Wayne Highfield, a 21 year old phtographer/videographer, writes out a shot list before leaving for Chicago. Wayne does this before each shoot to begin his creative process.
After arriving to the city, Highfield sets up his stabilizer. He decides to not use the two handed attachment so the device will be easier to carry throughout the day.
The exposure of the video is adjusted due to the dim lighting in the parking garage. This is described as one of the most essential parts of the production process.
Model Donald Padgett strikes a casual pose with the skyscrapers exposed in the background. Highfield gets a low, wide camera angle to make Donald seem larger than usual.
Sidewalk plant displays are used as to indicate depth into the scene and add a sense of intrigue. Highfield is unbothered by the eyes of passing pedestrians, wondering why he is taking shelter behind shrubs with a camera.
After touring the inner workings of the Chicago river, the boat takes its passengers for a skyline view of city. This is one of the few moments they stop working and admire the view.
The overcast weather begins producing rain and forces the group to shoot on the lower deck. Model Luke Wolfla is followed through the hallway in attempts to highlight the back graphic of the clothing.
Luke and Donald take directions on the beach. Highfield explains the duration of time they need to hold their pose for so he will have sufficient time to complete his walk path.
The video footage is reviewed before shooting the final clips for the project. A few errors are noticed in the footage and the group retakes them one last time.
All of the clips are imported and sequenced together to finalize the production. This is primarily where his use of creativity is implemented, using video overlays, coloring, and transitions.
You scroll through all of your favorite social media sites checking out the statuses, thoughts, and opinions of your friends and family, but now a few more things catch your eye. Commercial videos have began to flood social media platforms in efforts to attract the attention of hard to reach consumers. Many don’t have the chance to see what life is like from the content creator’s perspective.
Ever wondered what it’s like to create a commercial? The process is not what most people would think. If you want it to be successful, it involves quite a bit of preparation and creativity. Meet Wayne Highfield, a 21 year old student at IUPUI, who loves creating content.
This neuroscience student has turned his obsession for creation into a media production company where he shoots both pictures and video. He loves looking at everyday activities and coming up with a variety of ways to make them visually appealing to your average person.
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