edition Watch, each in sizes of 38mm (about 1.5 in) and 42mm (about 1.65 in). The Apple Watch is a polished case made from a custom alloy of stainless steel, the Sports Watch is a light and durable ion-exchange cover glass, and the Edition Watch is made of 18-karat gold.

Apple was proud and excited to release its revolutionary project to the world in early 2015, with over 200 million people able to access it. It will be sold for $349, and will be compatible with the iPhone 6, the iPhone 6 Plus, the iPhone 5, the iPhone 5c, and the iPhone 5s.

CEO of Apple, Tim Cook, builds suspense as he reveals Apple’s new digital watch. Vice president of technology at Apple Inc., Kevin Lynch, gives a demo of the Apple Watch, displaying its functionality. 

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Public Relations Story

A NEW WORLD OF TIME: APPLE TAKES A LEAP IN SMARTWATCH INNOVATION TECHNOLOGY

FOR IMMEDIATE PRESS RELEASE

Media Contacts
Regan Stookey
Taylor Gibson
Haoran Zhu

CUPERTINO, California. (Sept. 9,2014)- During the morning of September 9th widely known Apple CEO Tim Cook left listeners in the Flint Center for the Performing Arts hanging on the edge of their seats as he hinted at the New Innovation. As listeners gasped, Tim Cook eagerly displayed a highly insightful showcase which revealed to the listeners the reasoning of Tims excitement- The Apple Watch.

To break into the specs of the Apple Watch Cook shares with his listeners the in-depth thinking that went into creating a smartwatch that would not only be technologically advanced but also cover the need for navigating technology with ease as well as in style. He reveals that with each product that Apple has created a breakthrough in user interface was needed. We were then introduced to the new technology of the “digital crown”. Cooke explained that the new Apple watch will include “Infrared LEDs and photodiodes that translate rotary movement into digital data”. However, one does not need to understand the full meaning of that-in simple terms Apple reveals when you turn the digital crown it allows for you to do simple things like zooming in and out as well as scrolling through text all while avoiding blocking the screen with your fingertips. On top of this with a yet again simple click of the digital crown you are navigated right back to your home screen. Following this reveal Cook queued in a fellow designer to give an insight to how Apple has yet again improved not only the physical technology but also its digital technology.

This student uses Apple Watch to stay organized, set study timers, and achieve their study goals one notification at a time.

 

 

 

 

Johnny Ive, a Senior Design VP at Apple, takes us through yet another showcase of the Apple Watch which allowed the viewers to get a physical insight to the new innovation. Ive begins by stating “Were introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire desire”.  Through the usage of Smart reply dictation the Apple watch allows for you to swiftly respond to text messages on the go as well as glances allow for you to productively swipe through information. However, it does not stop there through digital touch users are now able to connect through creative interactions-perhaps you would like to send your friend a quick sketch or step further into personal effects and send your own heartbeat. Each of these features are easily accessible through the Apple Watch offering personable experiences that most smartwatches and technology avoid all through a flexible retina display on a single crystal of sapphire. While the watch may be small enough to fit onto your wrist Ive explained that it is practically an “entire computer system onto a single chip” covered by a zirconia back with four sapphire lenses with infrared visible light LEDs and photo sensors. These lenses allow for Apple to then break into the health sector of this Smartwatch starting with pulse rate. An in-depth profile of the user’s daily activity can be created through the usage of the gyroscope providing fitness goals and milestones. To personalize it even further Apple provides a broad range of watch faces as well as their capability beyond the interface-six different interchangeable straps.

The masseuse tracks appointment times in real time on her Apple Watch, ensuring every guest gets a relaxing moment while she manages her busy schedule.

Vice president Kevin Lynch provides a Live demo of the Apple Watch further introducing glances. Glances allows for you to choose information to be displayed to you at a quick swipe of the watch from things such as built in apps and 3rd party apps arranged to your liking. While swiftly going through messages Apple has also created a quick board allowing for even swiffer responses to texts through analysis providing responses that are personable to you as well as your conversation. As we all know and love Siri that has been in the Apple product known as the iPhone she is also available in the Apple Watch allowing you to ask her any and every question that comes to mind. Lynch concludes with the feature of the Watchkit a integrated experience that allows for developers to create in depth notifications from 3rd party apps as well as creative glances.

As if the Apple Watch seemed to already have it all, Cooke enlightens us with one last feature-Health and fitness. Through collaboration with Jay Blahnik the Director of Fitness, Health Technologies an important new era to Apple was created providing aid to all goals and fitness levels with two new applications. The fitness app monitors daily activity and movement extending into the workout app allowing for more specified goals in things such as running or even cycling for the more active users. An accelerometer is used to measure your total body movement as well as a sensor that measures intensity through your heart rate. Complete with GPS and navigation systems to track distance while providing direction.

The Apple watch is undoubtedly a large innovative leap into the capabilities of the smart watch. Through a sleek flexible retina display Apple provides it all with top-of-the-line technology adding personable features providing style and inclusivity. Redefining the simplicity of a watch one feature at a time.

 

Tim Cook and Kevin Lynch educating viewers on Apples latest updates and models. These new features will allow for users to explore all new technologies.

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Public Relations Story

Apple Unveils Apple Watch: The Ultimate Smartwatch for Connectivity and Fitness

Media Contacts

Maximilian Ichelson

Natalie Anderson

Zheyu Yang

Apple Unveils Apple Watch: The Ultimate Smartwatch for Connectivity and Fitness

Cupertino, CA – September 9, 2014 – Today, Apple unveiled its latest innovation, the Apple Watch, marking the company’s entry into the smartwatch market. Announced by CEO Tim Cook at a special event held at the Flint Center at De Anza College in Cupertino, California, the Apple Watch is designed to revolutionize personal technology by seamlessly integrating connectivity, fitness tracking, and a stylish design in a single wearable device. Featuring a customizable screen, advanced health tracking capabilities, and deep integration with the iPhone, the Apple Watch introduces a new way for users to stay connected, track their wellness, and interact with their digital world. 

The Apple Watch is more than just a timepiece, it is a powerful extension of the iPhone that allows users to stay connected and lead a more active lifestyle. The watch includes a plethora of innovative features and a user-friendly design, making it accessible for both tech enthusiasts and everyday users. Apple Watch introduces an entirely new way to interact with technology. At its core is the Digital Crown, a navigation tool that allows users to scroll and zoom without touching or blocking the screen. This, along with the Taptic Engine, delivers a subtle haptic response for notifications and alerts, creating a more natural and comfortable experience. The watch features a high-resolution Retina display with Force Touch technology, distinguishing between a tap and a press, unlocking new interactions tailored to each user’s needs.

Apple watch allows users to power through work out sessions, staying on top of their fitness goals with the Apple Watch. The watch displays keep their workout metrics visible at a glance throughout the workout.

Apple Watch is designed to encourage a healthier lifestyle with its advanced Activity and Workout apps. Cook states “Apple Watch gives us the ability to motivate people to be more active and healthy.” The device tracks daily movement, monitors heart rate, and provides real-time feedback to help users meet their fitness goals. The built in heart rate sensor, and gyroscope work together to offer accurate activity tracking, ensuring users stay active throughout the day. Apple Watch also features a customizable Fitness app, which helps users set personalized goals, track calories burned, and monitor progress over time. The watch sends gentle reminders to stand up and move around throughout the day, promoting better circulation and reducing dormant behavior.

Staying connected has never been easier. Apple Watch enables users to make calls, send and receive messages, and check notifications right from their wrist, ensuring they remain in touch without needing to reach for their iPhone. The digital touch feature introduces a new way to interact with loved ones. Users can send sketches, taps, or even their heartbeat, offering a uniquely personal touch that enhances communication beyond simple text or voice. Additionally, the built-in microphone and speaker allow for quick voice replies and seamless interaction with Siri, making it easy to set reminders, dictate messages, or get directions on the go. With haptic feedback providing gentle taps for notifications and an intuitive interface designed for quick interactions, Apple Watch redefines convenience, keeping users effortlessly connected to the world around them. Apple Watch integrates innovation into your everyday life, and complements any lifestyle.  

 

While the Apple Watch helps users stay efficient and up to date during busy shifts, you can also stay focused at a busy shift. With Do Not Disturb activated, Jennifer can minimize distractions while working her busy shift.

Apple Watch will be available in early 2015, starting at $349. The Apple Watch has been designed to be worn as an everyday accessory, and is a combination of fashion and functional technology. Cook emphasizes, “It’s incredibly customizable, so you can find one that reflects your personal style and taste.” Customers will be able to choose from a variety of styles, interchangeable bands, and different finishes. The interchangeable bands start at $49, as the bands range from sports bands, fine leather, and stainless steel to accommodate for every occasion. The iPhone 6 and iPhone 6 Plus will be available for pre-order on September 12 and officially launch on September 19. Apple has been at the forefront of technological innovation since its founding in 1976. With a commitment to cutting-edge design, user-friendly technology, and groundbreaking advancements, Apple continues to redefine industries and enhance lives worldwide.

Apple CEO Tim Cook Introduces the Apple Watch, calling it the most personal device Apple has ever created. Designed for style, innovation, and everyday convenience, the Apple Watch redefines wearable technology.

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This is a test

By Steve Layton

My first post for C250 is simply a test to make sure co-authoring is possible. Only the instructors have the level of clearance necessary to co-author posts. This usually leads to some confusion, but in the absence of the editor from the groups during lab, go to the writer’s post.

My first post for C250 is simply a test to make sure co-authoring is possible. Only the instructors have the level of clearance necessary to co-author posts. This usually leads to some confusion, but in the absence of the editor from the groups during lab, go to the writer’s post.

Test
This is what the Top Hat prompts look like during lecture in C250.

My first post for C250 is simply a test to make sure co-authoring is possible. Only the instructors have the level of clearance necessary to co-author posts. This usually leads to some confusion, but in the absence of the editor from the groups during lab, go to the writer’s post.

My first post for C250 is simply a test to make sure co-authoring is possible. Only the instructors have the level of clearance necessary to co-author posts. This usually leads to some confusion, but in the absence of the editor from the groups during lab, go to the writer’s post.

My first post for C250 is simply a test to make sure co-authoring is possible. Only the instructors have the level of clearance necessary to co-author posts. This usually leads to some confusion, but in the absence of the editor from the groups during lab, go to the writer’s post.