For a seven foot athlete finding the hottest clothes that fit is easier said than done. 

That is where Indiana University freshman, Sam Law, steps in. 

Selling shoes and clothes has been a passion for the Bloomington native since high school. But now, it’s more than just high schoolers that he’s doing business with. Law has worked closely with NCAA athletes, such as the Indiana Men’s basketball team, since his senior year of high school. 

More recently, Law collaborated with Kansas City Chiefs linebacker and former IU football player Cam Jones on his tunnel fit for Super Bowl LVIII.

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The journey started the summer before his senior year of high school. IU basketball player Xavier Johnson was trying to sell a pair of shoes on social media. Law took a chance on the opportunity.

“I slid up and said, ‘I sell things in Bloomington; I can help you sell your Jordans,” Law said. “I said, ‘I’ll go pick them up and take them to the buyer for you,’ just so I would have a chance to meet him.”

Law had attempted to make connections with IU athletes before, but he wasn’t having any luck.

“I tried DM’ing hella IU players before that and I never got any responses,” Law said. “When he answered I told my parents, ‘Oh my God, he actually responded.”

A few weeks later, Johnson added Law to a group chat with other players. From there, his business grew rapidly. 

He began sourcing clothing from popular streetwear brands such as Spider, Fear of God Essentials, and Gallery Dept. 

Networking has played a huge role in his success, Law said. 

“When you’re dealing with D1 athletes…they’re all connected to a certain extent,” he said. “Even if one of them went to high school in Virginia and one of them went to high school in Florida the chances of them playing with each other and practicing with each other are very likely.”

Social media, specifically Instagram, has also helped grow Law’s brand. 

“I don’t really think I could’ve done it without social media,” Law said. “Now I’ve gotten to the point where if a team is coming to play IU, I follow all of the players…I can DM and make plans that way.”

While on his sale runs, Law has created a large network of satisfied customers, including recent IU football transfer Elijah Sarrat.

“Whatever I ask him to get, he can get,” Sarratt said. “He’s the guy around here, everyone goes to him.”

Law has worked with names such as Jalen Hood-Schifino, Mackenzie Mgbako, Jordan Geronimo, and Malik Reneau. But his list of customers doesn’t end at Indiana University, he estimates that he has worked with around 13 teams in the NCAA. 

He has traveled to Ann Arbor to market his products to University of Michigan football players, and he regularly sets up showrooms at Bloomington’s Graduate Hotel during visits from opposing universities. 

He hopes to work with more teams in the future.

“I’d like to do more with professional athletes,” Law said. “(I would also like to) connect more with the Colts player. I’ve started to do that a little, but I haven’t gotten to work with any of them yet.” 

Though he has a large customer base now, it wasn’t always easy, Law said. 

“When I first started doing it in high school, I got a lot of backlash from it. And kids that would mock me from it,” Law said. “But none of them talk to me now so I think that’s a good sign. ”

Despite his quickly growing success, Law stays humble. 

“I still know that I have a lot of things that I want to do,” he said. “I am not one of those people who wants to peak right now.”